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BlueRibbon Signs New Strategic Partnership with Optimove

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BlueRibbon Signs New Strategic Partnership with Optimove
BlueRibbon Signs New Strategic Partnership with OptimoveReading Time: 2 minutes

 

B2B marketing platform provider BlueRibbon Software has announced a new partnership with Optimove, the leading CRM Marketing solution in the gaming space. As part of the agreement, BlueRibbon will build a seamless, out-of-the-box integration with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty, and retention.

Optimove provides gaming operators with an advanced technology suite, enabling them to scale their CRM Marketing by creating, orchestrating, measuring, and optimizing player-led journeys. BlueRibbon’s integration with Optimove complements Optimove’s offering by enhancing the jackpot promotions and incentives operators can provide to their player base.

BlueRibbon’s marketing engagement platform gives operators the ability to differentiate their brands from the competition by creating unique jackpot campaigns that resonate with each customer segment, driving players into action and incentivizing them throughout the customer lifecycle.

“We are thrilled to partner with an industry leader like Optimove as we share their vision of providing operators with best-in-class marketing solutions that deliver real and unique value. In the current environment, iGaming operators are constantly seeking out new ways to capture players’ attention, and we believe that our jackpot solution will deliver in spades. With BlueRibbon, operators can further take advantage of the player data they have, to deliver personalized marketing campaigns that keep the player experience fresh and exciting through attainable winnings,” said Dan Fischer, BlueRibbon’s Co-founder and CMO.

Of the partnership, Yuval Shefler, VP Strategic Partnerships at Optimove, said, “BlueRibbon’s gamification solution is a great complement to our platform. Their innovative approach to jackpot marketing campaigns will allow our users to build smarter, more effective jackpot promotions that are uniquely tailored to every player’s behaviors and preferences. We always aspire to expand the value we bring for our clients, whether it is developing new product capabilities or partnering with leading solution providers, as is the case with BlueRibbon.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BlueRibbon Signs New Strategic Partnership with Optimove

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FBM Foundation boosts digital learning at ISCAG School in Cavite

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The FBM Foundation took a bold action to empower students with essential digital skills at the ISCAG School in Salitran I, Dasmariñas, Cavite, on September 29th. The initiative, organized under the project “Building a Champion by Champion: Shaping Digital Leaders of Tomorrow,” provides vital resources to enhance the students’ digital learning experience for the future.

This solidarity gesture by the FBM Foundation reinforces the project’s intervention in the education field. The ISCAG – Islamic Studies Call and Guidance of the Philippines School Inc. is a non-stock, non-profit organization dedicated to fostering understanding and correcting misconceptions about Islam and Muslims. It serves 230 students from grade school to high school, creating an environment conducive to intellectual and spiritual growth.

Guided by their dedication to driving meaningful change, 10 FBM Foundation committed volunteers actively participated in this initiative. The intervention went beyond distributing 18 computer units, tables, chairs, and air conditioning units by including light repairs and the organization and cleaning of the school’s computer lab. This hands-on approach transformed the learning environment, creating a modernized and welcoming space where students can develop the digital skills necessary to thrive in an increasingly technology-driven world.

“Education is the cornerstone of progress. By providing students with the necessary equipment, we are not only investing in their futures but also in the future of our society. The FBM Foundation is happy to assist these young minds in their growth process, supporting their path to lead with knowledge and compassion”, mentioned Pepe Costa, FBM Foundation’s Representative in the Philippines.

The FBM Foundation has significantly improved the school’s technology, helping to close the digital divide, and ensuring that students from the Islamic community have equal access to educational resources and opportunities. By investing in technology and infrastructure, the FBM Foundation is reinforcing ISCAG School’s mission to enhance understanding of Islam while encouraging social harmony and intercultural dialogue. The support provided by the FBM Foundation ensures that students are better prepared to become the digital leaders of tomorrow, contributing positively to society.

 

The post FBM Foundation boosts digital learning at ISCAG School in Cavite appeared first on European Gaming Industry News.

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Light & Wonder Unveils New Cross-Platform Mystery Progressive for Loto-Québec

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Innovative system to connect land-based and iGaming jackpot pools

Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries “Light & Wonder,” “L&W” or the “Company”) today announced the launch of a new L&W product feature designed to support cross-platform, wide-area, and local-area mystery progressives. This enhancement offers a white-label solution that seamlessly connects the same progressive meter across both land-based gaming machines and iGaming platforms, creating a unified experience across both gaming channels.

Loto-Québec has launched the first cross-platform mystery jackpot using L&W’s new cross-platform technology. The progressive, named SUPER CAGNOTTE, can be found on Loto-Québec’s online gaming portal, lotoquebec.com, and on COSMIC™ gaming machines across casino floors within the province. The progressive jackpot has debuted with the popular series: Rich Little Hens.

“We are excited to bring our cutting-edge cross-platform offering to Loto-Québec,” said Niaz Nejad, Managing Director, Americas – Gaming at Light & Wonder. “Cross-platform progressives represent an exciting new product feature designed to bridge the gap between land-based and online gaming platforms. Players can now engage with the same mystery progressive at the casino or on their mobile devices.”

“Loto-Québec is delighted to offer Quebec customers this exclusive new product, available both online and in our casinos. We are convinced that this addition from Light & Wonder will please our customers, who already enjoy progressive jackpots and click and mortar experiences,” added François Hardy, Senior Director, Product and Innovation at Loto-Québec.

For more information, visit lnw.com.

 

The post Light & Wonder Unveils New Cross-Platform Mystery Progressive for Loto-Québec appeared first on European Gaming Industry News.

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GLOBAL DESIGN FIRM WATG ACQUIRES ATLANTIC CITY-BASED SOSH ARCHITECTS

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The two firms are integrating to form a single entity, combining their industry-leading expertise in design for the hospitality, entertainment, and gaming sectors.

Following the strategic acquisition of SOSH by WATG, the leaders of both firms are working closely together to establish and implement strategies as a single business entity moving forward. SOSH’s office in Atlantic City, New Jersey will begin to operate as the 9th regional office in WATG’s global framework, following the recent announcement of WATG expansion into the Dallas market this fall.

Specializing in architecture and interior design for the hospitality, gaming, and entertainment sectors, WATG and SOSH share a commitment to design excellence, intertwined with a mutual dedication to optimizing operational performance, project delivery, and talent development. The two design firms have strong, positive relationships, shared values, and experience of working on complex, fast-paced projects that are delivered from initial design concepts to construction administration with unwavering professional service.

WATG and SOSH share a passionate and committed interest in the gaming and hospitality sectors and will now offer clients and collaborators a deeper bench of expertise in these sectors, precisely as the industry pivots to prioritize integrated resorts and mixed-use developments. Clients will benefit from the design innovation and high level of service that come from WATG and SOSH’s combined experience, diverse perspectives, global reach, and multidisciplinary approaches, as project teams draw on a larger field of knowledge and resources.

“This integration has been thoughtfully considered and directly supports the strategic growth of both firms,” said David Moore, Chief Executive Office of WATG. “SOSH has been recognized as a leader in gaming industry design, and WATG the leader in hospitality. As we come together, we’re excited by the opportunity to elevate our offering to our clients, helping them to differentiate, grow and succeed.”

“Our relationship goes back decades when our firms worked together on multiple projects in the Atlantic City market,” said Tom Sykes, Founding Principal of SOSH. “We’re proud to come together now and look forward to the opportunity to work as a collaborative, multidisciplinary team, sharing our expertise in the gaming industry and gaining from WATG’s elite and global presence. The process of integration will be now begin and will further strengthen the service that we can offer our clients on both existing and future projects.”

 

The post GLOBAL DESIGN FIRM WATG ACQUIRES ATLANTIC CITY-BASED SOSH ARCHITECTS appeared first on European Gaming Industry News.

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