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PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling


PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.
The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.
The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.
To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.
The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:
S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?
Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.
As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.
Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”
As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling

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Play’n GO shortlisted in two categories at the prestigious Corporate Star Awards
Play’n GO, the world’s leading casino entertainment provider, has been shortlisted in two categories at the prestigious Corporate Star Awards that recognises teams from global industries that are fueling success across ESG (Environmental, Social and Governance) requirements.
This marks the second consecutive year that the Swedish gaming giants have been shortlisted. The the company will now rival the likes of Sony, Techex, Irdeto, Allona Fibra and Accedo in the running for the 2025 excellence in ESG reporting award.
In the ‘trailblazing carbon reduction’ category, Play’n GO is shortlisted alongside global giants Tata Communications, Sony, the BBC, and Globo, amongst others.
Play’n GO is the only company from the global gambling industry shortlisted at these vital awards.
The nominations come shortly after Play’n GO released its second annual sustainability report, that provides comprehensive insights into the company’s environmental initiatives, social impact, and governance practices, and showcases Play’n GO’s commitment to reducing its carbon footprint, promoting diversity and inclusion, and maintaining high ethical standards throughout its operations.
The Corporate Star Awards recognises organisations that go above and beyond in their commitment to ESG practices, setting a benchmark for corporate responsibility. Play’n GO’s inclusion among the shortlisted companies underscores its position as a global leader in the iGaming industry and its dedication to sustainable business practices.
Vanessa Bjorkbacka, Director of CSR at Play’n GO, said:
The post Play’n GO shortlisted in two categories at the prestigious Corporate Star Awards appeared first on European Gaming Industry News.
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All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm
Following applications by three companies, the Constitutional Court (CC) has initiated a case concerning restrictions on gambling operations in Riga, the court announced.
This is not the first time the issue of gambling regulation in Riga has reached the CC. Just last year, the court ruled in another case that a blanket ban on gambling across the entire administrative territory of Riga was unconstitutional. Afterwards, the city council promised to propose a new mechanism for restricting gambling. That mechanism is now also under review by the court.
The new case was initiated on the basis of applications by SIA Alfor, SIA Klondaika and SIA Olympic Casino Latvia regarding sections 2 and 3 of the Riga City Council’s binding regulations “On Restrictions of Gambling Operations in the Administrative Territory of Riga” adopted on the 26th of March.
The contested provisions define the places and areas in Riga where gambling is not allowed, as well as the municipality’s actions in cases where permits have already been issued for locations where gambling is now prohibited.
Gambling is prohibited in municipal-owned properties, neighbourhood centres, educational institution premises and within 300 meters of them, as well as in railway stations, bus stations, airports and passenger ports, within 500 meters of such transport hubs and within 300 meters of other public transport stops. Restrictions also apply to certain functional zones, cultural monuments and protected areas defined in Riga’s spatial plan. However, the restrictions do not apply to four- and five-star hotels.
In addition, the contested provisions stipulate the cancellation of previously issued permits if gambling takes place in prohibited areas, and that any issued permit automatically expires five years after the relevant Riga City Council decision comes into force.
The applicant companies, which hold permits to operate gambling halls in Riga, argue that although the contested rules define specific places and areas where gambling is prohibited, in practice they amount to a blanket ban on such business throughout the city.
They argue that the restrictions limit business activity and property rights, and violate the principles of legal certainty and legitimate expectations. Therefore, they claim the rules are inconsistent with Articles 1 and 105 of the Constitution.
Article 1 states that Latvia is an independent democratic republic. Article 105 provides that everyone has the right to property, that property must not be used against the public interest and that property rights may only be restricted by law.
The Constitutional Court has invited the Riga City Council to submit a written response by the 27th of October, outlining the facts and legal reasoning. The case preparation deadline is the 27th of January, 2026. The court will decide on the type and date of proceedings after preparation.
As previously reported by LETA, the new gambling restriction rules in Riga entered into force on the 1st of April.
A five-year transition period is provided for the cancellation of previously issued permits.
After adopting the rules, municipal officials admitted that all currently known gambling halls are located in areas where gambling will be banned, meaning the new regulations foresee the closure of all existing gambling halls in Riga.
At the same time, the municipality emphasized that the restrictions do not cover the entire city and do not affect operators’ rights to open or expand gambling facilities in four- and five-star hotels.
The council also claimed that the rules were developed based on Constitutional Court recommendations and the results of public consultations held in February this year.
The Latvian Licensed Gambling Association had already announced in the spring that it would most likely challenge the new restrictions in the Constitutional Court, arguing that they are “neither proportionate nor lawful.”
Source: bnn-news.com
The post All Gambling Halls in Riga Threatened with Closure – Industry Raises Alarm appeared first on European Gaming Industry News.
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French Regulator Launches New Responsible Gambling Campaign
The French gambling regulator ANJ, in partnership with the sports management platform SportEasy, has launched a campaign aimed at raising awareness about the risks of sports betting and promoting responsible gaming practices. As announced by SportEasy, the initiative focuses on amateur sports and seeks to educate players and clubs about the potential dangers associated with betting.
As part of the campaign, 14 unnamed amateur clubs across France will be selected to participate. These clubs will act as prevention ambassadors by sharing key messages with their members. To support their efforts, the organisers will provide sports kits featuring awareness messages, along with financial assistance of €450 per club to help fund operations and projects.
In total, 196 kits will be distributed, and €6,300 will be allocated to the participating clubs. The campaign underlines a broader commitment to protecting athletes and reducing the influence of gambling on amateur sports. Applications for club participation are currently open.
SportEasy, which holds an official French gambling-related license granted in 2018, has been recognised for its expertise in managing amateur sports clubs and teams. The platform’s experience in coordinating large-scale campaigns and engaging thousands of clubs nationwide positions it as a key partner for ANJ in implementing effective prevention measures against gambling-related risks.
The post French Regulator Launches New Responsible Gambling Campaign appeared first on European Gaming Industry News.
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