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PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling

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PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling
PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem GamblingReading Time: 2 minutes

 

PlayOJO, the fair online casino powered by SkillOnNet, announces its latest campaign in partnership with Gemma Collins to encourage responsible gambling.

The TOWIE star and online Casino have partnered on a spoof fragrance launch to highlight that problem gambling is the ‘addiction with no smell’ and to help people recognise some of the early signs that someone they love, may be developing an issue.

The fragrance itself was named Compulsion, to hint at the behaviours that are often displayed by those who are struggling, such as lying about their finances and exhibiting extreme mood swings.

To raise awareness of the hard-to-spot, tell-tale early signs of potential gambling issues, PlayOJO and Gambling organisation, Breakeven have developed a new acronym to help concerned players, or those close to someone whom they suspect might be hiding an issue.

The SMELL acronym is designed to encapsulate the five signs of gambling issues that might be easiest to spot and are:

S – Sleep – is your loved one struggling to sleep at night?
M – Money – is your loved one inexplicably losing money or struggling financially?
E – Extreme – is your loved one exhibiting extreme mood swings?
L – Losing – is your loved one losing interest in the pursuits they have historically enjoyed?
L – Lying – have you caught out your loved one for not telling the truth recently?

Peter Bennett, Head of Marketing at PlayOJO, comments, ‘Our business is built upon the principle of fairness and transparency. We are committed to doing what we can to provide people with the information they need to help identify potential problem behaviours, and offer access to those in need of help to ensure Play Ojo is a safe place for people t have fun and gamble responsibly.

As part of the campaign we have launched a dedicated hub offering expert guidance and insight from our partners at Breakeven which is an extension of our ongoing strategy and commitment to providing advice and support aound the clock.

Our hope is that by working with Gemma and Breakeven, we will raise awareness of this issue and help encourage people to access support services if they spot the signs highlighted by the Compulsion campaign in themselves or a loved one.”

As part of the campaign, Gemma carried out an interview with Ian Semel, CEO of Breakeven, a charity that offers free counselling to individuals who are struggling with gambling behaviours issues, to better understand the early signs and minimise gambling related harm, as well as educating on strategies that can be deployed to overcome it.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PlayOJO Launches Latest Campaign to Raise Awareness of the Signs of Problem Gambling

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Galaxy Entertainment Confirms its Interest in an IR Project in Bangkok

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Galaxy Entertainment Group has confirmed its exclusive interest in an IR project in Bangkok, with an estimated total capital expenditure of $3 billion. Meanwhile, gaming expert Daniel Cheng advises caution for casino investors after Thailand’s Constitutional Court dismissed a petition against former Prime Minister Thaksin Shinawatra claiming he attempted to undermine the monarchy and exert control over the Pheu Thai Party. In the UAE, more than half of the $5.1 billion Wynn Al Marjan Island project, the region’s first IR, is said to have been completed.

Galaxy Entertainment Group has expressed its intent to focus solely on a proposed integrated resort (IR) project in Bangkok, despite Thailand’s plan to issue five gaming licenses nationwide, including three outside the capital. Management believes that Bangkok’s status as a premier travel destination offers greater certainty for investment returns. This information was shared by Goldman Sachs after meetings with Galaxy executives in Singapore, where they indicated a willingness to collaborate with local partners.

The post Galaxy Entertainment Confirms its Interest in an IR Project in Bangkok appeared first on European Gaming Industry News.

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Argentina to Begin Federal Debate on Gambling Ad Ban

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The Chamber of Deputies of Argentina will debate a federal measure on Wednesday, 27 November, to ban all gambling advertising and sponsorships.

The debate has been expedited after five opposition blocs in Congress united behind the proposal, which aims to prohibit any form of advertising or sponsorship promoting gaming and betting companies.

Civic Committees, tasked with creating a federal framework to address gambling-related harm and pathological behaviour, strongly support the measure. Committees on Addiction Prevention, Social Action, Communications, Criminal Legislation and Families and Youth are finalising policies for a federal bill on gambling protections. The proposed law would supersede existing state regulations.

Strengthening protections for minors is at the heart of the committees’ efforts. This summer, Jorge Macri, Chief Governor of Buenos Aires, banned new gambling licenses after reports revealed that 34% of minors in the city had gambled by bypassing adult verification checks.

The bill proposes strict rules on gambling promotion, including:

• Banning betting company logos on sports jerseys.

• Prohibiting advertisements in digital and traditional media.

• Eliminating welcome bonuses on online gambling platforms.

• Restricting payment methods, such as banning credit systems and social assistance cards for gambling transactions.

The proposal has drawn support from diverse political groups, including Unión por la Patria, Encuentro Federal, the Civic Coalition and left-wing factions. However, the ruling coalition, which includes PRO, La Libertad Avanza and parts of the UCR, advocates for a more lenient approach that would allow sponsorships to continue.

The minority opinion pushes for a broader ban on all forms of gambling advertising and sponsorships, though it lacks detailed guidelines.

Lawmakers face a deadline of 30 November, when a three-month recess begins. They aim to ensure the measure is debated and voted on before the recess.

The post Argentina to Begin Federal Debate on Gambling Ad Ban appeared first on European Gaming Industry News.

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Tipstrr Completes Pyckio Acquisition

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Sports betting service Tipstrr has bought out its competitor Pyckio, the company founder Damien Fearn has confirmed.

In a post on LinkedIn, Fearn also declared that the company has regained a 100% stake in Tipstrr.

“We’ll continue to work on exciting projects with Planet Sport as commercial partners. The Tipstrr team enjoyed being part of the network and we can all say we learned a lot during the time we spent with the team in Leeds,” he said.

“Still, it’s an exciting time for Tipstrr – and we’ve really hit the ground running with the acquisition of Pyckio. We’re now working on combining the best aspects of each platform to create the ultimate offering for sports bettors with Mark Rees leading the development.”

He added that the team was “actively looking for other acquisitions in the space.”

The post Tipstrr Completes Pyckio Acquisition appeared first on European Gaming Industry News.

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