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Tottenham footballer Dele Alli enters into long-term partnership with British esports team EXCEL ESPORTS

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Tottenham footballer Dele Alli enters into long-term partnership with British esports team EXCEL ESPORTS
Tottenham footballer Dele Alli enters into long-term partnership with British esports team EXCEL ESPORTSReading Time: 3 minutes

 

Dele becomes an integral part of the leading British competitive gaming culture brand; helping to bridge the gap between sports, gaming and esports, the long-term partnership will connect Dele’s passion for gaming, Fortnite prowess and experience of competing at the highest level in sport to support the team 

EXCEL ESPORTS, the leading British competitive gaming culture brand, with teams participating in the two biggest global competitive video games, Fortnite and League of Legends, has today announced that Tottenham Hotspur footballer, and gaming enthusiast Dele Alli has signed a long-term partnership with the team to become its first ever global ambassador. Dele’s role follows EXCEL’s recent brand update and the team’s vision of The Power of Better, it’s commitment to improve in everything it does that starts with performance. The holistic partnership unites EXCEL’s and Dele’s shared values including the importance of performance, their passion for gaming and looks to further bridge the gap between sports and competitive gaming.

Dele’s enthusiasm for gaming, notably Fortnite, is widely known amongst his fans and he considers it his biggest passion outside of football; often using it to unwind and relax when he is not training or competing. Dele, who is an ambassador for EXCEL’s Official Peripherals Partner HyperX, has previously taken his love for gaming onto the football field, celebrating his goals by performing popular Fortnite dances for Tottenham. He has more than 130,000 followers on Twitch and also took part in the charity esports series Gaming Without Borders earlier this year, raising $1.5M for Covid-19 charities.

Applying true meaning to the term “ambassador”, Dele will provide the teams roster of talent with the opportunity to benefit from his experience and knowledge of being an elite athlete to further develop their own psychological skill set, including how to deal with pressure better, overcoming challenges to perform at their highest ability and bouncing back from setbacks. It will also allow Dele to become fully immersed in EXCEL, providing him with the opportunity to understand how esports brands operate, further expand his knowledge of the industry and how to game competitively on all gaming platforms including PC.

Recently, EXCEL underwent a significant brand update where it unveiled a new ambitious manifesto and vision of The Power of Better that saw it incorporate purpose into its brand identity to help improve the gaming and esports industry. This included an updated visual identity, including a new logo, as well as the unveiling of the first edition of its Gaming for Better whitepaper series, that provides advice on how to improve individual performance and become healthier by focusing on physical activity, lifestyle balance, and creating positive habits. Earlier this year, EXCEL also signed BT as its lead partner and unveiled a new leadership team with Wouter Sleijffers joining as CEO and Robin McCammon, the former Director of Global Sports Marketing at adidas, joining as CCO.

“Everyone who knows me knows my biggest passion outside of football is gaming and after becoming increasingly involved in the industry over the past few years, it seemed like joining forces with an esports team was a natural step for me to take. What drew me to EXCEL was the fact it’s the biggest British esports brand in the country and competes at the top level of esports but as well as this, I love the fact the brand was born out of a passion for gaming and the values it upholds. My knowledge of being a competitive athlete is something I believe can really benefit EXCEL’s roster of talent as they continue to strive to be better every single day but I’ll also be looking to further my own knowledge and understanding of this truly exciting industry”, said EXCEL ESPORTS ambassador Dele.

“EXCEL ESPORTS competes at the highest level of gaming competition. Following the recent launch of the new EXCEL and our vision in The Power of Better, we’ve been looking for a person who’s our own inspiration in getting the best out of ourselves. Therefore, we’re very pleased that Dele is coming on board to support us in our new, purpose led journey. Dele knows better than anyone what it means to reach and stay at the top and also exhibits true passion and professionalism that is so prevalent in our own competitions. We look forward to working with Dele to develop our talent, utilise his advice and skill set to guide EXCEL forward and help us ensure we aren’t being complacent with our new ambition”, said EXCEL ESPORTS CEO Wouter Sleijffers.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Tottenham footballer Dele Alli enters into long-term partnership with British esports team EXCEL ESPORTS

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Endorphina Unleashes Bear Spirit to Double Winnings

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In the misty forest at dawn, a mysterious howl pierces the silence. What mysteries does the seemingly ordinary forest hide? And what is the source of that howl?

Big Brown is an online slot from the provider Endorphina featuring 6 reels, 4 rows, and 4096 fixed pay ways. The slot takes players through the beaten forest pathways, introducing them to different woodland creatures. By befriending the animals players will summon the strength and wisdom to track down this mysterious creature and uncover secrets deep in its lair.

As a mix of mystic and animal slots, Big Brown provides an unparalleled gaming experience that immerses players in an entirely secluded world. Big Brown features Scatters and two different Expanding Wild symbols – the Brown Bear and the Raging Bear. In this slot, the Raging Bear can double winnings and multiply multipliers! Furthermore, Big Brown also features Free Spins where an Expanding Wild symbol is guaranteed to appear.

Dedicated to innovation and unparalleled gaming experiences, Endorphina provides players with award-winning slots that instantly grab attention. At Endorphina, we supply player favorites and best-in-class games, constantly raising the bar in game development. Take a sneak peek at our multi-product portfolio and explore the endless possibilities with Endorphina slots!

The post Endorphina Unleashes Bear Spirit to Double Winnings appeared first on European Gaming Industry News.

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Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay

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As ProgressPlay marks its 12th anniversary, the company reflects on a journey defined by resilience, innovation, and remarkable leadership. At the heart of this transformation is Marina Nahhas, whose inspiring career trajectory exemplifies ProgressPlay’s core values of excellence and customer focus.

Marina Nahhas joined ProgressPlay in 2016, stepping into the dynamic iGaming industry with a passion for building relationships and driving results. Her expertise in customer service, team building, and strategy quickly became apparent, earning her recognition and steady promotions within the company.

By 2019, Marina took on a pivotal role in the B2B division, a move that not only marked a milestone in her career but also set the stage for ProgressPlay’s rapid growth. Her transition into B2B sales and account management brought a fresh vision to the company, reinforcing its position as a trusted partner for online gaming operators.

Marina’s tenure in B2B has been marked by outstanding achievements. Between 2019 and 2023 as Head of Sales, she led the addition of over 90 new brands to ProgressPlay’s platform, a testament to her ability to identify opportunities, onboard new partners, and foster long-term loyalty.

Her strategic initiatives underpinned several groundbreaking innovations that solidified ProgressPlay’s industry leadership:
Standalone Platform Services: Offering unparalleled flexibility for clients to customise their offerings.
Compliance Leadership: Navigating the complexities of regulatory landscapes to ensure safe and legal operations globally.
Enhanced Gamification Features: Boosting player engagement with innovative tools such as points, badges, and rewards.

In 2024, Marina stepped into the role of Head of B2B Sales & Marketing, cementing her status as a trailblazer in the iGaming industry. Her responsibilities now extend to managing a global sales pipeline, negotiating partnerships, and representing ProgressPlay at flagship events such as ICE London, SiGMA Asia, and SiGMA Europe.

With Marina’s guidance, ProgressPlay has not only expanded its portfolio to include thousands of games but also refined its reputation for delivering tailored solutions that empower its clients to succeed.

Marina’s journey from a VIP Account Manager to a pivotal leadership role showcases her resilience and dedication. Her Master’s degree in Medical Microbiology from Queen Mary University of London has equipped her with a sharp analytical mindset, further enhancing her ability to strategise and lead.

Marina’s philosophy centres around empowering ProgressPlay’s partners, fostering trust, and ensuring operational excellence. Her unwavering commitment has made her a linchpin in ProgressPlay’s continued success and a source of inspiration for colleagues and industry peers alike.

As ProgressPlay celebrates this milestone, the company looks to the future with optimism. With Marina Nahhas at the helm of its B2B division, the company is poised to maintain its upward trajectory, staying ahead of industry trends and driving innovation.

“Innovation, integrity, and customer focus are at the heart of everything we do,” Marina says. “ProgressPlay’s journey is only just beginning, and I’m excited to continue driving our growth alongside our amazing team and partners.”

As ProgressPlay celebrates its anniversary, it does so with gratitude for the visionary leaders who have shaped its story and excitement for the opportunities that lie ahead.

Reflecting on Marina’s contributions, Itai Loewenstein, ProgressPlay’s CEO, shared, “With Marina Nahhas steering ProgressPlay’s B2B future, the company is well-positioned to remain a dominant force in the ever-evolving iGaming industry.”

The post Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay appeared first on European Gaming Industry News.

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EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation

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EGT’s Bell Link 2 linked-progressive multigame made its German debut in all four sites of the Casino SH Group. The latest addition of the bestseller “Bell Link” series went live on October 1, 2024 as a very special wide-area linked-progressive edition, called the “Schleswig-Holstein Jackpot”.

A total of 16 premium G 50 J2 St cabinets located in Casino Schenefeld, Casino Kiel, Casino Lübeck and Casino Flensburg, are offering a first ever globally-linked GRAND level progressive jackpot with a guaranteed starting value of 100.000,00 EUR, which can be won in any casino, at any time and with any bet.

Additionally, the concept offers a locally-linked MAJOR level progressive jackpot and two bonus prizes in each individual casino, which also can be won at any time and any bet.

Emilia Tomachinska, Managing Director of the E-Systems GmbH, EGT’s distributor in the German speaking regions of Europe, commented: “I am very proud that Casino SH once again trusted us and we were able to launch this captivating product, which will hopefully be a great addition to their gaming floors. After 13 years, in which a number of EGT products have been constantly demonstrating a rock-solid performance, the time was finally right for a very special product like the “Schleswig-Holstein Jackpot”. I believe that this installation will further strengthen our fruitful partnership and I hope that it will open the door for even more interesting and high-potential collaborations like this in the future.”

Rainer Schepull, CEO of the Casino SH Group, shared: “We are very glad to have realized this idea together with our long-term partners E-Systems and EGT. Our cooperation with them has always been on the highest level, and with this project – from start to finish – they both proved their professionalism once again. The new ‘Schleswig-Holstein Jackpot’ immediately caught the attention of our visitors and now we can’t wait for our first 6-digits GRAND JACKPOT WINNER! We all here at the Casino SH Group are very excited to find out when, in which casino location and who will hit it!”

The post EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation appeared first on European Gaming Industry News.

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