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Lavazza with Fnatic to debut into the esports industry with the “Icons of Italy” Campaign


Lavazza enters the world of esports with purpose-driven, interactive in-game experience that celebrates coffee and the Italian spirit.
Lavazza and Fnatic, the leading global esports organisation, today announced a partnership to launch the “Icons of Italy” Campaign that brings a custom, co-branded map to the Fortnite game. This first-of-its-kind collaboration marks Lavazza’s innovative entrance into the esports industry in an engaging, unique and disruptive way.
The campaign features professional Fortnite player and streamer, POW3R, telling the lifestyle journey of Lavazza and Fnatic through an interactive in-game experience. Players engage through a custom map called “Icons of Italy” that begins at POW3R’s mansion and where they’ll compete to complete the course as fast as possible.
The timed map is presented to the player as a true experiential journey through Italian culture, symbolically represented by coffee-themed customisation and references to the Lavazza A Modo Mio brand. What makes it truly representative are the Lavazza headquarters in Turin, the Nuvola signed by architect Cino Zucchi, and symbols of Italian cultural heritage such as the Colosseum. The map will have two additional levels added over time. Players will then submit their best runs by posting videos using the hashtag #IconsofItaly and tagging Lavazza, POW3R and Fnatic on Instagram or Twitter.
“We are delighted to announce this collaboration with Fnatic because it represents an important debut for Lavazza in a sector that is experiencing considerable growth, and we could not have hoped for a better partner”, said Carlo Colpo, Group Marketing Communication Director and Brand Home Director. “Esports and gaming is an interesting, challenging world, perfectly in line with the brand’s desire to relate to young people through tools and languages that are more appropriate to them”.
“Fnatic and Lavazza share the same values including a strong sense of heritage, a passion for work ethic and an unrelenting drive to be the best,” said Craig Santicchia, Partner Development Director, Fnatic. “This partnership is a taste of what’s to come from our two brands as we continue pushing boundaries and activating inside the most relevant platforms for Gen Z. Helping Lavazza enter the industry in a fun, disruptive way via these digital experiences shows that the only limitation is our imagination.”
The first prize winner with the fastest time will win a digital meet and greet with POW3R held via Zoom, along with a bunch of co-branded products. The second and third prize winners will receive the co-branded products and Fnatic Gear.
Looking ahead, this partnership will culminate in a two-part documentary that chronicles POW3R’s rise to professional esports stardom, merging the cinematic world with gaming. The documentary will uncover how he, with the support of Fnatic and Lavazza, transformed the Italian market to make gaming a part of mainstream culture. The documentary will be available on December 16 on Fnatic’s Youtube channel.
POW3R will officially kick off the “Icons of Italy” campaign tomorrow, November 11th, live streaming his first run on the custom co-branded Fortnite map via Twitch.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lavazza with Fnatic to debut into the esports industry with the “Icons of Italy” Campaign

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Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion
HIPTHER, organiser of the Prague Gaming & TECH Summit 2025, is proud to present Relax Gaming, the Summit’s Delegates Bag Sponsor and a key player in the iGaming industry. In this exclusive interview, we speak with Cliona Griffin, Business Development Manager, Casino at Relax Gaming, to explore their approach to market expansion, transparent competitive strategies, and what to expect from their presence at the Summit.
Relax Gaming has built a strong reputation as a premium aggregator and supplier in the iGaming space. How does your approach to business development ensure that Relax Gaming stays ahead in an increasingly competitive market?
We’re always focused on being one of the industry’s most innovative providers, both in terms of the content we produce and the platform we offer. By constantly evolving our products and maintaining a strong commercial framework, we ensure that Relax Gaming remains a key player in the market.
Our competitive and fair commercial approach has been instrumental in strengthening our presence in existing markets while also enabling smooth entry into new ones. It’s all about staying agile and forward-thinking to ensure our partners get the best possible experience when working with us.
A competitive yet transparent commercial structure is a core focus for Relax Gaming. How do you strike the right balance between offering competitive deals while maintaining transparency with partners and operators?
I think both fairness and transparency are key to building long-term relationships with our partners. That’s why we apply the same commercial structure across the board in each market, ensuring that every partner has a clear and equal opportunity to succeed.
This approach not only makes our offering competitive, but it also gives our partners confidence in knowing they’re working with a provider that values consistency and openness. By keeping things straightforward and fair, we create a commercial environment that benefits operators.
With new markets constantly evolving, what key factors influence Relax Gaming’s decision-making when entering and expanding into emerging markets? Are there any specific regions that are currently on your radar?
When looking at new markets, we take a strategic and measured approach to ensure that any expansion aligns with our business objectives asl well as the needs of our partners.
One of the biggest factors we consider is regulatory complexity. Each market comes with its own set of rules, and we need to ensure that we can operate efficiently while fully complying with local requirements. Beyond compliance, we assess the potential return on investment, evaluating market size, player demand, and long-term sustainability to determine whether it’s the right fit for Relax Gaming and our network of operators.
Right now, we’re actively monitoring several European markets that show strong growth potential. However, our primary focus for H1 this year is expanding our presence in the US. The region presents exciting opportunities, and we’re working to establish a solid foothold by leveraging our expertise and proven content portfolio to meet the needs of operators and players in this market.
Given the dynamic nature of the industry, how does Relax Gaming adapt its offerings to support both new and existing operators in maximising their revenues?
We take a very hands-on approach when it comes to supporting our partners. Our Account Management team works closely with operators to help them maximise revenue by tailoring strategies to suit their needs. Whether it’s optimising game performance or identifying new opportunities, we’re always looking for ways to add value.
On the content side, we’re also moving towards a more bespoke approach, adapting our offering to fit the demands of different markets and player preferences. This flexibility allows us to continue delivering high-quality, relevant content that keeps engagement levels high.
As a speaker at the Prague Gaming & TECH Summit, what key insights will you be sharing with the audience? And what makes this event an essential platform for discussing the future of iGaming?
I’m looking forward to sharing how Relax Gaming approaches market expansion, focusing on how we assess new opportunities, navigate regulatory challenges, and use our aggregation model to drive growth.
I’ll also highlight the importance of localisation and how we tailor our content to different markets while supporting operators with the tools they need to maximise engagement. With the industry evolving rapidly, staying ahead of trends is key, and I’ll touch on the innovations shaping the future of iGaming.
Events like this are a great chance to connect, exchange ideas, and gain insights into what’s next for the industry, making it an essential platform for discussion and collaboration.
With Relax Gaming bringing its expertise to the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into the future of iGaming and technology. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion appeared first on European Gaming Industry News.
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Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets
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March 7–11 – 500 USD in Freebets
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March 14–18 – 500 USD in Freebets
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March 21–25 – 500 USD in Freebets
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March 28–April 1 – Grand Finale: 1,000 USD in Freebets
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Place bets with min odds of 1.50
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Earn 1 point for every qualifying bet (1 EUR = 1 point)
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Climb the leaderboard and finish in the top 10 to win
The post Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets appeared first on European Gaming Industry News.
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Stats Perform signs betting streaming and data rights for FIVB events in 10-year deal with Volleyball World
Stats Perform have acquired the global betting streaming and data rights to premier FIVB Men’s and Women’s Volleyball competitions
Volleyball World have signed a landmark ten-year agreement with Stats Perform, a world leader in Sports AI. This partnership grants Stats Perform the exclusive global betting streaming and data rights to premier men’s and women’s volleyball competitions.
The decade-long deal covers a wide range of events, including the FIVB Men’s and Women’s Volleyball World Championships and Beach World Championships taking place every two years from 2025, alongside the annual Volleyball Nations League and the Beach Pro Tour. It also includes highly competitive and popular men’s and women’s competitions such as the Italian Superlega, Italian Lega Volley Femminile and several Asian Volleyball Confederation competitions.
Speaking about the landmark agreement, Felix von Knorring, Head of Media at Volleyball World commented: “We are thrilled to partner with Stats Perform and leverage their highly professional approach to content creation and distribution.”
“Together with their AI and technical capabilities, strong commitment to fan engagement and unrivalled network of licensed sportsbook partners, they provide the perfect platform for us to bring the top-class entertainment of premier men’s and women’s volleyball to the widest possible audience,” he added.
Alex Rice, Chief Commercial Officer at Stats Perform explained: “Volleyball is an increasingly important sport for our licensed sportsbook partners, because their users love to watch and engage with it.”
“It is consistently one of the most-viewed events at the Olympic Games and recent data shows it can attract as many bettors as the tennis Majors1. We are excited to help our clients deliver such captivating year-round content to their users,” he added.
Official data from these volleyball competitions are the latest addition to Stats Perform’s highly trusted Bet Trading Data offering, which was recently awarded its fifth consecutive independently-audited IBIA Data Standards Accreditation. Meanwhile, live coverage from the events is part of Stats Perform’s “Bet LiveStreams”, a 24/7 interactive video service for licensed sportsbooks. It currently features over 100 top men’s and women’s league competitions across 13 sports.
The post Stats Perform signs betting streaming and data rights for FIVB events in 10-year deal with Volleyball World appeared first on European Gaming Industry News.
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