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Lando Norris launches gaming and lifestyle brand Quadrant


- McLaren Formula 1 driver’s racing and gaming activities collide
- Norris joined by prestigious talent team – FNG, Aarava, SuperGT and RiaBish
- Quadrant to bring fans closer to the action with ‘real-life’ content
Formula 1 ace Lando Norris has today announced the launch of his very own premium lifestyle and gaming brand, Quadrant. The organisation aims to bridge the gap between his real-world motorsport activities and his now reputable streaming ventures.
Norris’s profile has risen exponentially since joining the Formula 1 paddock in 2019 and has continued to grow following a slew of strong results this season. In parallel, his online presence has expanded, thus creating the opportunity for an innovative online brand which combines many of his passions.
Quadrant will focus on blending four key aspects: gaming, apparel, racing and content, prioritising audience entertainment through authentic, casual content. The channel will also look to engage fans in new and exciting ways, with plans for Norris to use a Quadrant-designed helmet at the 2020 Bahrain Grand Prix and the aim to bring the squad to multiple Formula 1 race locations next year.
Owing to Norris’s passion for apparel, clothing will also be a big part of the Quadrant project with another arm of the brand designing and creating hoodies, t-shirts and hats among other items.
Joining the 20-year-old at Quadrant are a team of esteemed influencers across multiple different gaming platforms and genres, who collectively amass over 1.3 million YouTube subscribers.
Among them, is none other than F1 2020 YouTube star Aarav Amin (Aarava). Aarav is one of the world’s most popular Formula 1 game streamers and brings with him over 450,000 subscribers. Having previously worked with three of his four co-stars, he was a natural fit for the team.
Leading virtual racer Steve Alvarez Brown (Super GT) also joins the roster. Like Lando, Steve’s channel provides a mix of real-world and virtual racing. As a successful kart racer, Gran Turismo competitor and naturally funny streamer, Super GT was quickly snapped up and added to the team.
Next in the line-up is Maria Bish (RiaBish). Despite being relatively new to streaming, Maria brings with her a huge Call of Duty Warzone following adding extra layers to Quadrant’s offering, expanding its reach beyond motorsport and virtual racing.
Niran Yesufu (FNG) completes the squad. Niran is a FIFA content creator known for sparking conversation, meaning he was quickly identified as the perfect influencer to regularly engage with Quadrant’s fanbase and to spearhead the channel’s efforts at Grand Prix.
The project was co-ordinated by Veloce Esports and ADD Management – Norris’s management company – with the goal of bringing five huge names from the world of streaming under one roof and, now that the team is assembled, the channel will produce videos and streams on a weekly basis for fans to enjoy.
Lando Norris, Founder, Quadrant, commented:
“I’m so excited to introduce Quadrant to the world. I’ve been working hard on this behind the scenes for a while now with my management ADD and it’s a great feeling to finally have everything in place. I’m a gamer at heart but I’m also passionate about apparel and getting closer to my fans. I’ve always been keen to build a brand of my own, so this is a great way to blend all of that together whilst having fun with a few of my good friends.”
Mark Berryman, ADD Management, said:
“We are really pleased to be able to launch this new company alongside Lando and continue to help him to achieve all his goals, both in Formula 1 and outside of the paddock. We know how important gaming and streaming is to him, so Quadrant is going to be a fantastic outlet for this and will give fans a much sought-after insight into his other activities.”
Jamie MacLaurin, Chief Sporting Officer, Veloce Esports, said:
“Veloce Esports was a great match for Quadrant. We have worked with Lando before on the #NotTheGP series, and similarly with the other streamers on several other projects, so it seemed a perfect fit to bring everyone together. We’ve got some brilliant content coming your way and we can’t wait to see what the future holds for this exciting brand.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lando Norris launches gaming and lifestyle brand Quadrant

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DATA.BET Partners with Genius Sports
DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.
The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.
Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.
This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.
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The post DATA.BET Partners with Genius Sports appeared first on European Gaming Industry News.
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Based on international standards, including ISO 9001, ISO 27001, as well as environmental indicators like ISO 14064-1 and ISO 14067, this policy establishes a common framework that unifies criteria, procedures, and best practices across all areas of the organization. It reinforces the company’s commitment to quality, information security, environmental sustainability, business ethics, and continuous improvement.
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The post ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY appeared first on European Gaming Industry News.
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1spin4win farewells summer with a bright new release, Lucky Safari Hold and Win
As summer comes to a close, 1spin4win brings a new adventure-themed slot, Lucky Safari Hold and Win, to its extensive collection of 150+ games. The title boasts all the provider’s signature style features — quality mathematics, simple mechanics, engaging graphics, and the timeless appeal of pure gambling. This makes the release a perfect choice for all types of players.
Lucky Safari Hold and Win is a classic 5×3 slot that offers an exciting treasure-hunting journey into the depths of the endless savanna. Traversing 243 sun-drenched ways, players collect winning combinations featuring the grassland’s proud residents — graceful giraffes, swift zebras, wily hyenas, and the kingly lion. Rewards up to x1,300 of the original stake fill every spin with untamed excitement.
The safari takes an even more intense turn when the Hold and Win Bonus takes over the reels. The ultimate quest for savanna riches — the x100 and x1,000 roaring Jackpots — begins when three or more gold Coins land on the reels in a single spin. Players start with three respins and continue the treasure hunt until they either run out of respins or complete the grid.
Olga Bogdanova, the Art Director at 1spin4win, shared, “We create games that appeal to every taste! This time, we’re taking players on a journey through Africa, showcasing its stunning wildlife and vibrant landscapes, all accompanied by the generous Hold and Win mechanic that boosts chances to claim precious rewards in the bonus round.”
Thanks to its colorful, lifelike visuals and engaging, straightforward gameplay, Lucky Safari Hold and Win has everything it takes to become 1spin4win’s most memorable summer release.
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win farewells summer with a bright new release, Lucky Safari Hold and Win appeared first on European Gaming Industry News.
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