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MST enlists XB Net to drive engagement with premium North American racing


Italian white-label provider rolls out U.S. horse racing to its extensive network in new agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American horse racing, has signed a new distribution deal with Italy’s premier white-label platform provider, MST (Media System Technologies).
The agreement seamlessly adds XB Net’s supply of live pictures, data and fixed-odds betting services – from an unrivalled network of North American tracks – to MST’s own burgeoning suite of products from over 200 racecourses on four different continents.
XB Net’s end-to-end solution, drawing from a deep stateside well that covers approximately 90% of U.S. racing, grants access to many of the world’s most prestigious horse races – including Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the forthcoming Breeders’ Cup (6-7 November).
This daily schedule of engaging content, which neatly complements Italy’s domestic racing action, provides MST with a reliable source of fast-settling betting opportunities between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams for ongoing partnerships and new clients.
MST’s proprietary platform can now support its clients (including Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing service which plugs the gaps on a fragmented betting calendar. Its platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.
XB Net is the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is delivering fan engagement across global markets as operators bid to fill the void on a stop-start schedule for live sport.
Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, U.S. racing represents a great opportunity to expand their offering beyond traditional fixtures and is already proving a major boost for acquisition and retention with those clients who’ve been the first to take it. Their players have quickly seen the added fun and value that US racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycle opportunities.
“Thanks to some recent amendments in our domestic framework, we were delighted to go straight to the rights holder in XB Net for a seamless platform integration. On top of that, their intuitive marketing packages and content make the betting experience both intelligible and exciting for any unfamiliar end users.
“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased last year, international content is growing in its appeal and assimilation. In fact, XB Net now represents 20% of the MST network’s total turnover, including Italian races.
“XB Net is now helping MST meet the demands of any kind of player, allowing our partners and their customers to enjoy the best live racing from around the world 24/7. It’s a boon for both increased betting activity and engagement.”
Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of great variability on any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks is now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.
“While it’s always great to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world, particularly in the current climate. However, if that sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MST enlists XB Net to drive engagement with premium North American racing

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Team Vitality’s Women’s Mobile Legends: Bang Bang Team Crowned World Champions at the Esports World Cup
Today, Team Vitality’s women’s roster claimed victory in the Grand Final of the Mobile Legends: Bang Bang tournament at the Esports World Cup, a historic achievement both for the quality of their performance and the advancement of women’s esports on the global stage.
Facing Gaming Gladiators in the final, Team Vitality delivered a commanding 4-0 win. It was a resounding triumph, driven by exceptional individual performances and flawless team coordination.
Throughout the tournament, the team demonstrated outstanding consistency and control: a 2-0 win over FUT Esports in the quarterfinals, followed by a dominant 3-0 victory against Team Liquid in the semifinals, and culminating in a sweeping final against Gaming Gladiators. Notably, the team went undefeated throughout the MLBB Women’s Invitational 2025, held as part of the Esports World Cup.
After securing second place in the 2024 edition, despite a flawless season, this victory marks the long-awaited culmination of Team Vitality’s ambition, as the women’s squad finally lifts the world championship trophy.
Beyond the sporting achievement, this success also boosts Team Vitality in the overall Esports World Cup club rankings, with valuable points earned through this first-place finish.
The post Team Vitality’s Women’s Mobile Legends: Bang Bang Team Crowned World Champions at the Esports World Cup appeared first on European Gaming Industry News.
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NOVOVISION implemented at Solverde Group’s Casino Chaves
In the top North of Portugal, just eight kilometres from the Spanish border lies Solverde’s Hotel Casino Chaves, overlooking the nearby city and surrounding hills. The four-star resort welcomes guests with premium accommodation in 78 rooms and suites, a Spa & Wellness Center with indoor and outdoor pools, event and conference infrastructure as well as two restaurants, no less than six bars – and a modern casino.
The Casino Chaves complements the comprehensive leisure offer with premium gaming entertainment across two floors. Ten live tables for American Roulette, Black Jack, Baccarat, Texas Hold’em Poker and the Portuguese Dice Game Banca Francesa as well as 260 EGMs of renowned international brands make the guests’ hearts beat faster.
This is where the latest NOVOVISION installation introduced its encompassing system functionalities for a modern casino management and administration as well as engaging loyalty dynamics. The NOVOVISION system roll-out comprises the varied tool sets of NV core, access, pay, promo, smart, tables, wallet and BI to facilitate maximum business efficiency and premium customer convenience across the entire gaming floor. The cash handling is based on TITO and access, player tracking and loyalty implemented via NFC card and facial scan verification. Casino guests can register either at the registration desk or on the new NOVOVISION SRTs (self-registration terminals) before they pass the NV access gates via card identification and facial recognition. All 260 EGMs were retrofitted with player tracking modules in order to map the customer journey in the individual customer profile, and for guests who have concluded their play, the NOVOVISION NCM 90 cash terminal serves as a high-capacity cash redemption power station.
In the background, the NOVOVISION CMS now runs the entire floor with a powerful tool set for inventory and floor control, accounting and reporting as well as business intelligence and a variety of NV smart STAFF applications to notify and inform staff about all kinds of floor events that deserve or require attention. Implementation and go-live took place in the last weeks of June, with detailed training and accompanying technical support during the launch.
José Manuel Xambre, Gaming Director Casino Chaves, said: “For Casino Chaves, NOVOVISION is far more than a new piece of software – it is the operational backbone that elevates every aspect of our business. By unifying 260 EGMs, live tables and all services under one real-time platform, the system gives management an unprecedented 360-degree view of the floor. NOVOVISION delivers the efficiency, transparency and agility required to compete in today’s data-driven gaming landscape, positioning Casino Chaves, and the wider Solverde Group, at the forefront of Portuguese hospitality and entertainment industry. The implementation of this project, which is crucial for Casino Chaves and also for the Solverde Group, was an enriching challenge for our casino operations team, always supported by the fantastic availability and professionalism of the Diverstock and NOVOMATIC teams, tireless in pursuing the objective of implementing the system in a non-disruptive way in daily operations. For that I have to say a huge thank you!”
George Paterakis, Project Manager NBS, said: “This roll-out project at the Casino Chaves was characterized by a meticulous planning policy from start to end which made it very easy for us to rule out any unknown variables and surprises. It was a great pleasure working with the professional teams at Solverde and Diverstock, and to implement a solution that introduces a paradigm shift in terms of operational efficiency and customer service for the casino and its guests.”
Marcos Pinto, Managing Director Diverstock, said: “It’s very gratifying to witness the success of NOVOVISION’s expansion strategy in Portugal: Four NOVOVISION rollouts with major operators in seven months, in total over 1500 EGMs and 70 tables, each casino installed in less than a week and with zero seconds of downtime. This was only possible with the extraordinary efforts and engagement of all parties involved. On behalf of the Diverstock team, I would like to thank all involved for the excellent work and support along the entire process. Special thanks to Manuel Silva Carvalho, CEO of Solverde Group, for giving us the opportunity to be part of an ambitious but necessary process of modernising Solverde operations and to José Xambre, Gaming Director at Casino Chaves, for the extraordinary planning and support throughout this installation.”
The post NOVOVISION implemented at Solverde Group’s Casino Chaves appeared first on European Gaming Industry News.
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1XBET Appoints Industry Veteran Simon Westbury as Strategic Advisor to Guide Global Growth
The appointment of the experienced executive signals a new chapter for the global betting brand, focusing on long-term strategy, market expansion, and industry leadership.
1XBET, the global gaming and technology brand, today announced the appointment of Simon Westbury to the role of Strategic Advisor. This move underscores the company’s commitment to appointing industry expertise to steer its next phase of global growth.
With over a decade of board-level experience in iGaming, Westbury will advise the 1XBET leadership on its international strategy, guiding sustainable entry into new markets and shaping the brand’s approach to key industry initiatives. His track record in driving strategy across B2B, sports, and media operations will be instrumental in executing the company’s long-term vision.
Commenting on his new role, Simon Westbury stated: “What truly drew me in was the leadership’s clear and ambitious vision for the future of the 1XBET brand. It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution. My role is to act as a bridge, providing the guidance and structure needed to help the team channel their ambition into sustainable, long-term success. I’m genuinely looking forward to helping shape this new chapter.”
Quote from 1XBET Company Spokesperson: “We are delighted to welcome Simon Westbury to the 1XBET team. His appointment comes at a pivotal moment as we continue our global growth strategy. Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable. We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector. This collaboration reinforces our commitment to strengthening our leadership team with seasoned experts who can drive our long-term vision and solidify our position as a forward-thinking industry leader.”
The appointment marks a deliberate step in 1XBET’s strategy to reinforce its global footprint. Bringing in an external advisor of Westbury’s calibre highlights a clear focus on continuous improvement, change management and the ambition to set new industry benchmarks.
His advisory role is effective immediately.
The post 1XBET Appoints Industry Veteran Simon Westbury as Strategic Advisor to Guide Global Growth appeared first on European Gaming Industry News.
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