Paddy Power deploys Amino H200 and Orchestrate in 500+ locations to display   low-latency video, virtual games and customer information across UK and Ireland

Amino, a leading provider of enterprise video and digital signage solutions, today announces the deployment of its Amino H200 4K media player and Orchestrate remote device management platform across over 500+ locations in the UK and Ireland for Paddy Power, a sports betting and gaming division of Flutter Entertainment. Amino’s versatile solution dynamically displays multiple low latency video streams as well as live odds and pricing details within each store.

Paddy Power has migrated both satellite video content delivery and legacy customer information systems, which previously ran on PCs and servers, to a single commercial-grade system with purpose-built hardware and management systems. Amino’s H200 media player now displays low latency live sporting events and virtual sports betting, as well as information for live odds and pricing details across the entire Paddy Power estate. Amino’s Orchestrate cloud-based device management system enables staff to effortlessly provision new devices as well as schedule, update, diagnose and control installed devices remotely.

By enabling Paddy Power to migrate video content delivery from satellite to IP and replace expensive PCs and servers, the H200-Orchestrate solution has resulted in significant cost savings as well as operational efficiencies. Its power-over-Ethernet (PoE) capability has also enabled single-cable installation and supported “out of sight” operation.

“The H200-Orchestrate solution from Amino checked all the boxes for us,” said Colm Codd, Head of Technology – Retail at Paddy Power. “Not only did Amino provide us with the hardware, but by using their powerful Orchestrate management platform and the expertise of Amino’s support team, we were able to deploy this cutting-edge solution faster and more efficiently than we anticipated, while generating genuine cost savings. We can now centrally manage all our in-store display configurations and applications to ensure that content is up to date, relevant and complies with regional regulations. We also believe that the enhanced retail experience we have created will lead to increased satisfaction for our customers.”

“The real-time, low-latency requirements of today’s betting shops are critical as expectations of the betting experience have skyrocketed over the last several years,” added Mark Carlisle, CEO of Amino. “Our low latency enterprise video and digital signage solutions are ideal for companies like Paddy Power because they provide a competitive advantage when every second counts. We are proud to help Paddy Power significantly enhance its customer experience.”

Amino’s powerful Orchestrate player management solution was recently named a finalist in the prestigious AV Awards 2024 in the Digital Signage Technology of the Year category.

The iGaming industry is advancing at breakneck speed, driven by technological innovation and evolving player expectations. Itai Zak, Executive Director of iGaming at Digicode, emphasizes the importance of bridging client aspirations with customized business solutions. Key trends shaping the future of iGaming include live dealer games, blockchain integration, artificial intelligence (AI) and machine learning (ML), enhanced personalization, and shifting regulatory environments. Let’s delve into how these trends influence the industry, presenting new opportunities while paving the way for future growth.

A Closer Look at Emerging Trends

• Live Dealer Games

Live dealer games are revolutionizing the online gaming experience, blending the best aspects of land-based casinos with the convenience of virtual gaming. Players can now engage with real-life dealers via high-definition video streams, enhancing the social component of online gambling. This bridge between physical and virtual casinos introduces interactive features like live chat and immersive gameplay. Industry leaders like Evolution Gaming and NetEnt are setting new standards in player engagement with innovative game formats and top-tier studio setups, redefining the realism and appeal of live gaming.

• Blockchain and Cryptocurrency Integration

Blockchain technology is transforming iGaming by offering unparalleled transparency and security. With blockchain’s ability to enable provably fair gaming, players can verify that each round is fair via an immutable ledger. Cryptocurrencies like Bitcoin and Ethereum facilitate faster, more secure transactions, catering to tech-savvy players who value privacy. Platforms like Bitcasino.io are leading the way, leveraging blockchain to ensure fairness and seamless payments. However, the rise of blockchain also attracts regulatory attention, requiring operators to balance innovation with compliance as governments navigate this new technology.

• Artificial Intelligence and Machine Learning

AI and ML are instrumental in enhancing player experience and operational efficiency. AI algorithms analyze player behavior in real-time, offering personalized game recommendations and promotions. Additionally, AI-powered chatbots provide instant customer support, improving user satisfaction. AI-driven predictive analytics also help operators fine-tune marketing strategies based on player preferences. Companies like Bet365 are already using these technologies to stay ahead of the competition, offering more personalized and efficient gaming experiences.

• Richer Personalization and Engagement

Personalization has become crucial for iGaming operators looking to boost player satisfaction and retention. By leveraging data analytics, companies can offer tailored game recommendations, dynamic bonuses, and individualized promotional offers. This level of engagement enhances the player experience and strengthens loyalty. Industry pioneers like DraftKings and FanDuel push the envelope by offering highly customized features, such as personalized fantasy sports leagues and bespoke betting options.

• Regulatory Changes and Market Expansion

The constantly evolving regulatory landscape offers both challenges and opportunities for iGaming operators. As more regions legalize various forms of online gambling, companies gain access to new markets. With their large populations and increasing internet penetration, emerging markets like Brazil and Nigeria represent lucrative opportunities. However, navigating the diverse regulations in these markets requires agility and strict compliance with local laws to succeed.

• Enhanced Payment Solutions

With digital transactions becoming the norm, the demand for fast, secure, and flexible payment methods is skyrocketing. From digital wallets to instant banking and cryptocurrencies, players expect payment solutions that offer convenience and security. This growing demand is driving innovation in payment processing, giving operators more opportunities to streamline the transaction process while building trust with users.

Future Implications

The Expanding Role of AI and Blockchain

AI and blockchain are not just current trends, but they are poised to play an even more significant role in iGaming’s future. As AI technology evolves, more sophisticated algorithms will emerge, enabling real-time adaptation to player behavior and preferences. Blockchain’s application may extend beyond transparency and security, transforming game mechanics and player interactions potentially redefining how games are designed and played.

Shifting Player Preferences

Player expectations will continue to evolve toward immersive, interactive experiences. As Virtual Reality (VR) and Augmented Reality (AR) become more mainstream, they will significantly influence the future of iGaming. Players will demand more engaging, lifelike environments, pushing the industry to create innovative game formats and features that offer deeper immersion and entertainment value.

Regulatory Developments

The regulatory environment will continue to evolve, and iGaming operators must stay agile to navigate future changes. New regulations may increasingly emphasize responsible gaming and player protection, influencing platform design and operational practices. A more harmonized regulatory framework across jurisdictions could provide stability while requiring operators to prioritize compliance.

Integrating Emerging Technologies

Technologies like 5G and edge computing are set to revolutionize iGaming by enabling faster, more reliable connectivity. This will allow for more complex game designs and real-time player interactions, opening new avenues for innovative gaming experiences. As these technologies mature, operators will have greater opportunities to differentiate their offerings. The potential of these emerging technologies to revolutionize iGaming is truly exciting and promising for the industry’s future.

Final Thoughts

The iGaming industry is on the cusp of significant transformations, driven by technological advancements and shifting player demands. Innovations like live dealer games, blockchain integration, AI, ML, and enhanced personalization are just the beginning. As the industry evolves, staying ahead of these trends will be critical for operators looking to thrive in an increasingly dynamic environment.

At Digicode, we are constantly exploring new technologies and refining our solutions to meet the evolving needs of our clients. Our focus on adaptability and foresight ensures that our clients are not just keeping pace with the industry—they’re leading it.

BETBY, a leading sports betting supplier, has unveiled its latest marketing campaign, “Make Your Move”, featuring the legendary chess Grandmaster Magnus Carlsen as its brand ambassador. The campaign highlights the critical challenges operators face in the competitive iGaming industry – accessing innovative technologies and leveraging the expertise of the right people to achieve sustainable global success.

By partnering with Magnus Carlsen as the face of “Make Your Move”, BETBY seeks to motivate operators worldwide to take charge of their growth by selecting a reliable and forward-thinking sportsbook partner. In the campaign video, Carlsen is depicted strategizing and evaluating various scenarios before making the decisive move that secures victory, symbolizing the thoughtful decision-making required for success in the iGaming world.

Pierre Pulis, Head of Marketing at BETBY, said: “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with BETBY’s mission. As a five times Chess World Champion and the Greatest Chess Player of All Time, his ability to anticipate, adapt, and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape. With Magnus as the face of our ‘Make Your Move’ campaign, we hope to inspire our partners to make confident, game-changing decisions that lead to sustainable growth and global success.”