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Sugal & Damani Joins UK National Lottery Race

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Sugal & Damani Joins UK National Lottery Race
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Indian lottery operator Sugal & Damani Group has entered the UK Gambling Commission’s competition to select an operator for the UK National Lottery.

Sugal & Damani had also participated in the 2007 tender process, where it was declared as a reserved bidder for running the UK lottery, which is the sixth-largest in the world by sales, and is currently operated by Camelot.

“As a leader in operating lotteries across India and other jurisdictions, Sugal & Damani has shown its deep interest to operate the UK National Lottery since 2007 when it participated and also got selected as a reserve bidder by qualifying all Required Standards like propriety, technology, player protection, channel management, financial capability, etc,” Kamlesh Vijay, Group CEO of Sugal & Damani, said.

“We are looking for a fair and open competition that UKGC has initiated, we are very much in the game, we are in the final stages of creating a strong consortium of credible partners, the details of which will be shared in due course,” Vijay continued.

“As far as the UK lottery market is concerned, it is a large one and highly reputed. There are a huge local following and brand reputation for the UK National lottery, but there are challenges in the market too because people are looking for new excitement and there is stiff competition from other gambling products. We believe that people have a soft corner due to the fact that lotteries contribute more towards well defined good causes, so that attitude is a big plus point. However, continued innovation is very much required in a responsible way to consolidate on this soft corner. Being an organization with deep-rooted innovation in every sphere of our activity we are happy to be in the competition,” Vijay concluded.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sugal & Damani Joins UK National Lottery Race

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Aviatrix gains final approval in Spain ahead of launch

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The multi-award-winning crash game Aviatrix has received final approval from the Spanish regulator ahead of a full launch in the country.

The approval (homologation) from Spain’s Dirección General de Ordenación del Juego (DGOJ) means that any licensed operator in the country can now integrate Aviatrix, either via an aggregator or directly.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’re proud to announce that Aviatrix is ready to take flight in Spain in 2025. This is a market we’ve been watching closely for a long time, and we’ve worked really hard to make sure we can offer our game to operators in the easiest way possible. We look forward to building many great, mutually beneficial partnerships in Spain over the coming months.”

The Aviatrix team will be touching down in Spain in January for ICE Barcelona 2025. To find out more about adding the game to your Spanish-licensed operator, drop by stand 2E30.

Aviatrix has significantly increased its regulator footprint around the world over the last 12 months, gaining licences or certifications in major markets, including Sweden, Italy, the Netherlands, Colombia, Ontario and many more.

The post Aviatrix gains final approval in Spain ahead of launch appeared first on European Gaming Industry News.

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BOOMING GAMES EXPANDS IN WEST AFRICA WITH CHOPBET PARTNERSHIP

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Booming Games is excited to reveal its new partnership with ChopBet, a premier operator in Africa.

Established in 2024, ChopBet strives to become Africa’s premier sports entertainment provider. With a clear focus on engaging the continent’s youth, the company offers top-notch sports entertainment products, prioritizing trust and exceptional customer service. Booming Games’ partnership highlights ChopBet’s dedication to delivering high-quality content and creating immersive gaming experiences across Africa. ChopBet Players can now experience world-class gaming right from the comfort of their homes.

Solomon Godwin, Head of Africa at Booming Games, said: “We’re delighted to continue our expansion in African markets, and Chopbet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as high-quality, and we believe we can offer real value to African players.”

Mr Eazi, Founder & Chairman at ChopBet, said: “We are excited to partner with Booming Games to bring their world-class gaming experience to ChopBet. Booming Games’ portfolio of games aligns perfectly with our vision of delivering premium gaming experiences to our customers across Africa, and we are confident that this partnership will offer our customers exciting new opportunities to enjoy.”

The post BOOMING GAMES EXPANDS IN WEST AFRICA WITH CHOPBET PARTNERSHIP appeared first on European Gaming Industry News.

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PlayOJO Becomes the Official Headline Sponsor of ITV1 and ITVX’s Dancing on Ice

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PlayOJO Bingo announced today it has inked a deal to be the official sponsor of ITV1’s live celebrity ice-skating competition Dancing on Ice for its seventeenth series.

The agreement includes significant PlayOJO Bingo brand visibility in the format of idents around the Sunday peak-time show. Hosted by Holly Willoughby and Stephen Mulhern, Dancing on Ice challenges celebrities and their professional ice skater partners to learn and perform ice-skating dance routines in front of a panel of judges and live studio audience.

The new season slid onto UK TV screens on 12th January. Celebrities hoping to achieve skating success this year include Olympic rowing legend Sir Steve Redgrave, Love Island star Chris Taylor,  TOWIE’s Dan Edgar and Ferne McCann, former footballer Anton Ferdinand, Coronation Street‘s Sam Aston,  EastEnders star Charlie Brooks and Hollyoaks’ Chelsee Healey; as well as former English football player Anton Ferdinand, comedian Josh Jones, Coronation Street’s Sam Aston, and presenter Michaela Strachan.

The deal includes 120 seconds of on-air brand accreditation via sponsorship idents featuring the PlayOJO Bingo ‘Sounds Like OJO Time’ creative platform and the brand’s iconic three-note sonic logo. There will also be 10 seconds of idents around free programme-streaming content on the ITVX website, ITV’s streaming service, and the STV Player website and mobile app.

Meanwhile, PlayOJO Bingo will have the rights to use the Dancing On Ice show logo, design assets and format across its website, app and social channels and in competitions targeting consumers, trade and employees, as well as certain other marketing communications.

Peter Bennett, CMO at PlayOJO said Dancing on Ice and the SkillOnNet-powered PlayOJO are perfect dance partners.

“PlayOJO Bingo is all about creating a vibrant and entertaining environment where players can challenge themselves and have fun whether they win or lose, just like the celebrities on Dancing on Ice. It’s about building exciting and memorable experiences, whether that be through the thrill of casino games or gliding across the ice.” 

The post PlayOJO Becomes the Official Headline Sponsor of ITV1 and ITVX’s Dancing on Ice appeared first on European Gaming Industry News.

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