Betway, a leading global online betting and gaming brand, has announced today a new agreement to become the Official Betting Partner of the current edition of the Alpine Hexagon Cup 2025.

The tournament will take place from January 29 to February 2 at the Madrid Arena, with a capacity for 12,000 people, and will be broadcast in Spain through the streaming platform DAZN and RTVE.

The competition, now in its second edition, will feature eight teams led by celebrities such as Eva Longoria, Andy Murray, the Rafa Nadal Academy, Robert Lewandowski, as well as this year’s new additions Sergio ‘Kun’ Agüero and Formula 1 driver Pierre Gasly. The tournament will also include players Arturo Coello and Agustin Tapia, the number one male pairing in the ranking, as well as Ariana Sánchez and Paula Josemaría, who also hold the top spot in the women’s ranking.

Maria Meseguer, General Manager of Betway Spain, commented: “We are very excited to announce our sponsorship of the Hexagon Cup and to add padel, the fastest growing sport in the world, to our sponsorship plan.”

“With padel increasing in popularity worldwide, especially in Spain, we are happy to be part of the continuous growth of this sport through our partnership with the Hexagon Cup.”

Astrid Thams, Commercial Managing Director of the Hexagon Cup, expressed: “We are undoubtedly very pleased to announce this sponsorship agreement with Betway. It is further evidence of the tournament’s growth. Padel is increasingly a valuable asset and, in this case, they are a reference in the sector. Hopefully, it will be a partnership that allows the event to continue developing at a great pace.”

Betway is a proud sponsor of numerous international sports events held in Spain, and has a prominent global sponsorship portfolio that extends to football, cricket, and tennis. It will continue to promote responsible gambling to ensure that all its customers bet in a fair, safe, and protected environment.

SG:certified, the leading centralised regulatory platform for the gambling industry, has extended its partnership with BetComply to bring ComplyCheck into new markets, including Malta, Curaçao, Ontario and Estonia.

SG:certified first partnered with BetComply last year, to power ComplyCheck, a new self-assessment / audit hybrid tool created to help licence holders navigate regulatory requirements.

The tool is currently available in the Netherlands and the UK, with SG:certified and BetComply committed to bringing it to additional markets over the coming months.

Eric Hollreiser, Advisor at SG:certified, said: “The combination of the SG:certified platform with BetComply’s regulatory expertise is a gamechanger for operators. Demand for the product continues to grow, and this extension to our partnership with BetComply will enable us to deliver it in even more markets.”

Mike de Graaff, Chief Compliance Officer at BetComply, said: “Since we first partnered with SG:certified last year, we’ve had great success helping operators simplify and strengthen their compliance processes with ComplyCheck. Expanding it into new markets is a natural next step, and we couldn’t have a better partner than SG:certified to help us do just that.”

ComplyCheck combines unparalleled regulatory know-how from the BetComply team with SG:certified’s centralised regulatory platform to empower operators to navigate compliance in regulated markets and manage their licensing requirements with greater efficiency.

SG:certified and BetComply, both recently nominated for the prestigious European Compliance Technology Supplier award at the EGR Europe Awards 2025, will be showcasing their industry-leading ComplyCheck solution at ICE Barcelona on 20-22 January, 2025. Additionally, attendees can join their experts at SG:certified’s webinar on 15 January at 10:00am GMT, where industry leaders will preview innovations shaping a sustainable gambling future—register here.

MyAffiliates, the leading* iGaming affiliate tracking software platform, announces that their Group CEO, Clemence Dujardin, will be a key speaker at the forthcoming iGB Affiliate 2025, Barcelona this month – sharing insightful words on the critical role of transparency between affiliates and operators, as part of a highly coveted inspirational panel.

Following over 13 highly successful years at MyAffiliates, Clemence Dujardin is highly regarded in the iGaming industry – and in 2023 was unveiled by iGB as one of the top 10 most influential women in the iGaming industry. Her formidable career has covered a number of industry sectors, including affiliate management and affiliate software technology companies before joining MyAffiliates, based in Malta, in 2012.

Other significant accolades include Malta’s Best Gaming Woman Leader of the Year in 2018 and 2019 and CEO Woman Of The Year at SiGMA in 2021.

Her panel speaker slot at the iGB Affiliate, Barcelona will take place at 15:15-16:00 on Wednesday 22nd January 2025 and is titled: ‘Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like?’

In iGaming, transparency can make or break partnerships; however, many affiliate relationships still lack transparency, leading to friction and mistrust. Sharing data and providing access to analytics is key, as it gives affiliates detailed insights into traffic sources, player behaviour, and campaign outcomes.

iGB Affiliate, Barcelona – part of the global gaming exhibition at Fira Barcelona Gran Via – takes place from 20-23 January 2025 and brings together over 8000 iGaming affiliates and operators, providing the ideal landscape for networking with industry leaders and peers. And, with over 200 exhibitors, it is a truly inspirational exhibition showcasing the latest products and services across the industry. Delegates can meet Clemence and learn more from her team on stand A60.

Other news from MyAffiliates includes the launch of a new, groundbreaking AI affiliate assistant – Boostbox by MyAffiliates. This revolutionary AI tool will help affiliates access brand data in a split of a second, giving them real time access on new promotions, bonus requirements, T&C updates and more. Boostbox by MyAffiliates generates unique content tailored to each brand and affiliate, helping affiliates save resources on research and content creation, allowing them to be reallocated to other tasks.

The team will also anticipate the results of the International Gaming Awards – following the MyAffiliates nomination in the highly competitive ‘Customer Service Company of the Year’ (Supplier) category.

Clemence Dujardin, Group CEO at MyAffiliates, comments, ”As the gaming industry continues to grow, 2024 has been an exceptionally strong year for us here at MyAffiliates. We’re excited to be visiting iGB Affiliate once again and provide delegates with the opportunity to trial our programmes first hand. Speaking alongside such strong thought-leaders will be inspirational and I look forward to learning from their insights on the panel. It should make for a great discussion.”

She continues, “As we continue to expand into new markets, whilst fostering our established partnerships with over 300 operators- and launching new features like our cutting edge BoostBox – we know 2025 is going to be huge. What better way to kick things off than at iGB Affiliate. We can’t wait. Put the date in your diary and we look forward to seeing you there.”

MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators.

For further information and details on BoostBox by MyAffiliates integration, set up a meeting with the team: calendly.com/milan-myaffiliates/igb-barcelona-2025?month=2025-01&date=2025-01-20 Or visit myaffiliates.com

*StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator.