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Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate
More than four in five gamers who do not currently play cloud games say they will start cloud gaming in the next twelve months
Clarivate Plc , a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new market report on intellectual property and innovations for gaming businesses, supported by research on gaming trends in the U.K. and U.S. In its new report ‘Cowboys, combat and candy: cloud gaming through the lens of IP’ on levels of innovation and brand creation in the $146 billion gaming industry[1] as evidenced by patent, trademark and domain name activity, Clarivate explores the drivers of change both in terms of technical transformation and also the companies behind it.
“In a world that now sees video gaming as its favorite, or at least most lucrative, pastime, cloud gaming represents a huge leap forward,” said Jeff Roy, President, IP, Clarivate. “By using the behind-the-scenes power of patent, trademark and domain name data to see trends before they hit the market, we have the ability to imagine how this multi-billion-dollar creative industry will shift. Looking at the trends around intellectual property on the business side, we can see that cloud gaming is poised for huge growth over the next 12 months.”
The report looks at the dynamics and direction of the global online and cloud gaming market, analyzing the new commercial models in the gaming industry, how and where gamers are spending money and the potential growth of the industry over the next years.
Strong future growth
The research indicates that cloud gaming is set for significant growth. Most cloud gamers surveyed say they will play a lot (48 percent) or a bit more (28 percent) cloud games in the next year. As many as 81 percent of gamers who do not currently play cloud games believe they will start cloud gaming in the next year.
In the U.S., the number of cloud gamers surveyed who think they will play a lot more is 58 percent compared to 24 percent of U.K. cloud gamers, which hints at differences in maturity between these markets. Almost 20 percent more respondents in the U.S. (37 percent) are cloud gamers than in the U.K. (18 percent).
How much are gamers spending?
As gaming businesses evolve and player experiences continue to rapidly shift – we see revenue being increasingly generated from in-game purchases, advertising and monthly subscription fees. The report from Clarivate finds that the gaming industry is innovating to respond to the users’ demands, focusing over a third of their patent activity on commercial revenue model technology – in-game payments, advertising and microtransactions.
According to the research, cloud gamers spend more on in-game purchases per week than non-cloud gamers, with 93 percent of cloud gamers making in-game payments compared to 75 percent of non-cloud gamers. 21 percent of cloud gamers spend between £21- £50 per week compared to only nine percent of non-cloud gamers. More than half (52 percent) of all cloud gamers prefer paid gaming through a subscription model.
The influence of social media on gamer spend
As millions of gamers from across the globe come together on different platforms to engage – social media has an increasing impact on player buying activity. The research found that gaming spend is closely correlated to social media. Compelling insights include:
- One in two (51 percent) of cloud gamers are greatly influenced by social media when it comes to gaming purchases (compared to 17 percent of non-cloud gamers).
- 21 percent often make purchases via social media (compared to just three percent of non-cloud gamers).
- U.S. gamers are much more likely to be greatly influenced by social media when it comes to gaming purchases (41 percent compared to 11 percent).
- One in three males (33 percent) are much more likely to be greatly influenced by social media when deciding to make an in-app purchase than females (17 percent).
Developer and platform advancements
The report, ‘Cowboys, combat and candy: cloud gaming through the lens of IP’, found that improving the user experience through innovations in cloud infrastructure has seen the most patent activity. On average, we recognized 300 to 500 inventions annually year-on-year over the past decade. The report uses data and insights from Derwent Innovation, Derwent Data Analyzer, Derwent World Patents Index (DWPI), CompuMark, and MarkMonitor, to gather insights and analyze trends around patents, trademarks and domain registrations in the gaming industry.
Jeff Roy, President, IP Group, Clarivate, added, “The future of cloud gaming is tremendously exciting. Clarivate has the unique opportunity to help customers throughout the innovation lifecycle from idea creation to commercialization. With cloud gaming poised for huge growth over the next 12 months it’s an incredibly exciting time to be a gamer – not just for us here at Clarivate, but for all passionate and ambitious cloud gaming enthusiasts across the world.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate
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Stretch Network announces Black Friday Weekend Tournament
Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.
Here’s how it works:
- Players register for special phase tournaments at a reduced cost.
- These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
- After the phase tournament ends, players are automatically registered for the main event.
- Players already in the target tournament will have their stacks combined for added excitement.
Raise with us to go all-in on player satisfaction.
The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.
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SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino
SOFTSWISS has announced the integration of its Jackpot Aggregator, a cutting-edge player engagement solution, with RedStar Casino, a secure and reliable gaming platform. This partnership demonstrates the seamless integration capabilities of SOFTSWISS products with third-party casino platforms, further solidifying the versatility of the Jackpot Aggregator.
Previously, the SOFTSWISS Jackpot Aggregator team primarily worked with clients using the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator, delivering efficient and seamless engagement tools. The collaboration with RedStar Casino highlights the product’s ability to integrate effortlessly with external platforms, showcasing its adaptability beyond the SOFTSWISS ecosystem.
To support smooth onboarding, the SOFTSWISS team provides comprehensive API integration documentation and dedicated Technical Account Manager support, addressing any potential queries in real time.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shared: “The SOFTSWISS Jackpot Aggregator is constantly evolving. In addition to expanding engagement mechanics such as jackpots, drops, multi-prizes, and Prime Network Jackpot campaigns, we are also broadening our client base and market reach. Regardless of their casino platform, any client can integrate the SOFTSWISS Jackpot Aggregator and easily launch diverse engagement campaigns.”
RedStar Casino representatives added: “We appreciate the professionalism of the SOFTSWISS Jackpot Aggregator team and the simplicity of the product’s integration process. We have already launched a three-level progressive jackpot campaign and are thrilled to offer our players a diverse and engaging gaming experience.”
This successful integration marks a milestone in the SOFTSWISS Jackpot Aggregator’s mission to deliver innovative and adaptable engagement solutions, ensuring seamless functionality and exceptional value for operators and players alike.
Recently, the SOFTSWISS Jackpot Aggregator announced the improvement of its product by introducing a multi-prizes feature. This new functionality enables operators to split winnings among several players or groups, offering customisable distribution methods tailored to various engagement strategies.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino appeared first on European Gaming Industry News.
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Starburst Galaxy Ushers in NetEnt’s New Era
Starburst Galaxy, a sequel to the iconic Starburst that reshaped the online slot market, is propelling veteran NetEnt to new heights. The game takes players on a cosmic journey and launches NetEnt into the next phase of its evolution.
As players blast off into a stellar adventure with this dazzling sequel, NetEnt enters a new era. The revolutionary developer’s Phase 1 brought online slots to desktops without cumbersome downloads and allowed players to trial games through free play. Phase 2 brought players’ favourite slots to their mobile screens so they could play anytime, anywhere. Now, Starburst Galaxy stands as a testament to NetEnt’s new Phase 3, where many new features and mechanics await players.
Starburst Galaxy builds on the success of its predecessor, embracing NetEnt’s signature Avalanche™ mechanic, where winning symbols vanish, allowing new ones to fall into place and creating opportunities for consecutive wins from a single spin. Adding to the excitement, the new Feature Generator lets each win contribute to unlocking five dynamic features: symbol destroy, random wilds, expanding wilds, line transform, and symbol upgrade.
The Galaxy Star feature introduces a thrilling twist with an expansive 7×7 grid and a dazzling 3×3 Starburst Wild that activates additional wilds and unique features. Landing three scatters fires up the Mega Star feature, summoning a 2×2 Starburst Wild and introducing powerful multipliers throughout the round, while a retrigger remains possible by refilling the Galaxy Metre with each win.
An exciting new addition introduced in Starburst Galaxy, the Elevate Feature will be rolled out across all NetEnt slots moving forward. Elevate gives players the power to customise their gameplay by activating various game features and add-ons directly from a list, using base bet multipliers to enhance the experience. (The availability of the Elevate Feature varies by region.)
The new era of NetEnt will also feature upgrades across its product offerings, including new robust multi-level jackpots and more big wins through the GigaMath Model. Classic games will receive visual and UX enhancements, and new Speed Spins and Super Speed Spins options will allow players to play at their own pace. Additionally, operators can customise their own Starburst slot with the introduction of Starburst Brandable.
Todd Haushalter, Chief Product Officer at Evolution, said: “This is a defining moment for NetEnt as we enter a new era with the launch of Starburst Galaxy. The game introduces innovative features, stunning visuals, and advanced technology while honouring the iconic classic that transformed the online video slot market. I’m incredibly proud of our team’s hard work—from the enhanced gameplay to the refreshed brand design, which marks another milestone and a new direction in NetEnt’s evolution. We’re excited for players to experience Starburst Galaxy, and this is only the beginning of what’s to come.”
The post Starburst Galaxy Ushers in NetEnt’s New Era appeared first on European Gaming Industry News.
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