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Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate

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More than four in five gamers who do not currently play cloud games say they will start cloud gaming in the next twelve months
Clarivate Plc , a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new market report on intellectual property and innovations for gaming businesses, supported by research on gaming trends in the U.K. and U.S. In its new report ‘Cowboys, combat and candy: cloud gaming through the lens of IP’ on levels of innovation and brand creation in the $146 billion gaming industry[1] as evidenced by patent, trademark and domain name activity, Clarivate explores the drivers of change both in terms of technical transformation and also the companies behind it.
“In a world that now sees video gaming as its favorite, or at least most lucrative, pastime, cloud gaming represents a huge leap forward,” said Jeff Roy, President, IP, Clarivate. “By using the behind-the-scenes power of patent, trademark and domain name data to see trends before they hit the market, we have the ability to imagine how this multi-billion-dollar creative industry will shift. Looking at the trends around intellectual property on the business side, we can see that cloud gaming is poised for huge growth over the next 12 months.”
The report looks at the dynamics and direction of the global online and cloud gaming market, analyzing the new commercial models in the gaming industry, how and where gamers are spending money and the potential growth of the industry over the next years.
Strong future growth
The research indicates that cloud gaming is set for significant growth. Most cloud gamers surveyed say they will play a lot (48 percent) or a bit more (28 percent) cloud games in the next year. As many as 81 percent of gamers who do not currently play cloud games believe they will start cloud gaming in the next year.
In the U.S., the number of cloud gamers surveyed who think they will play a lot more is 58 percent compared to 24 percent of U.K. cloud gamers, which hints at differences in maturity between these markets. Almost 20 percent more respondents in the U.S. (37 percent) are cloud gamers than in the U.K. (18 percent).
How much are gamers spending?
As gaming businesses evolve and player experiences continue to rapidly shift – we see revenue being increasingly generated from in-game purchases, advertising and monthly subscription fees. The report from Clarivate finds that the gaming industry is innovating to respond to the users’ demands, focusing over a third of their patent activity on commercial revenue model technology – in-game payments, advertising and microtransactions.
According to the research, cloud gamers spend more on in-game purchases per week than non-cloud gamers, with 93 percent of cloud gamers making in-game payments compared to 75 percent of non-cloud gamers. 21 percent of cloud gamers spend between £21- £50 per week compared to only nine percent of non-cloud gamers. More than half (52 percent) of all cloud gamers prefer paid gaming through a subscription model.
The influence of social media on gamer spend
As millions of gamers from across the globe come together on different platforms to engage – social media has an increasing impact on player buying activity. The research found that gaming spend is closely correlated to social media. Compelling insights include:
- One in two (51 percent) of cloud gamers are greatly influenced by social media when it comes to gaming purchases (compared to 17 percent of non-cloud gamers).
- 21 percent often make purchases via social media (compared to just three percent of non-cloud gamers).
- U.S. gamers are much more likely to be greatly influenced by social media when it comes to gaming purchases (41 percent compared to 11 percent).
- One in three males (33 percent) are much more likely to be greatly influenced by social media when deciding to make an in-app purchase than females (17 percent).
Developer and platform advancements
The report, ‘Cowboys, combat and candy: cloud gaming through the lens of IP’, found that improving the user experience through innovations in cloud infrastructure has seen the most patent activity. On average, we recognized 300 to 500 inventions annually year-on-year over the past decade. The report uses data and insights from Derwent Innovation
, Derwent Data Analyzer
, Derwent World Patents Index
(DWPI), CompuMark
, and MarkMonitor
, to gather insights and analyze trends around patents, trademarks and domain registrations in the gaming industry.
Jeff Roy, President, IP Group, Clarivate, added, “The future of cloud gaming is tremendously exciting. Clarivate has the unique opportunity to help customers throughout the innovation lifecycle from idea creation to commercialization. With cloud gaming poised for huge growth over the next 12 months it’s an incredibly exciting time to be a gamer – not just for us here at Clarivate, but for all passionate and ambitious cloud gaming enthusiasts across the world.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate
Latest News
WorldMatch Partners with MrBit
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WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.
Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.
Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”
The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.
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Nederlandse Loterij Acquires Lotify
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The Dutch Lottery (Nederlandse Loterij) has completed the full acquisition of Lotify. Lotify supports sports associations, sports clubs, charities, events and businesses in organising fundraising lotteries and competitions. With this acquisition, the Dutch Lottery strengthens its position as an innovative and responsible gambling provider.
Since 2021, the Dutch Lottery has held a majority stake in Lotify. The platform offers a comprehensive solution for organising lotteries and competitions that comply with all legal requirements: from permits and technology to participant communication, draws and payouts.
Arjan Blok, CEO of the Dutch Lottery, said: “The Dutch Lottery has almost 300 years of experience organizing fun and responsible games of chance. As a fully integrated part of the Dutch Lottery, Lotify can leverage our knowledge, network, and impact even more effectively. This allows us to support even more sports federations, clubs, and charities. Especially in these times, they are looking for new ways to raise funds.”
Guy van Iperen, founder of Lotify, said: “After four years of intensive collaboration, the time has come to transfer Lotify to the Dutch Lottery. This is in line with the agreements we made in 2021, when the Dutch Lottery acquired a majority stake. I look back with pride on what we have built together and am confident that the platform will continue to grow under this new owner. This way, Lotify can help even more organizations generate additional funding.”
The post Nederlandse Loterij Acquires Lotify appeared first on European Gaming Industry News.
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Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.
The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.
Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”
Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.
Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.
“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”
Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.
“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.
The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.
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