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Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate
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More than four in five gamers who do not currently play cloud games say they will start cloud gaming in the next twelve months
Clarivate Plc , a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new market report on intellectual property and innovations for gaming businesses, supported by research on gaming trends in the U.K. and U.S. In its new report ‘Cowboys, combat and candy: cloud gaming through the lens of IP’ on levels of innovation and brand creation in the $146 billion gaming industry[1] as evidenced by patent, trademark and domain name activity, Clarivate explores the drivers of change both in terms of technical transformation and also the companies behind it.
“In a world that now sees video gaming as its favorite, or at least most lucrative, pastime, cloud gaming represents a huge leap forward,” said Jeff Roy, President, IP, Clarivate. “By using the behind-the-scenes power of patent, trademark and domain name data to see trends before they hit the market, we have the ability to imagine how this multi-billion-dollar creative industry will shift. Looking at the trends around intellectual property on the business side, we can see that cloud gaming is poised for huge growth over the next 12 months.”
The report looks at the dynamics and direction of the global online and cloud gaming market, analyzing the new commercial models in the gaming industry, how and where gamers are spending money and the potential growth of the industry over the next years.
Strong future growth
The research indicates that cloud gaming is set for significant growth. Most cloud gamers surveyed say they will play a lot (48 percent) or a bit more (28 percent) cloud games in the next year. As many as 81 percent of gamers who do not currently play cloud games believe they will start cloud gaming in the next year.
In the U.S., the number of cloud gamers surveyed who think they will play a lot more is 58 percent compared to 24 percent of U.K. cloud gamers, which hints at differences in maturity between these markets. Almost 20 percent more respondents in the U.S. (37 percent) are cloud gamers than in the U.K. (18 percent).
How much are gamers spending?
As gaming businesses evolve and player experiences continue to rapidly shift – we see revenue being increasingly generated from in-game purchases, advertising and monthly subscription fees. The report from Clarivate finds that the gaming industry is innovating to respond to the users’ demands, focusing over a third of their patent activity on commercial revenue model technology – in-game payments, advertising and microtransactions.
According to the research, cloud gamers spend more on in-game purchases per week than non-cloud gamers, with 93 percent of cloud gamers making in-game payments compared to 75 percent of non-cloud gamers. 21 percent of cloud gamers spend between £21- £50 per week compared to only nine percent of non-cloud gamers. More than half (52 percent) of all cloud gamers prefer paid gaming through a subscription model.
The influence of social media on gamer spend
As millions of gamers from across the globe come together on different platforms to engage – social media has an increasing impact on player buying activity. The research found that gaming spend is closely correlated to social media. Compelling insights include:
- One in two (51 percent) of cloud gamers are greatly influenced by social media when it comes to gaming purchases (compared to 17 percent of non-cloud gamers).
- 21 percent often make purchases via social media (compared to just three percent of non-cloud gamers).
- U.S. gamers are much more likely to be greatly influenced by social media when it comes to gaming purchases (41 percent compared to 11 percent).
- One in three males (33 percent) are much more likely to be greatly influenced by social media when deciding to make an in-app purchase than females (17 percent).
Developer and platform advancements
The report, ‘Cowboys, combat and candy: cloud gaming through the lens of IP’, found that improving the user experience through innovations in cloud infrastructure has seen the most patent activity. On average, we recognized 300 to 500 inventions annually year-on-year over the past decade. The report uses data and insights from Derwent Innovation
, Derwent Data Analyzer
, Derwent World Patents Index
(DWPI), CompuMark
, and MarkMonitor
, to gather insights and analyze trends around patents, trademarks and domain registrations in the gaming industry.
Jeff Roy, President, IP Group, Clarivate, added, “The future of cloud gaming is tremendously exciting. Clarivate has the unique opportunity to help customers throughout the innovation lifecycle from idea creation to commercialization. With cloud gaming poised for huge growth over the next 12 months it’s an incredibly exciting time to be a gamer – not just for us here at Clarivate, but for all passionate and ambitious cloud gaming enthusiasts across the world.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate
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KingMidas Games and Notix.Games Forge Strategic Partnership to Accelerate Global Reach and Innovation in iGaming
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KingMidas Games, a leading iGaming provider, has announced a new strategic partnership with Notix.Games, a leading game aggregator and developer.
KingMidas Games is integrating its portfolio of creative and IP-driven titles into the Notix.Games platform, expanding its global presence and offering operators unique, engaging, and next-generation gaming experiences. This collaboration strengthens Notix.Games’ content portfolio and reinforces its commitment to delivering diverse, high-performing, and innovative content to its network of partners.
Sean Auret, Global Head at KingMidas Games, commented, “KingMidas Games is always focused on pushing the boundaries of creativity and player engagement. By joining forces with Notix.Games, we can bring our unique and IP-driven titles to a wider audience and deliver truly memorable gaming experiences. This partnership aligns with our mission to expand globally while ensuring operators and players access the very best in next-generation content.”
“At Notix.Games, we collaborate with partners who redefine gaming experiences through innovation and quality. KingMidas Games brings a unique creative approach and a strong commitment to delivering games that truly engage players worldwide,” said Ahikam Raviv, CCO at Notix.Games.
Together, KingMidas Games and Notix.Games are setting new standards in creativity and collaboration within the iGaming ecosystem. The partnership embodies a shared vision of empowering operators through innovation, compliance, and exceptional player engagement — driving the next phase of growth and evolution in the global iGaming industry.
The post KingMidas Games and Notix.Games Forge Strategic Partnership to Accelerate Global Reach and Innovation in iGaming appeared first on European Gaming Industry News.
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New developer promises to get player pulses racing with slots that blend creativity, features and data
There’s a new studio in town, and it’s a bold and bright one. Red Papaya is the flagship studio powered by Microgaming and blends creativity, features and data to craft edge-of-the-seat slot experiences that captivate players around the world.
The studio has been founded by an award-winning team with a proven track record in delivering top-performing, data-driven slots that have quickly risen to the top of the charts. When it comes to themes, features and markets, they’ve done it all.
Features will be an area of strong differentiation, with the studio incorporating formats such as Hold & Win, Cash Collect, Bonus Buy, Jackpot, Pot Link and Maxways into each of its titles.
The bar for production value will be set incredibly high, with cinematic visuals, superior sound design and compelling narratives, storylines and characters.
Red Papaya’s debut slot, Kong’s Jungle Tower, is set for launch in a matter of weeks, with players taken on an epic expedition where fortunes can be found hidden within a forgotten temple, hidden deep within the undergrowth.
New games will launch regularly with a strategic product roadmap aimed at meeting a wide range of player preferences. Red Papaya will also offer exclusive launch periods with custom branded game opportunities on the table, too.
Madelein Ozok, Head of Studio at Red Papaya, said: “We are so excited to finally break cover – Red Papaya has been built on many decades of industry experience, so we’re ready to hit the ground running. Of course, this would not be possible without the backing of Microgaming.
“Our product roadmap is incredibly strong with our first slot set to hit the market later this month. And make no mistake about it, our pipeline is packed with hits.
“Red Papaya is all about colourful disruption via cutting edge slots that combine creativity, features and data to deliver world-class experiences that hit the mark with players spin after spin. We are ready, but are you?
“In the meantime, make sure to learn more about Red Papaya on the newly-launched microgaming.io website”
The post Introducing Red Papaya – a studio powered by Microgaming appeared first on European Gaming Industry News.
Reading Time: 2 minutes
EveryMatrix has acquired UX specialist Goma Gaming to boost the Group’s front-end development firepower.
Specialising in delivering innovative front-end solutions for the betting industry, the Goma Gaming team bring 20 years consumer product design and digital UX experience.
The acquisition will instantly enhance EveryMatrix’s existing front-end capabilities with experience from both sports betting and casino projects that have included delivering bespoke solutions for tier-1 brands.
The Goma team will continue to operate as a standalone unit, side-by-side with the existing EveryMatrix front-end division.
Its capacity will be upscaled to provide additional bandwidth and capabilities to the Group’s sports and casino products with the objective of delivering superior customer experience and even more alternatives for EveryMatrix clients.
Goma Gaming’s UX player experience platform has delivered strong results for tier-1 operators, generating higher retention and longer engagement with an average 30% margin uplift, while adding enhanced functionality for next generation players.
Ebbe Groes, Group CEO & Co-founder EveryMatrix, said: “Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery.
“The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”
“I’d like to welcome Andrew and his team and look forward to having them with us to further accelerate our rapid business growth.”
Andrew Brown, CEO, Goma Gaming, said: “We’ve made great progress developing Goma in the last five years, but joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact.
“Thank you to everyone who has supported us along the way and enabled us to get us to this stage. We can’t wait for the next phase of our journey as part of EveryMatrix.”
The post EveryMatrix acquires Goma Gaming to boost front-end development firepower appeared first on European Gaming Industry News.
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