DATA.BET, the sportsbook solution supplier, has partnered with Odds Reactor to deliver comprehensive sports betting content. The provider has already completed integration, expanding its portfolio with extensive sports coverage while enhancing betting models and risk management systems through official data access.

Odds Reactor is a global B2B odds feed provider headquartered in Helsinki, Finland, serving betting operators across European markets. With the new partnership, the company now has access to 50+ sports disciplines, 50,000+ monthly events, and 1,000+ markets through DATA.BET’s wide sports portfolio. All content is backed by official data sources with down-to-1-second bet delay and 93% market uptime, ensuring reliable service for their end clients. The plug-and-play API integration into the existing ecosystem took just three months to implement with minimal technical resources.

DATA.BET’s sports coverage spans major leagues in football, basketball, and tennis, alongside niche competitions, providing the content diversity that modern operators demand. With the recent launch of Bet Builder functionality for football and hockey, Odds Reactor becomes one of the first partners to integrate this advanced feature, enabling their clients to offer combined bets including Player Props and other personalized selections.

“This partnership with Odds Reactor represents a successful deployment of our classic sports offering,” said Otto Bonning, Head of Sales at DATA.BET. “The solid technical foundation of our sports betting solution enabled rapid integration for Odds Reactor. This demonstrates how our modern infrastructure accelerates growth for both established players and emerging platforms in a market where speed-to-market determines competitive edge.”

“With future developments focusing on expanded sports coverage and enhanced tech capabilities, this partnership leverages both companies’ strengths to meet the demands of a dynamic and competitive betting market,” comments Samuel Ahonen, Operations Manager at Odds Reactor.

Sought-after software provider joins forces with up-and-coming UK betting site in a new deal that will see Elysium Studios titles added to the platform’s casino line-up

Having completed its much-anticipated entry into the regulated UK market last summer, in-demand software provider Swintt has announced it has now signed a new partnership agreement with Midnite.com that will further strengthen its presence in the country.

With a company motto of “betting done better,” Midnite.com is a recently-launched London-based operation that offers both sports betting and online casino to its customers – and the platform has wasted little time in building one of the most complete game line-ups in the market.

Already featuring slots, table games, live casino options, game shows and bingo, the company will now be able to expand this impressive portfolio with the addition of Swintt’s content – most notably the cutting-edge slots in the brand’s innovative Elysium Studios – Driven by Swintt range.

With these titles all combining elements of social, mobile and casino gaming to deliver a more engaging experience that’s ideally suited for the modern casino player, Elysium Studios games should tie in perfectly with Midnite.com’s promise to deliver the next generation of entertainment.

Offering standout titles such as the quirky, folk lore-inspired I Hate Fairytales and the brand-new release, Crystalium – which debuted the studio’s a never-before-seen Shifting Reels mechanic – these exciting additions will provide an even greater range of options for players at Midnite.com.

From Swintt’s perspective, meanwhile, aligning itself with one of the fastest-rising stars in UK casino gaming will certainly raise the profile of the brand in the region while also helping to ensure that its ever-growing catalogue of content can be enjoyed by new players throughout the market.

David Mann, Chief Executive Officer at Swintt, said: “With further expansion in the UK market being one of Swintt’s top priorities for 2025, we’re delighted to officially announce our new partnership with Midnite.com. Undoubtedly one of the region’s most exciting up-and-coming online betting sites, we believe our Elysium Studios – Driven by Swintt line-up truly aligns with the brand’s vision to provide next generation entertainment and we can’t wait to see how these games are received.”

Chelsea Pinho, Senior Casino Manager at Midnite.com, said: “At Midnite we’re dedicated to redefining the online casino experience for UK players. Partnering with Swintt allows us to bring even more innovative, mobile-friendly games to our community, starting with the highly anticipated Elysium Studios titles. We’re excited to see how our players respond to these next-gen slots and look forward to introducing more exclusive content in the months ahead.

MightyTips has joined forces with fast-growing online platform HeyBaji to increase user engagement, drive qualified traffic, and enhance visibility for both parties.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Partnering with HeyBaji reflects MightyTips’ ongoing commitment to connect players with trusted, high-quality gaming platforms. We’re excited to support their growth through our collaboration.”

HeyBaji offers high-quality sports betting and live casino action, featuring games such as Baccarat, Roulette, Andar Bahar, Fan Tan, Sic Bo, and Dragon Tiger, hosted by live dealers.

Under the management of VB Digital N.V., and regulated by the Curacao Gaming Commission, HeyBaji operates with the highest standards of integrity, data security, and responsible gaming. The platform is supported by a dedicated 24/7 customer service.

Masum, Marketing Executive at HeyBaji, said: “Working with MightyTips has been a rewarding experience for HeyBaji. Their team consistently demonstrates professionalism, transparency, and a deep understanding of affiliate marketing. They’ve helped amplify HeyBaji’s presence by driving quality traffic and delivering players who truly engage with our platform.

MightyTips doesn’t just promote, they partner with purpose. Their commitment to performance and long-term growth aligns perfectly with HeyBaji’s mission to deliver top-tier gaming experiences. We look forward to scaling new heights together.”

This cooperation will further strengthen HeyBaji’s brand visibility across key markets while also enhancing the MightyTips network with another reputable operator.