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EGBA Renew Commitment To Safer Online Gambling And Responsible Advertising As Coronavirus Restrictions Return

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EGBA Renew Commitment To Safer Online Gambling And Responsible Advertising As Coronavirus Restrictions Return
EGBA Renew Commitment To Safer Online Gambling And Responsible Advertising As Coronavirus Restrictions ReturnReading Time: 3 minutes

 

As many European countries face the return of more severe coronavirus-related (COVID-19) restrictions, online gambling associations have renewed their commitment to safer gambling and responsible advertising by outlining essential measures which gambling companies should rigorously apply to protect their customers.

The reintroduction of more severe restrictions could again lead to citizens spending prolonged periods at home and raise concerns that isolation could increase the risks of addictive behaviours, including those related to gambling. Gambling companies should therefore be vigilant to promote safer gambling and protect their customers, particularly those who are vulnerable, during these difficult times.

Despite concerns to the contrary, online gambling substantially declined in Europe during the lockdown between March and May, according to official government reporting.[1] The data published by gambling regulators revealed that, with the cancellation of major sports events, the majority of sport betting customers simply stopped betting altogether and did not significantly move to other forms of online gambling.

To strengthen and promote safer gambling in these challenging times, we urge all online gambling companies to ensure that their:

  • Advertising does not refer to the coronavirus, coronavirus-related public health statements and/or any other coronavirus-related developments.
  • Advertising does not portray gambling as a solution to boredom or social, personal or financial problems.
  • Advertising and websites contain clear and visible information about minimum age restrictions, national problem gambling helplines and self-exclusion registers where possible.
  • Websites contain robust and rigorously enforced identity verification measures to verify the identity of new customers and prevent minors from gambling.
  • Websites contain clearly sign-posted safer gambling tools – such as deposit limits, time outs and self-exclusion tools – which customers can use to manage their gambling activity.
  • Customers are closely monitored for problematic gambling behaviour and the companies step up direct safer gambling interventions with their customers when appropriate.
  • New customers are duly informed of safer gambling tools when they sign up.

These measures build on actions already being taken by our members as part of their safer gambling efforts and are reflective of the European Commission’s “Recommendation 2014/478/EU on consumer protection in online gambling” which outlines essential guidelines on safer gambling and responsible advertising of online gambling.

We urge online gambling companies to share this information with any affiliate marketing companies they work with and ensure their brands are not being promoted in an unethical and socially irresponsible way.

“The reintroduction of coronavirus restrictions poses significant challenges for Europe’s society. This guidance is intended to help fellow citizens and provides an opportunity for gambling companies to demonstrate their willingness to take responsibility during these challenging times. These are simple but essential measures which all gambling companies should adopt to protect their customers, step up their social responsibility efforts and ensure their advertising is conducted in an ethical and responsible way. We urge all online gambling companies to adhere to them.” – Maarten Haijer, Secretary General (EGBA).

 

This statement is supported by the following European online gambling associations

APAJO – Associação Portuguesa de Apostas e Jogos Online (Portugal); BAGO – Belgian Association of Gaming Operators (Belgium); BGC – Betting and Gaming Council (UK); BOS – Branschföreningen för Onlinespel (Sweden); DOCV – Deutscher Online Casinoverband (Germany); DOGA – Danish Online Gambling Association (Denmark); DSWV – Deutscher Sportwettenverband (Germany); EGBA – European Gaming and Betting Association (Belgium); IBIA – International Betting Integrity Association (Belgium); iGEN – iGaming European Network (Malta); Jdigital – Asociación Española de Juego Digital (Spain); LOGiCO – Lega Operatori di Gioco su Canale Online (Italy); NBO – Norsk Bransjeforening for Onlinespill (Norway); NOGA – the Netherlands Online Gambling Association (Netherlands); and OVWG – Österreichische Vereinigung für Wetten & Glücksspiel (Austria).

 

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Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EGBA Renew Commitment To Safer Online Gambling And Responsible Advertising As Coronavirus Restrictions Return

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO announces exclusive game launch with Hard Rock Bet

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Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.

Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.   

The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.  

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.” 

Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.” 

To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com 

 

The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.

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Stretch Network announces Black Friday Weekend Tournament

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Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.

Here’s how it works:

  • Players register for special phase tournaments at a reduced cost.
  • These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
  • After the phase tournament ends, players are automatically registered for the main event.
  • Players already in the target tournament will have their stacks combined for added excitement.

Raise with us to go all-in on player satisfaction.

The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.

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SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino

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SOFTSWISS has announced the integration of its Jackpot Aggregator, a cutting-edge player engagement solution, with RedStar Casino, a secure and reliable gaming platform. This partnership demonstrates the seamless integration capabilities of SOFTSWISS products with third-party casino platforms, further solidifying the versatility of the Jackpot Aggregator.

Previously, the SOFTSWISS Jackpot Aggregator team primarily worked with clients using the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator, delivering efficient and seamless engagement tools. The collaboration with RedStar Casino highlights the product’s ability to integrate effortlessly with external platforms, showcasing its adaptability beyond the SOFTSWISS ecosystem.

To support smooth onboarding, the SOFTSWISS team provides comprehensive API integration documentation and dedicated Technical Account Manager support, addressing any potential queries in real time.

Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shared: “The SOFTSWISS Jackpot Aggregator is constantly evolving. In addition to expanding engagement mechanics such as jackpots, drops, multi-prizes, and Prime Network Jackpot campaigns, we are also broadening our client base and market reach. Regardless of their casino platform, any client can integrate the SOFTSWISS Jackpot Aggregator and easily launch diverse engagement campaigns.”

RedStar Casino representatives added: “We appreciate the professionalism of the SOFTSWISS Jackpot Aggregator team and the simplicity of the product’s integration process. We have already launched a three-level progressive jackpot campaign and are thrilled to offer our players a diverse and engaging gaming experience.”

This successful integration marks a milestone in the SOFTSWISS Jackpot Aggregator’s mission to deliver innovative and adaptable engagement solutions, ensuring seamless functionality and exceptional value for operators and players alike.

Recently, the SOFTSWISS Jackpot Aggregator announced the improvement of its product by introducing a multi-prizes feature. This new functionality enables operators to split winnings among several players or groups, offering customisable distribution methods tailored to various engagement strategies.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino appeared first on European Gaming Industry News.

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