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EGBA Renew Commitment To Safer Online Gambling And Responsible Advertising As Coronavirus Restrictions Return
Reading Time: 3 minutes
As many European countries face the return of more severe coronavirus-related (COVID-19) restrictions, online gambling associations have renewed their commitment to safer gambling and responsible advertising by outlining essential measures which gambling companies should rigorously apply to protect their customers.
The reintroduction of more severe restrictions could again lead to citizens spending prolonged periods at home and raise concerns that isolation could increase the risks of addictive behaviours, including those related to gambling. Gambling companies should therefore be vigilant to promote safer gambling and protect their customers, particularly those who are vulnerable, during these difficult times.
Despite concerns to the contrary, online gambling substantially declined in Europe during the lockdown between March and May, according to official government reporting.[1] The data published by gambling regulators revealed that, with the cancellation of major sports events, the majority of sport betting customers simply stopped betting altogether and did not significantly move to other forms of online gambling.
To strengthen and promote safer gambling in these challenging times, we urge all online gambling companies to ensure that their:
- Advertising does not refer to the coronavirus, coronavirus-related public health statements and/or any other coronavirus-related developments.
- Advertising does not portray gambling as a solution to boredom or social, personal or financial problems.
- Advertising and websites contain clear and visible information about minimum age restrictions, national problem gambling helplines and self-exclusion registers where possible.
- Websites contain robust and rigorously enforced identity verification measures to verify the identity of new customers and prevent minors from gambling.
- Websites contain clearly sign-posted safer gambling tools – such as deposit limits, time outs and self-exclusion tools – which customers can use to manage their gambling activity.
- Customers are closely monitored for problematic gambling behaviour and the companies step up direct safer gambling interventions with their customers when appropriate.
- New customers are duly informed of safer gambling tools when they sign up.
These measures build on actions already being taken by our members as part of their safer gambling efforts and are reflective of the European Commission’s “Recommendation 2014/478/EU on consumer protection in online gambling” which outlines essential guidelines on safer gambling and responsible advertising of online gambling.
We urge online gambling companies to share this information with any affiliate marketing companies they work with and ensure their brands are not being promoted in an unethical and socially irresponsible way.
“The reintroduction of coronavirus restrictions poses significant challenges for Europe’s society. This guidance is intended to help fellow citizens and provides an opportunity for gambling companies to demonstrate their willingness to take responsibility during these challenging times. These are simple but essential measures which all gambling companies should adopt to protect their customers, step up their social responsibility efforts and ensure their advertising is conducted in an ethical and responsible way. We urge all online gambling companies to adhere to them.” – Maarten Haijer, Secretary General (EGBA).
This statement is supported by the following European online gambling associations
APAJO – Associação Portuguesa de Apostas e Jogos Online (Portugal); BAGO – Belgian Association of Gaming Operators (Belgium); BGC – Betting and Gaming Council (UK); BOS – Branschföreningen för Onlinespel (Sweden); DOCV – Deutscher Online Casinoverband (Germany); DOGA – Danish Online Gambling Association (Denmark); DSWV – Deutscher Sportwettenverband (Germany); EGBA – European Gaming and Betting Association (Belgium); IBIA – International Betting Integrity Association (Belgium); iGEN – iGaming European Network (Malta); Jdigital – Asociación Española de Juego Digital (Spain); LOGiCO – Lega Operatori di Gioco su Canale Online (Italy); NBO – Norsk Bransjeforening for Onlinespill (Norway); NOGA – the Netherlands Online Gambling Association (Netherlands); and OVWG – Österreichische Vereinigung für Wetten & Glücksspiel (Austria).
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EGBA Renew Commitment To Safer Online Gambling And Responsible Advertising As Coronavirus Restrictions Return
Reading Time: 2 minutes
Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
Reading Time: < 1 minute
London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
Atlaslive has been shortlisted for three categories at the European iGaming Awards 2026: Best Customer Service Award, Best Sportsbetting Innovation, and Best iGaming Platform Supplier.
The European iGaming Awards is held annually during ICE Barcelona and brings together companies shaping the future of sportsbook and casino technology. The 2026 ceremony will take place on 19 January 2026 in Barcelona, recognising providers whose work has gained strong industry attention during the year.
Atlaslive’s shortlisting reflects a year of steady product improvement, new sportsbook features, and strengthened service operations. The company has focused on creating tools that support operator growth while keeping platform setup flexible and transparent.
“The shortlist recognizes the work our people do every day. Most improvements never make it into headlines, but together they shape the experience our partners and their players have every day. Being named in three categories tells us that this everyday work matters.”
—Anastasiia Poltavets, CMO, Atlaslive
About the European iGaming Awards
Organized by Datateam Business Media, the European iGaming Awards highlight companies that bring reliable products, thoughtful features, and stable services to the sector. Finalists are selected by a panel of industry professionals, with winners announced during the awards ceremony held alongside ICE Barcelona.
About Atlaslive
Atlaslive is a global B2B iGaming platform provider offering sportsbook and casino technology built for high-load environments. The company focuses on product quality, platform stability, and open communication with operators worldwide.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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