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BetGames.TV smashes its record for SBC Awards with seven nominations

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BetGames.TV smashes its record for SBC Awards with seven nominations
BetGames.TV smashes its record for SBC Awards with seven nominationsReading Time: 2 minutes

 

Live dealer betting supplier proves itself a winning fixture

BetGames.TV, the leading live dealer betting games supplier, has claimed itself as one of the few industry suppliers to have netted seven nominations at the SBC Awards.

The annual SBC Awards, one of the most prestigious in the industry, recognises the companies that have demonstrated strong commercial success and business-changing innovations over the past year.

Outmatching its own record of five at 2019’s SBC Awards, as well winning in the ‘Rising Star in Casino Innovation’ award, the company has continued to prove itself to be one of the industry’s most in-demand suppliers following the cancellation of live sport.

Nominated for Leader of the year, Land-Based Betting & Gaming Product, Live Casino Supplier, Live Streaming Supplier, Multi-Channel Supplier, Innovation in Casino Entertainment and Innovation in Mobile, BetGames.TV’s pioneering work reflects its ability to offer a combination of low-spend and extended playing sessions for players, as well as far greater margins than its competitors.

Commenting on the seven SBC Award nominations, Richard Hogg, CCO at BetGames.TV said:

As the global lockdown began in March, we went into overdrive to make sure our retail-dependent partners in across Africa and LatAm were ready to weather the storm with a host of online products that could migrate their customers.

“Priority number one was to take our winning formula and make sure newly migrated players from sports and poker felt welcome. I’m delighted with the amazing work our global teams have put into making sure we’ve been able to be a true friend to our industry partners when they’ve needed it most.”

With more than 70 operator deals signed this year, including Betway, Amelco and SBTech, BetGames.TV’s 10-strong catalogue of unique, in-house games are now live online across 2,000 sites online, as well as 4,000 retail locations globally.

The company has established itself as one of the industry’s most regulated live dealer and betting games suppliers, with licences held across the UK, Malta, Latvia, Lithuania, Estonia, Bulgaria, South Africa and Colombia.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetGames.TV smashes its record for SBC Awards with seven nominations

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AI’s Transformative Role in Fan Engagement & Monetisation: 2025 Fan Engagement and Monetisation Survey

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Stats Perform, the global leader in sports data and AI technology, has published its 2025 Sports Fan Engagement, Content Monetisation & AI Trends Report, unveiling key insights from over 700 sports media executives about the evolving landscape of fan engagement and monetisation in 2025, and the associated role of AI.

The report reveals sports media organisations and sponsors are excited about the transformative potential of AI on helping grow fans and revenues. It also highlights investment trends in women’s sports, owned & operated digital properties, YouTube and Instagram Reels.

Key findings include:

  • Those who have already adopted AI are three times as likely to find it easier to commercialise their content than those who have not invested in the technology yet.
  • Outside of monetising content, others are poised to leverage AI-driven personalisation, automation, and storytelling in 2025.
  • 50% of sponsors are focusing on women’s sports, and opportunities remain for broadcasters and digital platforms to unlock its full potential.
  • Owned websites and apps are over twice as effective as social media for generating revenue, with YouTube and Instagram Reels the most valuable social channels

“This report underscores a defining moment for the sports industry,” said Steve Xeller, Chief Revenue Officer at Stats Perform. “Deeper fan connections, powered by AI, innovation and cross-departmental collaboration, will determine which organisations thrive in an increasingly fragmented environment where the demands on content, media and commercial teams are greater than ever before.”

The post AI’s Transformative Role in Fan Engagement & Monetisation: 2025 Fan Engagement and Monetisation Survey appeared first on European Gaming Industry News.

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GiG Powers Iconic British Brand, The Football Pools into a New Era of Online Opportunity

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Gaming Innovation Group (GiG Software Plc) has announced the official launch of The Football Pools’ upgraded online presence, powered by GiG’s premium cutting-edge X-Suite technology. This marks a significant step in the digital evolution of one of the UK’s most historic and beloved betting brands, as The Pools embraces the future of iGaming having migrated onto GiG’s state-of-the-art SportX sportsbook and CoreX iGaming platform.

This highly anticipated launch brings together over 100 years of The Football Pools’ heritage with the latest in sportsbook and iGaming innovation. The Pools’ online revamp reflects the brand’s commitment to providing a modern, user-friendly experience while maintaining its iconic reputation in UK betting history.

Powering the new era is GiG’s powerful iGaming Platform CoreX, and its SportX sportsbook, with advanced bet-builder capabilities, dynamic odds, and fully localised UK content, including horse racing powered by BetMakers. The new partnership, with advanced scalability, and the flexibility to drive sustained growth in Europe’ s largest regulated markets, will also leverage the integration of GiG’s cutting-edge AI-driven technologies, driving optimising engagement and personalisation focused on driving key acquisition and retention metrics.

At the heart of the migration is GiG’s end-to-end risk scoring system that integrates big data and third-party systems with its platform and Logic technologies. This tool allows for dynamically adjusted player interactions based on their risk levels, ensuring tailored marketing communications and stringent financial checks.

The launch represents a milestone moment in the UK market for GiG, as its revolutionary X-Suite enters the region, blending decades of iGaming expertise with The Football Pools’ rich history. With an estimated annual market value of £11 billion (€12.8 billion), the UK is a strategic focus for GiG’s expansion, building on its success in regulated markets across European and global regulated markets.

Richard Carter, Chief Executive Officer at GiG, commented: “Seeing The Football Pools, an absolutely iconic brand name in UK sports betting, live on our technology is a landmark moment for GiG’s strategic growth plans in the region. This launch underscores GiG’s commitment to delivering tailored solutions for ambitious brands in regulated markets, with 13 launched on GiG technology in 2024. We have dedicated a significant amount of resources into ensuring our solutions remain at the very apex of technological capabilities in our industry, we  look forward to seeing The Pools flourish as they embrace this new era of growth and engagement.”

James Arnold, Chief Executive Officer of The Football Pools, added: “This launch is a milestone for the online future of the The Football Pools. With GiG’s premium solutions, we’ve worked hard to create an exciting new environment that honours our heritage while delivering a best-in-class digital experience. This partnership has been key to enabling our ambitious vision for The Pools, that backs up our strategy for a sustainable, compliant growth trajectory for our brand.”

The post GiG Powers Iconic British Brand, The Football Pools into a New Era of Online Opportunity appeared first on European Gaming Industry News.

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Betway become Official Betting Partner of the Alpine Hexagon Cup

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Betway, a leading global online betting and gaming brand, has announced today a new agreement to become the Official Betting Partner of the current edition of the Alpine Hexagon Cup 2025.

The tournament will take place from January 29 to February 2 at the Madrid Arena, with a capacity for 12,000 people, and will be broadcast in Spain through the streaming platform DAZN and RTVE.

The competition, now in its second edition, will feature eight teams led by celebrities such as Eva Longoria, Andy Murray, the Rafa Nadal Academy, Robert Lewandowski, as well as this year’s new additions Sergio ‘Kun’ Agüero and Formula 1 driver Pierre Gasly. The tournament will also include players Arturo Coello and Agustin Tapia, the number one male pairing in the ranking, as well as Ariana Sánchez and Paula Josemaría, who also hold the top spot in the women’s ranking.

Maria Meseguer, General Manager of Betway Spain, commented: “We are very excited to announce our sponsorship of the Hexagon Cup and to add padel, the fastest growing sport in the world, to our sponsorship plan.”

“With padel increasing in popularity worldwide, especially in Spain, we are happy to be part of the continuous growth of this sport through our partnership with the Hexagon Cup.”

Astrid Thams, Commercial Managing Director of the Hexagon Cup, expressed: “We are undoubtedly very pleased to announce this sponsorship agreement with Betway. It is further evidence of the tournament’s growth. Padel is increasingly a valuable asset and, in this case, they are a reference in the sector. Hopefully, it will be a partnership that allows the event to continue developing at a great pace.”

Betway is a proud sponsor of numerous international sports events held in Spain, and has a prominent global sponsorship portfolio that extends to football, cricket, and tennis. It will continue to promote responsible gambling to ensure that all its customers bet in a fair, safe, and protected environment.

 

The post Betway become Official Betting Partner of the Alpine Hexagon Cup appeared first on European Gaming Industry News.

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