Provider’s fast betting contests and esports odds are now available to operators powered by cutting-edge data supplier’s platform

BETER, the award-winning provider of betting content and data, has signed a major distribution deal with FeedConstruct, the leading data-providing company for sporting events.

According to the deal, the data provider has integrated BETER’s esports and sports content alongside highly accurate Esports Odds Feed, into its Odds Aggregation Platform.

This integration provides its operator partners with direct and instant access to BETER’s premium product suite including its proprietary ESportsBattle tournaments which offer non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey. ESportsBattle is BETER’s flagship product in its esports offering, with players able to wager on more than 35,000 events per month with up to 50 markets per event with an average operator margin of 7.5%+.

The partnership also covers BETER’s sports content, featuring its world-renowned Setka Cup table tennis tournaments, and the BSKT Cup basketball league, which together host over 11,000 events monthly.

In total, bettors will be able to wager on more than 46,000 of BETER’s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds.

In addition, FeedConstruct has integrated BETER’s Esports Odds Feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.

The FeedConstruct’s Odds Aggregation Platform stands out with its simplicity and efficiency, offering a single access point to odds for operators worldwide. This eliminates the complexities of individual integrations, delivering seamless, and comprehensive coverage. With the addition of BETER’s content, FeedConstruct’s customers will now have access to an even wider choice of data, empowering them with a broader selection of odds.

Gal Ehrlich, CEO of BETER, said: “We built a reputation as an in-demand provider that offers the most engaging fast-paced content in the market via our ESportsBattle and Setka Cup tournaments, which is why tier-one companies such as FeedConstruct partner with us. 

“This collaboration will grant all existing FeedConstruct customers instant access to BETER’s fast-paced content without the need for any additional integrations.

“This partnership represents a significant milestone for us. By combining BETER’s cutting-edge content with FeedConstruct’s innovative platform, we provide our mutual clients with the ability to reduce the integration pain of backlogged pipelines with unparalleled and seamless access to a diverse and dynamic betting experience.”

Narek Harutyunyan, CEO at FeedConstruct, added: “It’s a great opportunity to enter into this partnership with BETER, a trusted esports and sports content provider. By leveraging FeedConstruct’s innovative Odds Aggregation Platform, BETER will be able to seamlessly distribute their esports and sports offerings to a wider global audience. This collaboration highlights our strength in delivering cutting-edge, scalable technology that empowers content providers and operators alike. We believe that this partnership will not only enhance BETER’s presence in the industry but also provide greater value to our clients by offering a more diverse and dynamic betting experience across markets worldwide.”

Innovative all-in-one online casino platform solutions provider strengthens senior line-up with the addition of former Swintt, Pariplay and Relax Gaming executive

Having launched earlier this month with ambitious plans to put together an all-star senior team, Elantil – the up-and-coming online casino platform solutions provider founded by iGaming veteran, Jonathan Gauci – has already gone some way to delivering on its promise with the news that Tereza Melicharkova will be joining the team as its Head of Marketing.

A respected figure within the industry, Melicharkova has enjoyed a career in iGaming that has seen her take on events management and marketing responsibilities for a number of famous providers including NetEnt, Pragmatic Play, Relax Gaming, Pariplay and – most recently – Swintt.

Of that roll call of household names, it’s undoubtedly Melicharkova’s three-and-a-half years as Head of Marketing at Swintt that holds the most resonance for her on a personal level, given she was there from the very beginning and helped the company grow from an exciting start-up into what is now one of the iGaming industry’s fastest-growing and most recognised software studios.

Unsurprisingly, Melicharkova’s numerous achievements have not gone unnoticed by the sector as a whole – she has previously been shortlisted for awards based on individual recognition and also serves as a judge for one of the industry’s most successful award shows – so the fact that she’s now joining Elantil will be considered a significant appointment for the fledgling company.

In her role as Head of Marketing for Elantil, Melicharkova will be responsible for building the company’s entire marketing strategy and identifying the best channels to ensure it gets the spotlight it deserves. As such, she’ll have a key part to play in establishing the Elantil brand during its first few months of operation and is already looking forward to the opportunities this will bring.

Tereza Melicharkova, Head of Marketing at Elantil, said: “Having met with the founder and CEO Jonathan Gauci and COO Nadiya Attard to discuss their vision for Elantil and what they hope to achieve going forward, I couldn’t be more excited to be joining a company with such huge potential heading into 2025.

“Elantil’s platform is a revolutionary solution for operators that tackles their common pain points while putting control back into their hands and I’m very much looking forward to using my experience to promote and grow the brand. Having previously worked at an exciting start-up and helped to take it to the very top of the industry, I’m very confident we can all do so again at Elantil!”

Nadiya Attard, Chief Commercial Officer at Elantil, said: “When I joined Elantil, our strategy was clear: assemble the right talent from within our industry to build an all-star team capable of giving our revolutionary all-in-one platform solution the support, direction and guidance it needed to thrive.

“Now just a few weeks into our journey, I’m very pleased to announce we’ve added another important piece of the puzzle with Tereza joining us as Head of Marketing. With her experience working at multiple iGaming brands and helping exciting start-ups like Swintt grow into market leaders, I’m sure she’ll prove an invaluable addition to the team as we continue to grow in 2025.”

Today, on 15 January, SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates the 7th anniversary of its affiliate marketing platform and highlights some key product milestones.

Launched in 2018, Affilka by SOFTSWISS has quickly become a leading affiliate management platform powering the iGaming industry. Celebrating its 7th anniversary, the product now supports over 440 brands, reflecting its growing influence. Notably, the number of iGaming operators using the platform increased by 37% over the past year.

Providing cutting-edge tools like the newly presented Geo-Distributed Redirect feature, the trusted Comprehensive Reporting, Flexible Commission Constructor, and Built-in Payment Processing, the platform ensures operators are aligned with relevant affiliate marketing trends, optimising affiliate program management and elevating operational efficiency.

User Experience Optimisation with Geo-Distributed Redirect Feature

This feature aligns with the increasing focus on user experience optimisation and minimising friction in user journeys. Rapid, seamless redirects fastened by 2.5 to 5 times maximise user engagement, reduce bounce rates, and improve conversions, reflecting the industry’s shift toward prioritising customer-centric design.

Simulated tests conducted in one region showed a reduction from 1.5 seconds to just 300–500 milliseconds – ranking among the fastest response rates in the industry. As a result, the feature has driven a 3.5% to 7% increase in users successfully reaching casino sites, leading to higher registrations and deposits. 

Comprehensive Reporting for Data-Driven Decision-Making

Affilka by SOFTSWISS offers comprehensive reports with near real-time statistics. This advanced analytics tool aligns with the growing reliance on complete actionable data. It provides a competitive edge, as both operators and affiliates can receive timely information to make informed decisions. The faster affiliates receive data on player activity, the quicker they can adjust their marketing strategies to attract higher-quality traffic.

Flexible Commission Constructor Empovers Customisation

Affiliates and operators are moving toward highly tailored commission structures to better align with performance metrics. The Flexible Commission Constructor provided by Affilka by SOFTSWISS reflects this demand, enabling the creation of CPA, RevShare, Hybrid, and other bespoke models to meet diverse business needs.

Built-in Payment Processing for Seamless Financial Operations

As the affiliate industry expands globally, ensuring timely, secure, and multi-currency payment solutions is critical. Built-in Payment Processing aligns with the trend of streamlining financial workflows, fostering trust, and improving affiliate retention through hassle-free payouts.

Affilka by SOFTSWISS integrates multiple payment systems, including Neteller, Skrill, Cryptoprocessing, and bank transfers, facilitating efficient and timely affiliate payouts directly from the platform’s back office. This seamless payment processing enhances operational efficiency and ensures affiliates receive their earnings promptly.

Sharing plans for 2025 Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights:  “We are going to enhance our platform with powerful features like Cohort Analysis, Traffic Report for affiliates, and improved Subaffiliate Module with new commission plans and reporting tools. The additional geo-specific payment methods for affiliate cashouts will strengthen the platform. We will also continue to focus on optimising traffic delivery, load balancing and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow.”

Cohort Analysis will provide deeper insights into player behaviour over time. Traffic Report for affiliates will ensure comprehensive data on user clicks by click country, user agent, device, operating system, and other vital criteria. 

The Affilka by SOFTSWISS team anticipates insightful discussions and potential collaboration at iGB Affiliate on 21–22 January in Barcelona. Partners and customers can book a meeting at stand  C10 via the link.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.