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Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First

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Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First
Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry FirstReading Time: 3 minutes

 

Anzu.io, the world-leading provider of in-game advertising solutions, today announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football Esports League. Under the new deal, Anzu’s platform will enable programmatically delivered, blended in-game ads to be shown during a live esports tournament.

This partnership is groundbreaking for the gaming industry; it represents the first time in history that advertisers will have the opportunity to run programmatic campaigns on PC during a live esports event. When choosing Anzu as its partner for this bold move, Danny Jugan, Axis Games’ President, said, “We are excited to partner with Anzu as our advertising supplier. They provide great content and have been a pleasure to work with.”

A few months ago, the two companies created their first partnership which saw Anzu, the only in-game advertising company to hold an ISO 27001 certificate and be a member of the Xbox Tools and Middleware Program, integrate its ad serving platform into Axis Football’s PC and console game content. The ads, which are displayed on in-game objects such as stadium banners, are designed to enhance gameplay by creating an environment that more closely represents the real world. In response to seeing the in-game ads, an Axis Football 2020 beta tester said, “The banner ads added to the stadiums significantly increase the level of immersion in the game.”

In preparation for the launch of the league, Axis Games has made significant improvements to the game over the past few months, including rebranding the teams, logos, and player uniforms. The tournament will be played by 36 pre-selected gamers from the US, Canada, and Mexico, each representing a team. Fans can watch two live matchups at 6:30 pm and 8 pm EST every Monday, Wednesday, and Friday and tune in to weekly preview and post-game shows streamed during the weekends. With Axis Games’ predominantly US fanbase, the tournament games won’t conflict with NFL game times but instead act as a fun, digital supplement to the football season.

With enhanced graphics, the Axis Football Esports League is sure to draw a dedicated audience when games are streamed live.

 

Games, complete with live commentary, will be streamed on both Twitch.tv and YouTube, giving advertisers a tremendous amount of exposure as fans from across the globe log on to watch each game. Advertisers will get access to essential metrics from the streaming platforms, including total views, geolocations, and concurrent viewership statistics. Additionally, Anzu’s platform provides advertisers with detailed campaign analytics and user data, plus precise ad viewability metrics through its ad verification solution, the first and only of its kind in the industry.

Advertisers will also benefit from Anzu’s hyper-location targeting, increasing advertisers’ ability to deliver highly relevant campaigns to specific esports venues and audiences. Furthermore, Anzu’s collaboration with Nielsen Connectivity gives advertisers insights about their campaign effectiveness. Boosting advertiser confidence even more, Anzu partners with Forensiq to include the first-ever fraud detection solution for in-game advertising.

“Anzu’s premium blended in-game ads represent a new chapter for the gaming and advertising industries. Axis Games is a company that is also interested in reinventing the gaming world through innovative monetization methods while still preserving, and improving, the gaming experience,” said Anzu CEO and Co-Founder, Itamar Benedy. “We are proud to partner with them in this revolutionary endeavor and bring the first programmatic ad campaigns to the esports world.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass

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Acer UK Levels Up the Game: Win a Brand-New NVIDIA GeForce RTX 50 Series Gaming Laptop and Unleash Hundreds of Titles with Included PC Game Pass!

Acer UK is thrilled to announce an electrifying competition giving gamers the chance to win a state-of-the-art Predator or Nitro laptop, powered by the brand-new NVIDIA GeForce RTX 50 Series GPUs! This grand giveaway celebrates the highly anticipated arrival of Acer’s latest gaming powerhouses and highlights the incredible value of PC Game Pass, now included with all new Nitro and Predator devices.

Enter the Competition Here: gleam.io/PQDpw/50-series-laptop-and-pc-game-pass-competition

The gaming landscape is constantly evolving, and Acer is at the forefront, delivering cutting-edge technology designed to immerse players in unparalleled virtual worlds. The new Predator Helios Neo 16 AI laptop, featuring the formidable NVIDIA GeForce RTX 50 Series GPUs, is now available at leading retailers including Amazon, Box, and Currys. For those seeking even more power, Acer’s official store is now stocking models with the groundbreaking RTX 5070 Ti and RTX 5080, offering next-generation performance and AI capabilities for the most demanding games and creative tasks.

But the excitement doesn’t stop there. Every new Nitro and Predator device now comes with PC Game Pass included, ensuring that gamers have immediate access to a vast library of hundreds of high-quality titles from the moment they unbox their new machine. No more waiting, no more separate purchases – just plug in and play!

To amplify the buzz, this competition will be supported by renowned gaming influencers Two Angry Gamers and Frankie Ward. Their extensive reach and passionate communities will help spread the word, giving more gamers the chance to win and experience Acer’s cutting-edge hardware paired with an incredible game library.

“We are incredibly excited to bring the power of the NVIDIA GeForce RTX 50 Series to our Predator and Nitro laptop lines,” says Mike Newson, Gaming Notebook Business Manager at Acer UK. “These new machines, especially the Predator Helios 18 AI and the Predator Triton 14 AI, represent a significant leap in gaming performance and AI integration. By bundling PC Game Pass and collaborating with beloved gaming personalities like Two Angry Gamers and Frankie Ward, we’re not just offering powerful hardware; we’re providing an instant gateway to an endless world of gaming entertainment and ensuring our message reaches the heart of the gaming community. It’s about delivering the complete, immersive experience our users deserve.”

PC Game Pass: Your Ultimate Gaming Library Just Got Bigger!

Microsoft’s PC Game Pass continues to grow, offering an incredible selection of games for every taste. Recent exciting additions that gamers can dive into include:

  • FBC: Firebreak – A cooperative first-person shooter available day one on Game Pass!
  • Rematch – A thrilling third-person, team-based football game.
  • Warcraft I: Remastered, Warcraft II: Remastered, and Warcraft III: Reforged – Relive the epic beginnings of the legendary Warcraft universe.
  • Call of Duty: WWII – Experience intense historical combat.
  • Looking ahead, July brings even more to the service with Little Nightmares II and Rise of the Tomb Raider returning to the library.

 

With new titles added regularly, PC Game Pass ensures there’s always something fresh and exciting to explore on your new Acer gaming laptop.

Don’t miss your chance to win the ultimate gaming upgrade! Enter the competition today and prepare to experience gaming like never before with Acer’s new NVIDIA GeForce RTX 50 Series laptops and PC Game Pass.

Availability: The new Predator Helios Neo 16 AI laptop with NVIDIA GeForce RTX 50 Series is available now at Amazon, Box, and Currys. Models featuring the RTX 5070 Ti and RTX 5080 are available directly from the Acer Store.

Social Media: #Acer #Predator #Nitro #RTX50Series #PCGamePass #GamingLaptop #Competition #Giveaway #TwoAngryGamers #FrankieWard

 

The post Game On! Win Acer’s New RTX 50 Series Laptop + PC Game Pass appeared first on European Gaming Industry News.

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iGB L!VE confirm London iGaming Week program

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Clarion Gaming has announced details of London iGaming Week,  a program of immersive curated events, seminars and parties centred around iGB L!VE and taking place at iconic London venues.

Confirming the programme, Naomi Barton, Global Portfolio Director responsible for iGB L!VE said: “London iGaming Week is an amazing opportunity for the global iGaming industry to come together for a week of connection, innovation, and celebration.

“Running 1 July – 4 July it features social events such as the iGB Affiliate Awards, the EGR B2B Awards, Welcome Drinks in Canary Wharf, and the Legends by Fire and ICE celebration.

“It also includes unique opportunities to network and learn at the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming, the inaugural conference for senior technology professionals sponsored by Pretty Technical on Tuesday 1 July.

She added: “An initiative that we are extremely excited about is our deeper partnership with LatAm Media Group which will see us stage the first ever London LMG Futbol Experience. Taking place on Friday 4th July, the live-streamed 6-a-side football tournament will be played on a state-of-the-art 5G pitch with games officiated by fully qualified referees.

“Delivering a mixture of competition and camaraderie it’s a fantastic milestone which will build on iGB L!VE’s reputation for running the most popular business, networking and social iGaming events of the year.”

London iGaming Week represents a high profile addition to what will be the biggest edition of iGB L!VE  on record. The first show to take place in London following its relocation from Amsterdam it will provide attendees with access to over 22,000sqm of product innovation and inspiration.

Connecting igaming operators, affiliates, tech vendors and game providers,  iGB L!VE will welcome a projected 15,000 iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.

For more information and to register for iGB L!VE, 2 – 3 JULY 2025, ExCeL London: igblive.com

 

The post iGB L!VE confirm London iGaming Week program appeared first on European Gaming Industry News.

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Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

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Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen,  dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name Club Nick Province
Jessica Eleez Greeff (Capt.) ZAG Academy heartjess KwaZulu Natal
Avonique van Rooyen ZAG Academy avo Gauteng
Kiera McCallum ZAG Academy queen KwaZulu Natal
Megan van der Westhuizen ZAG Academy m3gz Gauteng
Kalee Ludick ZAG Academy creative Gauteng

The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.

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