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Admix Extends Series A Round to Raise Further $1.5 Million from Leading Gaming Investors

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Admix Extends Series A Round to Raise Further $1.5 Million from Leading Gaming Investors
Admix Extends Series A Round to Raise Further $1.5 Million from Leading Gaming InvestorsReading Time: < 1 minute

 

Pires Investments plc has provided an update on its investment in Sure Valley Ventures (SVV) in relation to Admix, a company within the SVV portfolio, which has developed a programmatic monetisation platform for gaming and other entertainment developers.

Two years after its initial seed funding, London-based start up Admix has extended the Series A funding round announced in June 2020, raising a further $1.5 million from strategic gaming investors, bringing the total round to $8.5 million.

Marcus Segal, former COO of Zynga Studios and Nigel Morris, former CEO of Dentsu Aegis, joined the round, alongside a number of unnamed executives working in the gaming and advertising industries in which Admix operates.

Pires has a circa 13% interest in SVV. SVV is a venture capital fund focused on investing in the software technology sector with a specific focus on artificial intelligence, the internet of things and immersive technologies.

“Only two years after its initial seed funding, this extension of the funding round announced earlier this summer demonstrates the excitement surrounding Admix’s platform for gaming and entertainment developers at the moment. In-play advertising, a substantial and developed market, has seen considerable growth as a result of the COVID-19 pandemic and we expect this trend to continue in the coming years,” Peter Redmond, Chairman of Pires, said.

“We believe that Admix’s novel approach to game advertising at scale positions the company perfectly to benefit from the increased demand in this market. The additional funding and the inclusion of notable industry figures participating in this extended fundraise will no doubt allow Admix to continue its rapid growth path and, as such, we look forward to updating the market with Admix’s progress in due course,” Peter Redmond added.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Admix Extends Series A Round to Raise Further .5 Million from Leading Gaming Investors

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spin the Joy with Santa’s Reels – Playzia’s Festive Online Slot Game!

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Just in time for the holiday season, Playzia is thrilled to announce the launch of Santa’s Reels, a vibrant and festive online classic slot game that’s guaranteed to spread cheer and big wins! With a 5×3 grid layout and 25 fixed paylines, this medium-low volatility game combines stunning Christmas-themed graphics, exciting features, and the chance to hit one of four jackpot prizes.

In Santa’s Reels, Santa himself acts as the Wild symbol, which can substitute for any regular symbol to create winning combinations. Playzia’s latest online slot features the exciting Jackpot Hold and Win round, unlocked by collecting 50 Bonus symbols across multiple sessions. Once activated, only Jackpot symbols appear on the reels, and the feature continues until 3 or more identical Jackpot symbols are collected, leading to one of the game’s big payouts.

Additionally, players can enjoy stacked wilds in the Free Spins round, triggered by landing 3 or more Scatter symbols, awarding 10 Free Spins with the possibility of unlimited re-triggers. The Buy Bonus feature allows players to instantly access either the Free Spins or Jackpot Hold and Win rounds by paying 20x or 40x their bet, respectively. Santa’s Reels has a medium low volatility, with a default 96% RTP, and 3 other variables to choose from.

Vlad Modorcea, CPO at Playzia, stated: “We’re thrilled to introduce Santa’s Reels, our latest holiday-themed slot that brings the joy of Christmas to life! This game offers an exciting new feature where players can collect festive gifts over multiple sessions, building anticipation for the ultimate reward—the bonus Hold and Win Jackpot Round. It’s our way of making the holiday spirit last a little longer, with game mechanics that players Love to Play!”

Playzia is currently boasting a thrilling lineup of games, including exciting titles like Billionaire Wolf, Sweet Candy Fortune, and The Great Fishing Adventure. In 2025, Playzia will unveil a roadmap featuring 3 new games per month, ensuring a constant flow of fresh content. Players can also look forward to exciting surprises, including intriguing branded content, further enhancing the gaming experience and keeping things fresh and dynamic for those who Love to Play!

The post Spin the Joy with Santa’s Reels – Playzia’s Festive Online Slot Game! appeared first on European Gaming Industry News.

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BGC RESPONSE TO DCMS MANDATORY LEVY AND ONLINE SLOTS STAKE LIMITS ANNOUNCEMENT

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Betting and Gaming Council, CEO Grainne Hurst, said: “The BGC supported plans outlined in the White Paper published last year to reform stake limits and introduce a mandatory levy to fund Research, Prevention and treatment.

“BGC members voluntarily contributed over £170m over the last four years to tackle problem gambling and gambling related harm, including £50m this year alone, funding an independent network of charities currently caring for 85 per cent of all problem gamblers receiving treatment in Britain.

“Ministers must not lose sight of the fact that the vast majority of the 22.5m people who enjoy a bet each month, on the lottery, in bookmakers, casinos, bingo halls and online, do so safely, while the most recent NHS Health Survey for England estimated that just 0.4 per cent of the adult population are problem gamblers.

“The tone of this announcement suggests Government is at risk of losing perspective of these facts, while simply dancing to the tune of anti-gambling prohibitionists, which serves no one.”

The post BGC RESPONSE TO DCMS MANDATORY LEVY AND ONLINE SLOTS STAKE LIMITS ANNOUNCEMENT appeared first on European Gaming Industry News.

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Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal

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Playtech announced the extension of its exclusive partnership with Bar One, which will see Playtech become the new provider for the Bar One digital sportsbook across the UK and Ireland. This partnership will also introduce Playtech’s world-leading full casino and live casino suite.

The new four-year deal builds on the successful partnership between the two companies which sees Playtech’s retail sports product across the entire Bar One retail estate, a longstanding relationship that dates back more than 10 years.

As part of the new agreement, Playtech will remain the exclusive provider of self-service betting terminals for Bar One. This will support Bar One’s impressive recent growth fuelled by upgrading their entire estate in Ireland. As leaders in this field, Playtech will continue to provide market-leading sports betting software to meet the increasing demand for a digital betting experience from customers in retail betting shops.

Yori Arami, VP Sports Commercial at Playtech“Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies. We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”

Barney O’Hare, CEO of Bar One“We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best Digital Sportsbook and Casino product to our customers and look forward to the success this partnership will undoubtedly bring.”

The post Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal appeared first on European Gaming Industry News.

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