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Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

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Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
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Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.

The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.

“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.

Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay, alongside its current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.

The partnership is commencing on October 1st and will be rolled out in the region during Q4.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Playtime with Sumo Baby: PopOK Gaming’s Adorable New Slot Unveiled!

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PopOK Gaming is thrilled to announce the launch of Sumo Baby, a charming new 3×3 slot game that brings a playful twist to the world of traditional sumo. This delightful slot combines the cuteness of a baby sumo wrestler with exciting features to deliver a rewarding experience for players who enjoy Asian-inspired themes and high winning potential.

Sumo Baby is set on a straightforward 3×3 layout with 5 paylines, making it accessible for both casual players and slot enthusiasts. What makes this game truly unique is the Multiplier Reel beneath the main reels, offering random win multipliers of x2, x5, or x10 on any spin to amplify winnings.

When the Free Spins Feature is activated, players are rewarded with 8 Free Spins, and the excitement doesn’t stop there! During Free Spins, Sumo Baby boosts every spin with additional multipliers, creating a dynamic experience where every spin has the potential for bigger rewards.

To make the game even more appealing, Sumo Baby introduces the Sure Win Bet option, allowing players to secure a guaranteed payout on each spin (excluding Free Spins). With a maximum win potential of 2,500x the bet, this game promises both charm and substantial rewards.

Key Features of Sumo Baby:

  • 3×3 Layout with 5 Paylines: Simple and visually captivating.
  • Multiplier Reel: Random win multipliers (x2, x5, x10) on any spin.
  • Free Spins Feature: 8 Free Spins with additional multipliers for greater win potential.
  • Sure Win Bet: Guarantee a win on every spin for those seeking added security.
  • Max Win: Up to 2,500x the original bet.

Dive into the ring with Sumo Baby and experience a world of charm, excitement, and rewarding gameplay. Available now on PopOK Gaming platforms!

The post Playtime with Sumo Baby: PopOK Gaming’s Adorable New Slot Unveiled! appeared first on European Gaming Industry News.

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Evoplay launches one of the first-ever tap titles with Tap Craze

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Evoplay, the award-winning game development studio, debuts in the tap game vertical with Tap Craze, marking a significant expansion of its portfolio with innovative interactive content for operators.

Designed to offer an engaging and dynamic gameplay experience, Tap Craze introduces players to Capybara Joe, the title’s central character, alongside a suite of features aimed at maximising retention and engagement.

Operators can leverage the unique Happiness Scale mechanic, encouraging players to maintain Joe’s glee to unlock the Wheel of Fortune, offering multipliers of up to 500x.

Tap Craze includes three fixed jackpots, Minor, Major, and Grand, offering significant rewards. It also offers customisable components, including a Costume Gallery for personalisation and a competitive Top 15 Leaderboard to foster engagement.

With a live Information Ticker showcasing the latest wins, Tap Craze is designed to create a sense of community and excitement among audiences.

The introduction of the title with new engaging mechanics highlights Evoplay’s commitment to innovation and reinforces its position as a leading supplier in the iGaming industry.

Ivan Kravchuk, CEO at Evoplay, said: “Tap Craze represents a significant step forward for Evoplay as we continue to diversify our portfolio with cutting-edge interactive content.

“By introducing innovative mechanics and highly interactive features, this game provides operators with a product that both entertains and drives strong retention and performance. We’re excited to offer a unique addition to our portfolio that aligns with our partners’ needs and demands in competitive markets.”

The post Evoplay launches one of the first-ever tap titles with Tap Craze appeared first on European Gaming Industry News.

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Stakelogic Seals the Deal with Light & Wonder Integration

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Industry-leading slot and live casino content provider signs a new deal with Light & Wonder, ensuring expanded distribution across key European and US markets

Stakelogic, the in-demand iGaming content provider, has put pen to paper on a deal with industry leading aggregator Light & Wonder that will see its slot and live casino content integrated into Light & Wonder’s content marketplace.

This direct integration will see Stakelogic’s game-changing content offered to leading operators in key regulated markets in Europe and the US. The integration includes hot releases like DRAGON’S DAWN, MANIMALS, AND TIKI TIKI HOLD ‘N’ WIN all making their way to the content marketplace.

In addition, Stakelogic’s range of classic online slots will also be included in the deal. This portfolio combines the nostalgia of old-school fruit machines with the innovation of modern-day slots, providing one of the best classic slot experiences on the market.

Furthermore, Stakelogic’s cutting-edge live casino content will also be available. Speed Baccarat, and the Super Wheel side-bet, the industries’ first game which gives the opportunity to players to progress from slot games to the live casino bonus rounds, are just some of the live casino games being integrated onto Light & Wonder’s content marketplace.

Light & Wonder’s leading online content marketplacehosts over 4,500 games from some of the world’s leading content game studios and its own in-house developed games. Its integration platform is one of the best in the industry, with the company working alongside some of Europe’s and America’s leading online operators.

Neil Tanti, Head of Sales at Stakelogic, said: “Light & Wonder is a market-leading aggregation platform that can provide us unparalleled access to some of our most important strategic markets. Its reputation among providers speaks for itself and we are excited about the opportunities this new agreement presents.”

James Bustin, Business Development Manager, at Light & Wonder, said: “At Light & Wonder, we aim to provide our customers with the most innovative and exciting games available, and to achieve this, we have to work with the best of the best. Stakelogic is firmly established as one of the hottest content providers in the world, and we are proud to add them to our ever-growing content marketplace.”

The post Stakelogic Seals the Deal with Light & Wonder Integration appeared first on European Gaming Industry News.

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