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Major European Gambling Brands Cut Advertising on IPR-infringing Sites
A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.
The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.
As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.
The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.
“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.
“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Major European Gambling Brands Cut Advertising on IPR-infringing Sites
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Spin the Joy with Santa’s Reels – Playzia’s Festive Online Slot Game!
Just in time for the holiday season, Playzia is thrilled to announce the launch of Santa’s Reels, a vibrant and festive online classic slot game that’s guaranteed to spread cheer and big wins! With a 5×3 grid layout and 25 fixed paylines, this medium-low volatility game combines stunning Christmas-themed graphics, exciting features, and the chance to hit one of four jackpot prizes.
In Santa’s Reels, Santa himself acts as the Wild symbol, which can substitute for any regular symbol to create winning combinations. Playzia’s latest online slot features the exciting Jackpot Hold and Win round, unlocked by collecting 50 Bonus symbols across multiple sessions. Once activated, only Jackpot symbols appear on the reels, and the feature continues until 3 or more identical Jackpot symbols are collected, leading to one of the game’s big payouts.
Additionally, players can enjoy stacked wilds in the Free Spins round, triggered by landing 3 or more Scatter symbols, awarding 10 Free Spins with the possibility of unlimited re-triggers. The Buy Bonus feature allows players to instantly access either the Free Spins or Jackpot Hold and Win rounds by paying 20x or 40x their bet, respectively. Santa’s Reels has a medium low volatility, with a default 96% RTP, and 3 other variables to choose from.
Vlad Modorcea, CPO at Playzia, stated: “We’re thrilled to introduce Santa’s Reels, our latest holiday-themed slot that brings the joy of Christmas to life! This game offers an exciting new feature where players can collect festive gifts over multiple sessions, building anticipation for the ultimate reward—the bonus Hold and Win Jackpot Round. It’s our way of making the holiday spirit last a little longer, with game mechanics that players Love to Play!”
Playzia is currently boasting a thrilling lineup of games, including exciting titles like Billionaire Wolf, Sweet Candy Fortune, and The Great Fishing Adventure. In 2025, Playzia will unveil a roadmap featuring 3 new games per month, ensuring a constant flow of fresh content. Players can also look forward to exciting surprises, including intriguing branded content, further enhancing the gaming experience and keeping things fresh and dynamic for those who Love to Play!
The post Spin the Joy with Santa’s Reels – Playzia’s Festive Online Slot Game! appeared first on European Gaming Industry News.
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BGC RESPONSE TO DCMS MANDATORY LEVY AND ONLINE SLOTS STAKE LIMITS ANNOUNCEMENT
Betting and Gaming Council, CEO Grainne Hurst, said: “The BGC supported plans outlined in the White Paper published last year to reform stake limits and introduce a mandatory levy to fund Research, Prevention and treatment.
“BGC members voluntarily contributed over £170m over the last four years to tackle problem gambling and gambling related harm, including £50m this year alone, funding an independent network of charities currently caring for 85 per cent of all problem gamblers receiving treatment in Britain.
“Ministers must not lose sight of the fact that the vast majority of the 22.5m people who enjoy a bet each month, on the lottery, in bookmakers, casinos, bingo halls and online, do so safely, while the most recent NHS Health Survey for England estimated that just 0.4 per cent of the adult population are problem gamblers.
“The tone of this announcement suggests Government is at risk of losing perspective of these facts, while simply dancing to the tune of anti-gambling prohibitionists, which serves no one.”
The post BGC RESPONSE TO DCMS MANDATORY LEVY AND ONLINE SLOTS STAKE LIMITS ANNOUNCEMENT appeared first on European Gaming Industry News.
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Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal
Playtech announced the extension of its exclusive partnership with Bar One, which will see Playtech become the new provider for the Bar One digital sportsbook across the UK and Ireland. This partnership will also introduce Playtech’s world-leading full casino and live casino suite.
The new four-year deal builds on the successful partnership between the two companies which sees Playtech’s retail sports product across the entire Bar One retail estate, a longstanding relationship that dates back more than 10 years.
As part of the new agreement, Playtech will remain the exclusive provider of self-service betting terminals for Bar One. This will support Bar One’s impressive recent growth fuelled by upgrading their entire estate in Ireland. As leaders in this field, Playtech will continue to provide market-leading sports betting software to meet the increasing demand for a digital betting experience from customers in retail betting shops.
Yori Arami, VP Sports Commercial at Playtech: “Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies. We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”
Barney O’Hare, CEO of Bar One: “We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best Digital Sportsbook and Casino product to our customers and look forward to the success this partnership will undoubtedly bring.”
The post Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal appeared first on European Gaming Industry News.
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