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Fnatic Announces the Appointment of New Chairman, Lucien Boyer

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Continues Role as Pace-Setter for Global Esports Performance with The Addition of Top Talent from the Sports and Entertainment Industries
Fnatic, leading London-based esports organisation, today announced the appointment of its new Chairman, Lucien Boyer, who brings decades of success and experience from the sports and entertainment industry. Additionally, the brand has brought on two new hires to support the continued growth of its talent and partnerships division: Soraya Sobh, Head of Talent Management and George Mead, Interim Partnerships Director. These impressive additions bolster the growing Fnatic leadership team to secure its leadership position in the world of esports.
“At Fnatic, we are always on the search for top talent across industries, and we are excited to welcome Lucien to leverage his deep expertise and network within the media and sports landscape,” said Sam Mathews, Founder and CEO of Fnatic. “As a leader in esports performance, we are constantly working towards a more diverse and inclusive future, and we pride ourselves on being an equal opportunity employer as we continue to grow our business in 2020 and beyond. The team looks forward to working closely with both Soraya and George to ensure Fnatic continues to be at the top.”
As the Chairman, Lucien will help support the company’s next phase of growth, advance and develop the brand internationally and continue driving relationships with key stakeholders in the media and entertainment landscape. He is recognised as one of the leading experts in sports and entertainment marketing and is an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment. Lucien is co-founder of Inspiring Sport Capital and Chairman of Global Sports Week, an annual international sports event that connects diverse leaders to shake, shape and share the future of the sport economy. Prior to that, Lucien was the Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group and the Global President and CEO of Havas Sports and Entertainment. Lucien will succeed Nick Fry non-executive Chairman, who will remain as an advisor to Fnatic.
“I am humbled to join a highly successful organisation led by such a visionary founder and CEO,” says Lucien Boyer. “There is no doubt that esports represents the most promising new frontier for sports, bringing it closer to the entertainment world. I believe that my unique mix of experience and leadership in brand, sport, media and the entertainment business will help guide Fnatic through the next stage of its success story.”
Lucien’s appointment builds on other reinforcements Fnatic has made to its leadership and management teams this year, particularly in the talent and partnership verticals. Soraya joins Fnatic to continue building out the internal talent management function. Previously, she ran her own artist management agency where she worked with well-known creators such as Above & Beyond and Benny Benassi. This experience, coincided with her entrepreneurial spirit, provides the perfect blend to ensure Fnatic remains the destination of choice for all the best pro-gaming, creator and influencer talent in esports. Soraya is also a recent winner of the Women of the Future (Media) award sponsored by Aviva, and is a previous Music Week 30 Under 30 rising star.
George joins Fnatic following an extensive career with Beko, leading global brand management and partnerships where he spearheaded the Beko #EatLikeAPro campaign with FC Barcelona and UNICEF, which received a series of international industry awards. As Fnatic continues to secure notable, global brand partnerships, George’s prior experience of working with iconic brands and major sports teams brings a strong, knowledgeable perspective to the organisation. With the increased interest of non-endemic brands looking to partner with esports or gaming organisations, George offers an experienced outlook to the table.
“In a young industry and community such as gaming, there are many opportunities to differentiate,” continued Mathews. “At Fnatic, we’re utilising our talent to continue creating a competitive advantage among the biggest brand holders in esports, music and entertainment. Each new hire supports our brand’s larger mission of seeking out, leveling up and amplifying performance-led creators, players and brands for the years to come.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fnatic Announces the Appointment of New Chairman, Lucien Boyer
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CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot
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CryptoSlots.com, a leading crypto-only online casino launches its festive holiday promotion, “The 24 Spins of Christmas.” This unique bonus advent calendar is designed to spread cheer throughout December, offering players a new gift every week and a fresh chance to win every day until December 24th.
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The post CryptoSlots Unveils “The 24 Spins of Christmas” – A Digital Advent Calendar Packed with Daily Bonuses and Chances to Win $1M Jackpot appeared first on European Gaming Industry News.
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SPOTLIGHT SPORTS GROUP RELEASES WORLD CUP 2026 BETTING OUTLOOK AS INDUSTRY PREPARES FOR SURGE IN FIRST TIME BETTORS
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New research reveals high intent to bet, major entry of first time bettors and rising demand for personalised, trusted content ahead of the biggest World Cup in history.
Spotlight has released its World Cup 2026 Betting Outlook, presenting new insights into how fans will watch, bet and engage across the expanded 48 team, 39 day tournament.
Key findings show major shifts in fan betting behaviour:
- 66% of planned bettors will be betting on the World Cup for the first time
- In the US this rises sharply to 90%, signalling significant entry of new bettors into the market
- 70% plan to place a bet, but only 7% feel confident doing so
- 44% say late night and early morning kick off times, particularly for UK fans, will push them toward more pre match betting
- 96% want personalised betting content tailored to their interests
- Social media is the least trusted source of betting insight
The research also highlights strong enthusiasm for the expanded tournament format itself, with 93% feeling positive about the 48 team structure and 86% planning to stay engaged throughout the full 39 day schedule.
Mark Langdon, Group Sports Director at Spotlight Sports Group, said: “The data shows that the 2026 World Cup will bring a huge wave of new and inexperienced bettors into the market. Operators that deliver simple onboarding, strong pre-match insight and personalised content will be best positioned to capture and engage this audience.”
The findings will be discussed in detail during Spotlight Sports Group’s SBC webinar Engaging Audiences During the 2026 World Cup on Thursday 4 December at 2pm GMT.
About the research
The survey gathered responses from 600 sports fans across the UK, US and LATAM.
The post SPOTLIGHT SPORTS GROUP RELEASES WORLD CUP 2026 BETTING OUTLOOK AS INDUSTRY PREPARES FOR SURGE IN FIRST TIME BETTORS appeared first on European Gaming Industry News.
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Playson debuts dynamic new feature in Tornado Power: Hold and Win
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Tornado Feature and dynamic Thunder Bonus Feature enrich both Main Game and Bonus play
Playson, the accomplished digital entertainment supplier, has unleashed a whirlwind of excitement with Tornado Power: Hold and Win, introducing a new Tornado Feature and enhanced payouts.
The 3×4, 10 payline slot features immersive visuals with old-school charm, as the untamed gameplay is further enhanced by a new Tornado Feature, which can be randomly triggered whenever a Thunder Bonus Symbol lands during the Main Game or Bonus Game.
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When both a Bonus Symbol and Thunder Bonus Symbol lands on the reels, the Thunder Bonus Feature comes into action. The feature collects the values of all Bonus Symbols in play, including four in-game Jackpot Symbols, before adding them to the winnings for the spin in the Main Game or Total Win in the Bonus Game.
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Additional entry to the Bonus Game is also boosted by the Pile of Gold Feature. Any Bonus Symbols that land on the reels during the main game can randomly trigger the feature, which sees Bonus and Thunder Bonus Symbols added to the grid in quantity enough to activate the Bonus Game.
This latest release demonstrates Playson’s ability for developing unique mechanics that enhance player engagement based on data-driven insights.
Anton Ivannikov, CPO at Playson, said: “Tornado Power: Hold and Win showcases our commitment to elevating the Hold and Win experience with engagement-boosting mechanics that genuinely move the needle. The new Tornado Feature introduces a fresh layer of dynamism to gameplay, giving players more ways to interact with bonus elements and enjoy heightened win potential.
“It’s a strong reflection of our data-led approach to development, and we’re confident it will resonate across a variety of markets.”
The post Playson debuts dynamic new feature in Tornado Power: Hold and Win appeared first on European Gaming Industry News.
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