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Freebets.com Partners with former Eight-Time Champion Jockey Peter Scudamore MBE on New Series of Initiatives
Revered former UK jockey Peter Scudamore will partner with Freebets to deliver valuable, engaging horse racing content to sports fans
Freebets.com, a leading UK sports betting comparison site, owned and operated by XLMedia announced a new series of initiatives with the former eight-time Champion Jockey Peter Scudamore. Scudamore will be providing valuable insights across the horse racing season and will contribute to enhancing the content on Freebets’ site.
Scudamore set several racing records throughout his career and turned to training immediately after retirement. In his role as Freebets’ racing ambassador spokesperson, Scudamore will take part in a series of informative podcasts, videos, and social media events that will support Freebets’ social media expansion and growing range of content to inform and guide bettors. Freebets’ consumers will also receive the opportunity for exclusive access to Scudamore’s yards and training facilities.
“I am thrilled that we will continue to work with an expert and thought leader as successful and insightful as Peter,” said Stuart Simms, XLMedia PLC Group CEO. “Peter’s ideas surrounding the current state and future of horse racing are more important now than ever as the racing sphere continues to evolve under new regulations. His experiences have already made an incredible impact on Freebets’ mission to provide personally relevant, engaging content to its consumers, and we look forward to working with him further to grow our leading brand.”
“I’m delighted that my relationship with FreeBets is continuing into a further year,” said Peter Scudamore, racing ambassador of Freebets. “The increased scale of content this year will allow horse racing fans to engage during a difficult time in which the sport remains behind closed doors. Fingers crossed, we shall see spectators at courses in the not too distant future.”
Scudamore is regarded as one of the most successful jockeys in the UK, and is dedicated to producing engaging content to maintain consumer trust. He is most known for his eight-time Champion Jockey status, but has also garnered attention with his extensive experience in racing and training. As a media pundit, Scudamore is perfectly suited to propel Freebets’ new Instagram and YouTube accounts, while also presenting live Q&A sessions and trivia games on Freebets.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Freebets.com Partners with former Eight-Time Champion Jockey Peter Scudamore MBE on New Series of Initiatives
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CT Interactive Appoints Vasil Parvanov as its New Commercial Manager
CT Interactive has appointed Vasil Parvanov as its new commercial manager.
With a rich background in marketing and customer relationship management, Vasil has mastered his skills in driving business growth and optimizing customer engagement strategies. His expertise spans diverse industries, including online gambling, hospitality and retail, where he has consistently demonstrated the ability to innovate and deliver impactful results.
Vasil’s career highlights include his role as a CRM Specialist, where he developed customer segmentation strategies, designed onboarding journeys and engagement initiatives, and significantly improved retention and churn reduction metrics. His ability to create data-driven marketing calendars and implement cross-selling and upselling strategies has consistently enhanced customer loyalty and lifetime value.
He holds a Bachelor’s degree in Property and Facilities Management from the University of National and World Economy (UNWE) and has enhanced his skills through advanced certifications in Digital Marketing.
The post CT Interactive Appoints Vasil Parvanov as its New Commercial Manager appeared first on European Gaming Industry News.
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Push Gaming blends legacy success with good fortune in Dragon Hopper
B2B gaming supplier Push Gaming has leveraged its past successes to drive the creation of its latest feature-rich cluster pays slot, Dragon Hopper.
Boldly combining the best elements of the hit game Fire Hopper, with a sprinkling of flavour from some of its other fan favourite slots such as Retro Tapes, Dragon Hopper provides an exhilarating journey through a far-eastern lantern festival.
Highlighting the studio’s ability to evolve the elements of its existing popular games to refine player engagement, Dragon Hopper incorporates dynamic mechanics such as the Dragon Feature and Mystic Flare Feature, designed to make each spin unpredictable and captivating.
Other new gameplay elements in this latest release include the Bubble Feature, which significantly boosts winning possibilities.
Alongside the studio’s proprietary Push Bet™, which empowers players to enjoy the slot in a variety of ways, increasing retention. The slot is also home to the Cluster Link™ mechanic, which offers players a dynamic way to combine paying symbols into wins.
Dragon Hopper is the latest title in Push Gaming’s elevated 2025 roadmap. It heralds an eclectic Q1 of releases that operators and players can look forward to, including Mad Blast and Power Vault.
Monika Lukowska, Game Producer at Push Gaming, said: “Dragon Hopper takes us on a journey through the mystical orient and treats players to a combination of well-known and unique features.
“Big win potential is ever present via the Dragon Symbol, which allows for the multiplication of wins in the base game, along with features like the Mystic Flare, which can appear on the reels unexpectedly.
“The bonus game combines the Cluster Link™ and Dragon Feature with a new Bubble Feature mechanic that increases the value of symbols and makes for an incredibly engaging play session.
“We’ve taken the best of a host of previous games and used that winning formula to create Dragon Hopper, and we’re delighted to present another hit title.”
The post Push Gaming blends legacy success with good fortune in Dragon Hopper appeared first on European Gaming Industry News.
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Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut
Aristocrat Leisure Limited (Aristocrat) is set to bring an impressive portfolio of gaming content, solutions and technologies that combine land-based and online gaming, for the premiere year of ICE in Barcelona later this month. Aristocrat Gaming and Aristocrat Interactive will deliver a modern experience that highlights the company’s commitment to innovation, connected experiences and player engagement for the EMEA market.
Aristocrat Gaming will display its latest lineup of top-performing games including Eilers & Krejcik’s most anticipated premium lease game, Phoenix Link, and core cabinet, The Baron Upright.
Featuring player-favourite mechanics, Phoenix Link is the next evolution of the international hit game, Dragon Link, with all-new themes, features, and bonuses on the Neptune Single and MarsX Portrait cabinets. Additionally, and fresh from its North American debut, The Baron Upright cabinet brings with it impressive new technology for the region alongside a portfolio of new iterations of player-favourite games like Ju Cai Jin Gui and more. Mo’ Mummy, Fortune Harmony, and Bao Bao Riches will also feature on The Baron Upright for the first time at the show.
“We’re excited to showcase the latest line-up of content and hardware for the EMEA market. ICE is a fantastic opportunity for us to engage with our customers and display our comprehensive technological innovations and solutions to ensure they get the most out of their casino floor,” said Craig Toner, CEO of Aristocrat Gaming.
The strength of Aristocrat Gaming’s cabinet portfolio will be evident in the company’s booth which will be complete with show-stopping content and a diverse offering of form factors. New and innovative content for the MarsX Portrait will be on display, including Coin Trio Royal, Crazy Chickens, Bao Zhu Zhao Fu Wheel Blast, Whisker Wheels, Reign of Gold, Ultimate Fast Cash and more. The MarsX Dual Upright will feature player-favourite brands like Bao Zhu Zhao Fu Link and Diamond Age to round out the exhibit.
A wide portfolio of multi-games brings big action, including Aristocrat Gaming’s Winner’s World with over 30 games, Fortune’s Choice with eight game titles from the Asia region, and the first original game made for the EMEA and LATAM markets, Royal Collection.
Complementing the land-based content, Aristocrat Interactive will demonstrate its capabilities across online gaming, lottery and sports betting. With four of its key business units displaying content – Content & Aggregation, iGaming & Sports, iGaming White-Label, and iLottery – Aristocrat Interactive will bring to life the seamless player journey from land to online.
“The new frontier of connected experiences is here, and we are excited to showcase all that we have to offer at ICE for the first-time as Aristocrat Interactive. From the best-in-class content to innovative solutions and services, we’re excited to engage with our customers and share our new offerings now available to help them on their online journey,” said Moti Malul, CEO of Aristocrat Interactive.
The post Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut appeared first on European Gaming Industry News.
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