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IWG signs brand licensing agreement with Alchemy3

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IWG signs brand licensing agreement with Alchemy3
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eInstant supplier to expand its omnichannel catalog

IWG, the world’s leading instant win games supplier to WLA/NASPL lotteries, has partnered with lottery marketing services provider, Alchemy3, to develop omnichannel licensed games for the North American lottery market.

As part of this new partnership, IWG will combine its industry standard eInstant mechanics with Alchemy3’s wide range of popular brands to create games that bridge lotteries’ retail and digital sales channels.

Already, IWG and Alchemy3 have launched a SKEE-BALL® game with the Pennsylvania Lottery that is simultaneously offered in digital eInstant, retail Scratch-Off, Keno, and Fast Play formats. Players can play SKEE-BALL® in one of the retail versions, and collect a promotional code that awards free play of the online version.

Together, IWG and Alchemy3 have plans to expand into IWG’s North American lottery client network through its Progressive Play RGS. Partnering with Alchemy3 allows IWG to enhance and diversify its product portfolio, providing its lottery partners with established content and themes.

Rhydian Fisher, IWG CEO, said: “This is an exciting partnership for us that will enable us to deliver high impact, omnichannel offerings to our ever-growing partner list. Branded games are a great way to connect play across retail and digital. We’re sure that Alchemy3’s popular brands along with our proven industry expertise will result in exciting new eInstant and cross-channel experiences.”

Jeffrey Schweig, President at Alchemy3, said: “We’re thrilled to be working with the team at IWG and can’t wait to see the launch of these new games in the North American lottery market. The Company is highly-regarded for delivering the best eInstant games to the lottery sector and we’re confident players will come to love the new concepts that they will be developing over the coming months.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IWG signs brand licensing agreement with Alchemy3

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Big news from 2RBO Affiliates: ToonieBet joins forces with the CFL!

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We’re thrilled to share that ToonieBet, a 2RBO flagship brand, is now an official sports betting partner and online casino partner of the Canadian Football League.

This multi-year partnership also names ToonieBet an Official Partner of the Grey Cup, Canada’s most-watched single-day sporting event. The 112th Grey Cup will take place on Sunday, November 16, at Princess Auto Stadium in Winnipeg.

With a strong and growing presence in the Canadian market, ToonieBet now offers eligible Ontario players (19+) access to:

  • Live betting and futures on CFL games
  • Branded online casino content
  • Official CFL stats and data
  • Exclusive integrations like CFL Fantasy, the Game Tracker, and odds on CFL.ca and LCF.ca

This milestone builds on ToonieBet’s recent expansion as the Ottawa Senators’ Official Online Casino Partner. The company now offers a complete sportsbook product across Ontario.

“This partnership is for the fans,” said Tyler Keenan, the CFL’s Chief Revenue Officer. “Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before.”

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario,” said ToonieBet’s Canadian Country Manager. “Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play.”

With a strong presence in the Canadian market, this is the perfect moment to level up your campaigns. Reach out to 2RBO Affiliates managers to get started.

📩 Activate your campaign and start promoting today!

The post Big news from 2RBO Affiliates: ToonieBet joins forces with the CFL! appeared first on European Gaming Industry News.

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2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT

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The prestigious 2025 PUBG MOBILE World Cup (PMWC) is shifting into high-gear as the pivotal Survival Stage has concluded after two days of high-stakes plays and fierce competition which saw Horaa Esports take pole position. In total, eight elite teams have emerged victorious, earning a spot to compete in the 2025 PMWC Grand Finals, where they’ll be reunited with the eight teams that came out on top during the Group Stage last weekend. Only one team will take home the lion’s share of the $3 million prize pool, and the crown position as the 2025 PMWC Champion, as part of the Esports World Cup in Riyadh.

Over the course of three action-packed days, the Survival Stage delivered intense battles in 12 adrenaline-fueled matches, as 16 teams fought for the final eight coveted slots in the Grand Finals. Early momentum was set by Fire Flux Esports on day one, consistently securing top finishes, while POWR Esports made a strong impact on day two with aggressive plays and smart rotations. Throughout the stage, teams such as Regnum Carya and eArena demonstrated their resilience and adaptability, skillfully navigating high-pressure situations to place in the Top 3 for four of their matches. The MEA region also proved itself a powerhouse, with both Team Falcons and POWR Esports advancing to the Grand Finals. Surprisingly, last year’s reigning champions, Alpha7 Esports, were eliminated in this Survival Stage, ending their run in the tournament after a series of hard-fought matches, guaranteeing a new team will take the throne.

Showcasing their strategic brilliance, Horaa Esports earned an impressive 108 points, marking them as the top dogs of the Survival Stage. Along with seven other finalists from this stage, they have secured their spot in the Grand Finals.

The 16 top-performing teams to compete in the Grand Finals from tomorrow include:

  1. Horaa Esports
  2. Fire Flux Esports
  3. POWR Esports
  4. Regnum Carya
  5. eArena
  6. NS RedForce
  7. Team Falcons
  8. Yangon Galacticos
  9. Alter Ego Ares
  10. 4Thrives Esports
  11. DRX
  12. Weibo Gaming
  13. Alpha Gaming
  14. Team Secret
  15. TT Global
  16. IDA Esports

This Grand Finals will also feature a brand new theme song Smash!, a hype beat that will play once the SMASH ruleset is active and a team is just one Winner Winner Chicken Dinner away from overall victory. With the placements confirmed and schedule locked in, the 2025 PMWC Grand Finals weekend is set to be an exceptional display of top PUBG MOBILE Esports talent. As the second edition of the PUBG MOBILE World Cup (PMWC), and part of the Esports World Cup, these dedicated teams will be doubling down on their competitive edge, leaving everything on the battleground as they fight for the crown, and the lion’s share of the $3 million prize pool.

The post 2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT appeared first on European Gaming Industry News.

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FBMDS launches Secrets of Scarabs – An Egyptian-themed slot from the Titan Series

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FBMDS just launched Secrets of Scarabs, the first title in its brand-new Titan Series – a premium slot collection created to deliver engaging gameplay, flexible configurations, and high-quality performance across platforms.

Inspired by the opulence and mystery of Ancient Egypt, Secrets of Scarabs invites players to explore a world of golden treasures, mystical artefacts, and potential wins. With dazzling jewel-toned visuals, elegant sound design, and fast-paced mechanics, this 6×5 video slot offers a refined gaming experience tailored for today’s slot players.

Designed with operators in mind, Secrets of Scarabs combines market-relevant features with innovative tools that enhance both user engagement and operational versatility.

Key Product Features:
• 6×5 reel layout with Tumble Spin mechanic (unlimited cascades)
• Free Spins with increasing multipliers up to 500x
• Max win: 5000x | RTP: 96.55%
• Buy Bonus and Ante Bet to intensify play
• Integrated Tournament Tool and Game History Tracker
• Optimized for Desktop, Tablet & Mobile

Whether players are captivated by the game’s Egyptian-themed ambiance or the excitement of continuous tumbles and multiplier growth, Secrets of Scarabs delivers on both visual immersion and gameplay satisfaction.
As the first release in the Titan Series, this title sets the stage for a new generation of FBMDS slots — combining bold themes, innovative features, and seamless performance to serve operators in diverse and emerging markets.

Following the success of the latest game releases, FBMDS is now expanding into premium experiences with the Titan Series, FBMDS continues to deliver high-performance, modular gaming content tailored to the needs of operators and the evolving preferences of players worldwide.

The post FBMDS launches Secrets of Scarabs – An Egyptian-themed slot from the Titan Series appeared first on European Gaming Industry News.

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