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iSoftBet prepares for significant 2021 expansion with multiple senior management hires

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iSoftBet prepares for significant 2021 expansion with multiple senior management hires
iSoftBet prepares for significant 2021 expansion with multiple senior management hiresReading Time: 2 minutes

 

New CMO and Head of HR join innovative supplier following CPO and CTO appointments in April and June

iSoftBet is preparing for a phase of significant expansion in 2021 by further bolstering its senior management team with the appointment of a new Chief Marketing Officer and Head of HR – just months after hiring a Chief Technology Officer and Chief Product Officer.

Former Microsoft and Vodafone marketing and communications executive Virginie Luce has joined the leading online and mobile casino content provider as CMO, while ex Betsson HR Business Partner Lead Anne Muscat Scerri has joined as Head of Human Resources.

iSoftBet began to reshape its management team earlier this year with former Betsson Head of Data Science & BI, Andrew Bonnici promoted to CPO in April, and experienced technology transformation expert Neal Garman, formerly of Helios Towers and MoneySuperMarket, joining as CTO in June.

The two latest appointments mark a bumper year for the business with several landmarks achieved including:

  • Launching 18 new games, including six Megaways™ titles
  • Customising more than 90 table games as bespoke products
  • Integrating 60 game partners and offering more than 4,000 games, available through iSoftBet’s advanced GAP aggregation platform
  • Serving more than 300 operators, reaching over 1,000 branded websites
  • Licensed in 18 regulated markets including launching in Colombia in 2020
  • Expanding the business to five office locations, with more than 300 employees

Nir Elbaz, CEO, iSoftBet, said the company strongly believes in talent being at the core of the company’s success: “Our new hires and recruitment strategy are testament to iSoftBet’s commitment to the iGaming industry in delivering innovative and compelling products and services, not only to serve our partners but also to entertain consumers.

“We can only achieve this by having the best people onboard, throughout the entire organisation, and I’m delighted with the talented individuals we have welcomed in the last few months. This will further strengthen the business and enable us to achieve even greater things in 2021.”

iSoftBet is a leader in compliance, licensed in 18 regulated markets worldwide, providing brands with the highest quality casino games and maximum speed to market.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: iSoftBet prepares for significant 2021 expansion with multiple senior management hires

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3

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Stretch Network announces the continuation of the MEGA FREEBUY tournaments in the third season of the World Poker League. Designed to captivate players and showcase the power of our online poker platform, these events deliver high stakes, excitement, and player engagement.

The MEGA FREEBUY tournaments feature a €5,000 prize pool guarantee, with a €0 buy-in and rebuys available for just €1. Taking place on 30 November, 7, 14, and 21 December at 16:00 (UTC+0), each tournament accommodates up to 4,000 players.

For media partners, these tournaments highlight the capabilities of Stretch Network’s industry-leading online poker software and its ability to drive player retention and acquisition. By offering such tournaments, poker platforms powered by Stretch Network can set themselves apart in the competitive online gaming market.

Our solutions are designed for B2B poker providers seeking innovative tools to deliver exceptional gaming experiences. The World Poker League and the MEGA FREEBUY tournaments serve as a testament to the scalability, reliability, and engagement opportunities our platform provides.

We welcome our media partners to collaborate with us in promoting this exciting series, further establishing Stretch Network as a trusted name in online poker solutions.

The post Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3 appeared first on European Gaming Industry News.

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SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila

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SuperGaming’s highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India’s fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards.

Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aesthetics, immersive gameplay, and community-driven innovation. Key gameplay features like the Cosmium Clutch, Grudge Mechanic, and culturally inspired avatars and weapons have particularly resonated with players, offering strategic depth and adrenaline-filled matches.

Building upon this momentum, SuperGaming recently hosted its first international community playtest at the YGG Play Summit in Manila, Philippines. The event featured some of the region’s top esports talent, with Kadiliman Esports emerging victorious. This successful international debut aligns with SuperGaming’s vision to expand its player base while maintaining a deep-rooted connection to its community.

“Surpassing 5 million downloads is more than a milestone—it’s a reflection of the enthusiasm our players have for Indus,” said Roby John, Co-Founder and CEO of SuperGaming. “Hosting our first international playtest at the YGG Play Summit was another defining moment for us, and a reminder of what gaming can achieve—bridging cultures and bringing people together. We’re driven to keep breaking new ground and taking Indus to even greater heights, reaching newer players across the world,” he adds.

Furthermore, in a move to strengthen India’s esports ecosystem, SuperGaming has also announced its year-long Clutch India Movement. The initiative kicks off with the Indus International Tournament, running from October 2024 to February 2025, featuring a massive prize pool of INR 2.5 crores. The tournament will bring together top Indian and international teams across four competitive phases.

SuperGaming remains committed to keeping Indus fresh with regular updates based on player feedback, ensuring the game continually improves. These efforts demonstrate the studio’s commitment to creating a gaming experience that reflects its players’ needs and aspirations while redefining the global perception of Indian gaming.

The post SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila appeared first on European Gaming Industry News.

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Slotegrator unveils the first part of the iGaming trends 2025 report

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Leading B2B iGaming solutions provider Slotegrator has released part 1 of the iGaming trends 2025 report, offering a comprehensive look at the trends set to define the industry in the coming year. The report highlights innovative strategies and technologies that operators and providers can leverage to stay ahead in the rapidly evolving iGaming landscape.

The report highlights transformative shifts in the iGaming landscape that are reshaping the way operators and providers approach their businesses.

The report contains information about AI and how it is set to revolutionize the iGaming industry by becoming a game-changing tool for operators. Its advances are enabling unprecedented levels of personalization, fraud detection, and player engagement, setting a new standard for the industry. Faruk Aydin, Chief Revenue Officer at Revpanda Group, expressed his opinion on the AI trend: “As we navigate the AI era, I believe it’s more important than ever for iGaming brands to ensure their content is local, relevant, and human-wr0itten to truly connect with players and build trust”.

William Sarto, PR & Marketing Specialist at CasinoRIX, believes that in 2025, iGaming trends will reflect global shifts and technological advancements. According to Sarto, “AI continues to transform the iGaming industry. In 2025, its application will expand in areas such as data analysis and processing to enhance the gaming experience, content creation and process automation, and tools for personalization and creating added value for players.’’

According to Slotegrator, payment technologies are also evolving rapidly. With the integration of cryptocurrencies, biometric authentication, and instant cross-border transactions, in 2025 it will become key to meeting player demands for speed, security, and convenience.

In addition, the growing importance of social gaming and community building is redefining player expectations. No longer just about entertainment, iGaming platforms are increasingly becoming spaces for connection, where features like live dealer games, player chats, and tournaments foster a sense of belonging and enhance retention.

William Sarto highlights that “responsible gambling, social and charitable initiatives, and addressing ecological concerns are becoming integral. These factors influence not only the external perception of companies but also their internal corporate culture.’’

Sarto also puts a focus on brand and values: “Building a strong brand is becoming a core development vector. Establishing values, communicating them to both B2B and B2C audiences, and creating added value for “consumers” are critical. Players will choose companies offering not just quality products but also emotional connection.’’

Slotegrator also delves into the emergence of innovative game formats, such as crash games, skill-based gaming, and immersive VR and AR experiences, which are attracting a broader and more diverse audience.

Meanwhile, the evolution of affiliate marketing strategies emphasizes authenticity, transparency, and localization, allowing operators to connect more deeply with their target demographics.

The report emphasizes the importance of forward planning, urging operators to adapt to shifting player preferences and adopt the latest technologies to maintain competitiveness in the dynamic iGaming market.

Faruk Aydin has added his predictions about iGaming trends for 2025: “I think 2025 will be another year where we’ll see new trends emerge, while still needing to stick to the fundamentals. If iGaming brands want to stay ahead in the marketing game, they’ll need to focus on a smarter, more strategic approach.

Multi-channel marketing will take center stage, enabling brands to engage players through a mix of social media, email, influencers, and more—creating seamless, personalized experiences. At the same time, SEO will remain a cornerstone of success—optimizing for search intent will help brands stay visible and competitive.

Finally, exploring new and emerging markets, especially in regions with growing online gaming adoption, presents a huge opportunity for brands that localize their approach and adapt to regional preferences. Overall, adopting a marketing strategy that balances technology with a human touch will be the key to success for iGaming brands in 2025”.

The iGaming Trends 2025, Part 1 is now available for download on the Slotegrator website. For additional information or inquiries, please contact the Slotegrator team.

 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Slotegrator unveils the first part of the iGaming trends 2025 report appeared first on European Gaming Industry News.

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