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“We want to innovate and ensure that no two releases are ever the same”: Exclusive Nordics interview with Darren Stephenson from Push Gaming.

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“We want to innovate and ensure that no two releases are ever the same”: Exclusive Nordics interview with Darren Stephenson from Push Gaming.
“We want to innovate and ensure that no two releases are ever the same”: Exclusive Nordics interview with Darren Stephenson from Push Gaming.Reading Time: 3 minutes

 

The Nordic region arguably has some of the most demanding players in Europe when it comes to slots – we caught up with Push Gaming’s Director of Business Development to talk through the supplier’s success in capturing their attention.

Can you give us a quick snapshot of Push Gaming’s operations in the Nordics?

The decision to enter the Nordics was a strong option for us for a couple of reasons. Primarily, this was due to the fact that the Nordics is one of Europe’s most established gaming regions. Online gambling (and in particular slots), are very popular there, so becoming a part of this was an obvious choice.

Also, at that point in time, we had chosen the Relax Gaming platform for our distribution channel. This provided us with a fantastic opportunity to reach a number of respected Nordic operators that were already integrated onto the platform and enabled us to establish a foothold in the region quite rapidly.

Naturally our CEO James Marshall started spending more time in Malta working with our partners to promote the games and ensure everything ran smoothly for them. Over time, and with plenty of Scandinavian operators having their base in Malta, it was a natural progression into becoming a really key region for us.

Why do you think your games have proven so popular in the region?

Scandinavia is one of the most mature markets when it comes to slots, and our slots are designed to be different and challenge the status quo.

Our design team utilises cutting-edge technology to deliver an immersive experience. The attention to detail, which is so important to us, fits perfectly in a market where players notice the smallest of differences, and our quality versus quantity approach resonates well with such a demanding group of players.

How would you profile the typical Scandinavian player? Are there typical demographics?

We try to avoid getting drawn into focusing too much on specific demographics. We simply aim to create a highly entertaining product that is set to resonate with all types of players.

We want to innovate and ensure that no two releases are ever quite the same. Of course, there are certain themes which you might expect to resonate with one region or market more than others, and that might become part of our launch planning discussions with our partners.

A good example of this might be that we have very high hopes for Joker Troupe, as the Joker theme has always proven so popular in the region.

The key takeaway for us here is much its popularity resonated with our approach. After all, we’re an entertainment company at heart – and evidently with the right combination of maths, graphics and immersion, we’ve learned that you can engage and entertain multiple types of players with the same game.

Are there certain design elements of game mechanics that you look to incorporate to meet regional preferences?

When it comes to mechanics, HypermodeTM, the in-game feature for Joker Troupe, has also been very well-received. It gives the player a timer instead of a set amount of spins, and when landing enough of the joker symbol, players can reset the timer and continue spinning.

The game is a fusion of a popular theme combined with exciting mechanics and was heavily influenced by the Scandinavian markets and the demand we’re seeing from Nordic players. The product owner that ran this project was also Swedish so his own experiences and preferences would of course have had an influence on the end result also.

That’s not to say we launched Joker Troupe with plans to make it all about that region, but rather – if it’s good enough for players renowned for their discerning nature, then we’re likely on to a winner.

How do you view the development of the Swedish market since regulation at the beginning of 2019?

It’s certainly evolving. It may have been a somewhat rocky start but being suppliers, we’re lucky that it’s been less of an issue for us. Sweden’s licensed gambling operators still reported strong numbers in revenue for the first half of 2020 so the market remains extremely important and will continue to be a key market for us and will certainly stay a big part of our future plans.

What can you tell us about your plans for 2021 and beyond for these markets?

In general, I see no reason why Scandinavia can’t continue its successful upward trend. Regulation will of course have an impact and is something that will need to be monitored.

When it comes to potential expansion, we are very close to launching with one of, if not the biggest, operators in the region – so we are super excited to see our games going live and look forward to sharing more news on that partnership.

We’ll also be steadily innovating and tailoring our platform in line with our planned expansion, which we hope will be of great benefit to our partners. And of course, we wouldn’t be Push Gaming if we didn’t have a line-up of new immersive games with great features in development, so stay tuned!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “We want to innovate and ensure that no two releases are ever the same”: Exclusive Nordics interview with Darren Stephenson from Push Gaming.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fruit Million a “Shapeshifter” Online Slot by BGaming

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Fruit Million a “Shapeshifter” Online Slot by BGaming
Fruit Million a “Shapeshifter” Online Slot by BGamingReading Time: < 1 minute

 

Fruit Million, a traditional-style fruit slot released in the middle of December, has quickly become one of the most successful games in BGaming’s line-up.

It has become one of the top eight slots of a major casino in just 10 days. The slot with 100 paylines and features such as extended wilds and a gamble round surprises casino lovers with its simplicity and generosity. Furthermore, it is designed in a way that keeps players involved and entertained.

Thousands of players all over the world have plunged into the festive Christmas atmosphere of the Fruit Million slot, but it is now time to revert its skin to the standard look. Its attractive design and convenient interface will also excite both newcomers and experienced players.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fruit Million a “Shapeshifter” Online Slot by BGaming

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Stats Perform Receives IBIA Data Standards Accreditation

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Stats Perform Receives IBIA Data Standards Accreditation
Stats Perform Receives IBIA Data Standards AccreditationReading Time: 2 minutes

 

Stats Perform has become the first betting data provider to be awarded the International Betting Integrity Association’s (IBIA) independently audited Data Standards Accreditation for the collection and distribution of sports event data for betting.

The award represents the highest mark of betting data quality and integrity available and is assessed by expert independent auditors, eCOGRA.

“I am delighted to announce that Stats Perform is the first company to meet the data standards protocols IBIA published in October 2020. In passing the independent auditing process, Stats Perform has demonstrated secure and robust internal procedures for the collation of sporting event data for betting and may now utilise the Data Standards Kitemark,” Khalid Ali, CEO of IBIA, said.

“Stats Perform met every requirement set out in the data standards protocols. The company was well-prepared for the auditing process, and the evidence that was reviewed was representative of a company culture that is in line with the core principles of IBIA’s data integrity standards and committed to continually improving upon them,” Shaun McCallaghan, CEO of eCOGRA, said.

“This accreditation is thanks to tireless quality and integrity efforts from our sports data operations teams over the past 15 years and, whilst we’re grateful for the recognition, we know our efforts don’t stop here. We continuously search for new threats and assess opportunities to improve our sports data processes, people and technology,” Andrew Ashenden, Chief Betting Officer at Stats Perform, said.

“Stats Perform’s RunningBall and Opta sports data is chosen by the world’s leading rights holders, sportsbooks and pricing providers to power exceptional in-play betting experiences for millions of global sports bettors,” Andrew Ashenden added.

“Our priority at Stats Perform is the integrity of the betting markets and of the competitions upon which they rely. Effective risk management of our data supply chain involves ongoing investment, collaboration and commitment across numerous expert teams who live and breathe the quality of our product. We are very proud to be recognised by the IBIA for our dedication to quality and integrity,” Jake Marsh, Global Head of Integrity at Stats Perform, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Stats Perform Receives IBIA Data Standards Accreditation

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INTRALOT pick Algosport to provide innovative Bet Builder products

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INTRALOT pick Algosport to provide innovative Bet Builder products
INTRALOT pick Algosport to provide innovative Bet Builder productsReading Time: 2 minutes

 

Innovative UK based sportsbetting technology company Algosport are pleased to announce that they have signed an agreement to provide Bet Builder products to industry giant INTRALOT.

Under the terms of the deal, current and future INTRALOT customers will benefit from market-leading Bet Builder products initially for pre-match football, but with the ability to expand to include In:Play betting options across a wide variety of sports, with Cashout supported as standard. Unlike some other providers, Algosports proprietary technology will be housed within INTRALOT’s current platform infrastructure, increasing accuracy and robustness, plus reducing the latency and other problems seen with some API or feed-based solutions.

Leigh Herdman, CEO at Algosport, said, “This is a really exciting deal for Algosport, and we are really pleased to be working with INTRALOT, who are one of the biggest names in betting and gaming”

Alongside traditional same game multiples for sports such as soccer and basketball, Algosport are also continually enhancing the service and recently added innovative products for handball and snooker betting markets. In addition,
Algosport recently became one of the first providers to offer Bet Builder products for eSports titles such as FIFA 2020. These innovations have proved incredibly popular with operators, as eSports betting replaced some of the revenue lost due to Covid-related reductions in the sporting calendar.

Leigh Herdman, CEO at Algosport, concluded: ‘The signing of this deal, alongside the recently announced supplier agreement with EveryMatrix, makes for a really exciting time at Algosport and we look forward to providing INTRALOT clients around the world with our innovative products. 2020 has obviously been a particularly challenging year for the gambling industry, however we have big plans for Algosport in 2021 that will see the launch of exciting new products and services for our existing customers, as well as bringing aboard numerous new clients”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: INTRALOT pick Algosport to provide innovative Bet Builder products

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