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New Game Announced: Battle Hard Challenge

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ESforce Holding, a major Russian e-sports company has launched a new game called Battle Hard Challenge in association with brands of chocolate “Babaevsky” and mini-bars with peanuts “Mega Drive”.  Two generations of players fight to become the winners in this game.

Yaroslav NS Kuznetsov,  a well-known esports analyst, ex-captain of the CIS Virtus.pro, and Leonid Bobruha Cherbukhovsky, an esports player and winner of KFC Battle 2019, are the brand ambassadors of the Battle Hard Challenge.

On battlehard.cybersport.ru, a player can select the side that he or she wants to be in. The Fathers” or “The Kids”. The players can win points individually and for the team.

Julia Dorofeeva, Chief Marketing Officer of United Confectioners, which owns the brands Babaevsky and Mega Drive, said:

“The issue of contrasting generations is as old as the world, but people of all ages can be united. What unites most gamers and esports fans of different ages? They truly love competitive video games and chocolate! And we decided not only to talk about our brands in an exciting way, but also to consider the confrontation between ‘fathers’ and ‘kids’ through the prism of esports and gaming. We will bring the ‘generations’ face to face in the Battle Hard Challenge, where the older side will be supported by ‘Babaevsky’ chocolate, and the younger ones — by mini-bars with peanuts ‘Mega Drive’”.

Sergey Barkhudaryan, Chief Commercial Officer, ESforce Holding:

“We are happy to welcome our new partners and start our collaboration with a unique interactive campaign that combines two brands. The esports audience is very adventurous, so we decided to involve them in the eternal struggle of generations in a sweet way with valuable prizes. It is expected to be a fierce battle, but no matter which generation wins, chocolate will be the real winner!”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New Game Announced: Battle Hard Challenge

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spanish Singing Idol David Bustamante Joins PlayUZU to Spread Brand Awareness

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Superstar Singer is PlayUZU’s latest brand ambassador in Spain

Award-winning online casino brand PlayUZU, the Spanish-facing version of PlayOJO, has signed legendary Spanish singer David Bustamante as its official brand ambassador in Spain.

Bustamante, a multi-platinum recording artist with a fanbase spanning generations, brings star power and credibility to SkillOnNet-powered PlayUZU’s local marketing strategy.

Over a two-decade career, Bustamante has released 10 studio albums, achieved 19 platinum certifications, and performed more than 900 concerts across the country. He is also a familiar face on Spanish television, with high-profile appearances on shows like La Voz and La Voz Senior, where his charisma and energy make him a fan favourite.

The partnership comes as PlayUZU continues to build momentum in Spain’s fast-growing regulated iGaming market. By aligning with one of the country’s most recognizable and beloved entertainers, the brand aims to further boost awareness, reinforce its “transparent and fair play” positioning, and strengthen its appeal to mainstream Spanish audiences.

As brand ambassador, Bustamante will feature in a series of marketing campaigns across all digital media, helping to communicate PlayUZU’s core values. The partnership also signals the brand’s commitment to deeper local engagement in Spain and to delivering a truly localized gaming experience to each of the markets it operates in.

Helena Rico – Regional Marketing Director at PlayUZU – said: “David is the perfect ambassador for PlayUZU – authentic, engaging, and deeply connected to Spanish culture. His ability to reach audiences of all ages aligns perfectly with our mission to make online casino gaming more open, honest, and entertaining. We’re excited about the possibilities this collaboration brings.”

The post Spanish Singing Idol David Bustamante Joins PlayUZU to Spread Brand Awareness appeared first on European Gaming Industry News.

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Fast Track renews SOC 2 accreditation with Type 2 report

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Fast Track has successfully renewed its SOC 2 accreditation for the second consecutive year, including the completion of its Type 2 report. This renewal affirms the company’s continued adherence to internationally recognised standards for information security.

The SOC 2 Type 2 report is based on an independent audit that evaluates not only the design but also the operational effectiveness of an organisation’s controls over an extended period. This distinguishes it from the Type 1 report, which assesses controls at a specific point in time.

This accreditation is particularly relevant for Fast Track’s role in providing real-time player engagement solutions to the iGaming industry, where data protection and system reliability are critical. Maintaining SOC 2 compliance ensures that Fast Track’s clients can rely on secure and consistent service.

Fast Track supports hundreds of operators globally, enabling real-time orchestration of player communications and rewards. The company’s platform leverages AI to deliver personalised user experiences at scale.

The post Fast Track renews SOC 2 accreditation with Type 2 report appeared first on European Gaming Industry News.

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REEVO Announces Partnership with Enjoy

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REEVO has announced a brand-new partnership with Enjoy, a rising star in the development of high-quality Slots and Live Game Shows. This alliance marks another stride in REEVO’s mission to bring exceptional, innovative and retention-focused content to its rapidly growing network of operator partners.

By integrating Enjoy’s captivating titles into its state-of-the-art aggregation platform, REEVO continues to solidify its position as the go-to hub for next-gen gaming content. Enjoy’s timeless design, modern polish and pioneering hybrid game formats will now be available through REEVO’s streamlined integration and API, enabling partners to seamlessly access experiences that keep players coming back.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Enjoy is a perfect match for REEVO’s vision: delivering top-tier, future-proof content to our partners around the world. Enjoy’s blend of classic slot charm and cutting-edge live game execution aligns perfectly with what REEVO stands for: innovation, quality, and player-first entertainment. We’re excited to bring their unique portfolio to our platform and elevate the iGaming experience together.”

Christos Zoulianitis, Chief Commercial Officer at Enjoy, said: “We’re thrilled to partner with REEVO in this exciting new chapter for Enjoy. REEVO’s dynamic aggregation platform and expanding global reach make it the perfect match to bring our games to new audiences. We’re looking forward to growing together and delivering both fresh and proven titles that players will love.”

The post REEVO Announces Partnership with Enjoy appeared first on European Gaming Industry News.

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