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G2 ESPORTS APPOINTS MEI-LING RIDER AS MARKETING DIRECTOR
Leading esports brand hires former global marketing head from Red Bull to critical senior role.
G2 esports, one of the world’s leading entertainment and esports brands, has appointed Mei-Ling Rider to the position of Marketing Director.
Rider re-locates to Berlin to join G2 from her previous position as Global Head of Media and Audience Marketing at Red Bull, where she was based at the brand’s global headquarters in Salzburg, Austria.
Mei-Ling brings over 15 years’ experience in marketing, media and audience insight to G2 and prior to Red Bull, held senior roles at consumer brands such as Sony and MTV and with major media publishers including Metro, The Telegraph Group and VICE Media.
As G2’s first-ever Marketing Director, Rider joins at a pivotal moment in G2’s growth. Since being founded in 2015 by legendary League of Legends player-turned-team owner, Carlos ‘ocelote’ Rodriguez, G2 has built a global fanbase of over 25 millions fans, 90% of which sit in the 18-34 demographic that is so prized by brands.
G2 counts BMW, Philips, Logitech, Red Bull, Mastercard and Twitch amongst its commercial partners and Rider will be central to efforts to build a strong pipeline of further future opportunities. Esports is being seen as an increasingly viable marketing channel by mainstream, consumer brands looking to engage a loyal, passionate youth audience
In 2019, G2 became the most watched esports team of all time during the 2019 League of Legends World Final. Throughout 2019, 2.5 billion minutes of G2 content was viewed on Twitch, there were 1.5 billion impressions on G2’s social media channels and 93 million total social media engagements.
Rider’s main focus will be to help G2 replicate its commercial success across EMEA into the North American market as the brand looks to expand its US operations. She will bring extensive experience of delivering multi-territory strategies in previous roles as Sony, Red Bull and VICE to her new position.
Mei-Ling Rider comments, ‘I am thrilled to join G2 Esports at such an exciting time, not only in the business’ development but within the esports industry as a whole. Over the past five years, Carlos and his team have built a stand-out brand in the industry that has a loyal fanbase in excess of 25 million fans. Ultimately G2 is really leading the way in delivering ongoing entertainment to these super engaged, super loyal audiences.
The success that the G2 teams experience within competitions has been replicated commercially and I join at a time where G2 can boast a whole host of household name brands as commercial partners. I look forward to contributing to the next phase of the G2 story, namely setting us up to succeed against some ambitious growth targets in the US market. I can’t wait to get started.’
Carlos Rodriguez, CEO of G2 esports comments ‘The appointment of Mei is a major milestone for our business. She brings with her a wealth of marketing and brand experience. At G2, commercial partnerships and our US expansion plans are what keeps pushing forward and I am beyond excited that we have brought in such a talented, rock star marketeer to support us over the next critical phase of our expansion.’
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: G2 ESPORTS APPOINTS MEI-LING RIDER AS MARKETING DIRECTOR
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ACR POKER IS AWARDING 100 FREE SEATS TO FINAL WSOP QUALIFIER, WITH FIVE GUARANTEED $30K PACKAGES TO PARADISE
Join ACR Poker’s Freeroll to WSOP Qualifiers this Sunday and secure your chance to win a free ticket to the $50 Million GTD WSOP Super Main Event in the Bahamas
The countdown to the $50 Million GTD WSOP Super Main Event in the Bahamas is on, and ACR Poker is offering players a chance to win their way to this monumental event for free. On Sunday, December 1st, players can join the Freeroll to WSOP Qualifiers and claim one of 100 free $95 satellite tickets, putting them one step closer to winning a coveted $30K WSOP Paradise Package.
Starting this Sunday at 9:00am ET, the Freeroll to WSOP Qualifiers offers players the ultimate opportunity to compete for a free seat in the largest guaranteed live poker tournament in history. The top 100 finishers of the freeroll will advance to the final $95 Mega Satellite via ‘The Beast’ tourney at 2:05pm ET that same day, where at least five winners will receive an incredible $30K package.
“The Freeroll to WSOP Qualifiers is your chance to turn a $0 investment into a $30K package in paradise and a poker journey of a lifetime,” said 2003 WSOP Main Event Champion and ACR Pro Chris Moneymaker. “Every poker player dreams of moments like this, and with just one freeroll and one $95 Satellite, you could be heading to the Bahamas to compete for huge stakes in poker’s biggest live tournament ever.”
Winners of the premium $30,000 package will receive a luxurious 14-night stay at the 5-Star Atlantis Paradise Island Resort (December 6th-19th) with complimentary lunch and dinner, a $26,000 buy-in to the WSOP Super Main Event, access to an exclusive players’ lounge and entry to the $1 Million Super Save Gold Bracelet Freeroll.
For those looking to increase their chances of earning their $95 Beast ticket, Daily Super Satellites will continue through this Saturday, with five daily freerolls awarding $11 Super Satellite tickets and five $11 Turbo tournaments guaranteeing five $95 seats. This Sunday will also feature two freerolls leading to $11 Super Satellites, plus a Mega Super Satellite at 10:10am ET with 30 guaranteed $95 tickets.
For more details on the Freeroll to WSOP Qualifiers, visit ACRPoker.eu.
The post ACR POKER IS AWARDING 100 FREE SEATS TO FINAL WSOP QUALIFIER, WITH FIVE GUARANTEED $30K PACKAGES TO PARADISE appeared first on European Gaming Industry News.
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Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3
Stretch Network announces the continuation of the MEGA FREEBUY tournaments in the third season of the World Poker League. Designed to captivate players and showcase the power of our online poker platform, these events deliver high stakes, excitement, and player engagement.
The MEGA FREEBUY tournaments feature a €5,000 prize pool guarantee, with a €0 buy-in and rebuys available for just €1. Taking place on 30 November, 7, 14, and 21 December at 16:00 (UTC+0), each tournament accommodates up to 4,000 players.
For media partners, these tournaments highlight the capabilities of Stretch Network’s industry-leading online poker software and its ability to drive player retention and acquisition. By offering such tournaments, poker platforms powered by Stretch Network can set themselves apart in the competitive online gaming market.
Our solutions are designed for B2B poker providers seeking innovative tools to deliver exceptional gaming experiences. The World Poker League and the MEGA FREEBUY tournaments serve as a testament to the scalability, reliability, and engagement opportunities our platform provides.
We welcome our media partners to collaborate with us in promoting this exciting series, further establishing Stretch Network as a trusted name in online poker solutions.
The post Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3 appeared first on European Gaming Industry News.
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SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila
SuperGaming’s highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India’s fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards.
Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aesthetics, immersive gameplay, and community-driven innovation. Key gameplay features like the Cosmium Clutch, Grudge Mechanic, and culturally inspired avatars and weapons have particularly resonated with players, offering strategic depth and adrenaline-filled matches.
Building upon this momentum, SuperGaming recently hosted its first international community playtest at the YGG Play Summit in Manila, Philippines. The event featured some of the region’s top esports talent, with Kadiliman Esports emerging victorious. This successful international debut aligns with SuperGaming’s vision to expand its player base while maintaining a deep-rooted connection to its community.
“Surpassing 5 million downloads is more than a milestone—it’s a reflection of the enthusiasm our players have for Indus,” said Roby John, Co-Founder and CEO of SuperGaming. “Hosting our first international playtest at the YGG Play Summit was another defining moment for us, and a reminder of what gaming can achieve—bridging cultures and bringing people together. We’re driven to keep breaking new ground and taking Indus to even greater heights, reaching newer players across the world,” he adds.
Furthermore, in a move to strengthen India’s esports ecosystem, SuperGaming has also announced its year-long Clutch India Movement. The initiative kicks off with the Indus International Tournament, running from October 2024 to February 2025, featuring a massive prize pool of INR 2.5 crores. The tournament will bring together top Indian and international teams across four competitive phases.
SuperGaming remains committed to keeping Indus fresh with regular updates based on player feedback, ensuring the game continually improves. These efforts demonstrate the studio’s commitment to creating a gaming experience that reflects its players’ needs and aspirations while redefining the global perception of Indian gaming.
The post SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila appeared first on European Gaming Industry News.
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