Aggregator GrooveGaming has signed an extended partnership with white-label casino supplier and platform provider ProgressPlay.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Some of the makers of the world-class games in GrooveGaming’s burgeoning portfolio include Microgaming, BetConstruct, NetEnt, Genesis, Leap Games Studios, Iron Dog, Play’nGo, Betsoft, Playson, Extreme Live Gaming, Merkur, Spinomenal, Habanero and GettaGaming, amongst others, with the company committed to adding new providers every month to the platform thereby driving choice for players and bringing the latest content to partners.

At the heart of GrooveGaming’s expertise is selecting the highest-quality content to differentiate their offering and to drive player-engagement for clients. The GrooveGaming team are constantly curating a portfolio of high-profile games, which is then made available to clients as a prebuilt library from which they choose the right regionally-compliant titles for their players.

GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Alea, Quickfire and BetConstruct, amongst others.

GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the iGaming industry. GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

ProgressPlay is a staple name and leading brand in the global online gambling industry since 2012 with white-label online casino products split into three primary categories: desktop, mobile, and tablets; it consists of hundreds of ‘ultra-realistic’ HTML5 table games and slots with player acquisition tools, exciting illustrations and features quicker gaming for IOS and Android. ProgressPlay currently enjoys a game portfolio that consists of some of the world’s leading slots including Jurassic World, Raging Rhino, Rainbow Riches, Planet Of The Apes, King Kong Fury, Foxin’ wins Football Fever, Pink Elephants, Sherlock’s CaseBook and Lara Croft Tomb Raider, amongst others.

Itai Loewenstein, CEO at ProgressPlay, said: “Our focus is to maximise the success of our clients’ white label brands and we do that with the cutting-edge technology in our gaming platform. This content extension with GrooveGaming is an exciting opportunity for us to drive additional growth and expand our B2B footprint.”

Yahale Meltzer, COO at GrooveGaming said: “We are delighted to facilitate our content with this contract extension and to strengthen our partnership with ProgressPlay, which has been running since 2018. We are delighted to integrate further in the supply-chain and act to add-value and support a key player in the market.”