Latest News
Cloudbet unveils zero-margin campaign to drive fan engagement on US Open tennis


Cloudbet, the leading crypto sportsbook and casino operator, has relaunched its signature zero-margin odds campaign for this week’s US Open tennis, which gets underway at Flushing Meadows, New York, where Novak Djokovic and Serena Williams head the market.
Having rolled out the zero-margin offer to immediate and demonstrable effect over the COVID-19-disrupted English Premier League football season, Cloudbet is again deploying its cutting-edge blockchain technology to provide customers with commission-free prices on selected matches.
This offer features core Match Winner, Game Handicap and Total Games markets which will be available both pre-match and in-play, securing fairer prices for a burgeoning number of tennis fans who are looking to maximise their winnings on the reconfigured season’s second Grand Slam. These margin-free odds are available on each match for each customer to win up to $1000.It’s just the latest innovative move from Cloudbet, which continues to leverage its unrivalled crypto heritage to provably deliver the fairest prices in the sportsbook world, sustaining a credible competitive edge in an increasingly standardized marketplace beset by restrictive offers or disingenuous low-liquidity odds boosts that have only created a race to the bottom for global operators.
Instead, Cloudbet’s sportsbook exploits the blockchain technology that underpins its crypto operations, generating substantial savings by avoiding the obstacles faced by fiat operators around payment-processing fees, charge backs and slower transaction times. Cloudbet then passes on these savings to players by reducing or removing the margin it charges on sports events.
This US Open promotion is a natural extension of the operator’s wider “best odds” campaign that typically includes margins as low as 2% across a wide range of sports. Away from cornerstone sports, like soccer and basketball, Cloudbet is preparing to see a spike in in-play tennis this week. Here, low-latency data feeds (from a combination of the best industry suppliers) ensure accurate pricing and minimal market suspensions, delivering a seamless betting experience for customers.
A Cloudbet spokesperson said: “As ever, Cloudbet’s goal is to make sports more engaging for our players. So, after a fragmented calendar for elite tennis, it’s great to see the best men’s and women’s players go back to work at the US Open. No-one can compete on price with the power of blockchain, and we’re happy to share these savings with our customer base which has been starved of live sport during the present pandemic.
“This promotion proved a boon for turnover on the EPL and we’re hoping to register similar spikes in engagement over the coming fortnight at the Billie Jean King National Tennis Center. Offering the best mathematical prices is another clear advantage that our technology brings to players, alongside more widely-touted benefits around transaction times, secure fund storage and privacy protection.”
The Cloudbet Story
Cloudbet is a proud pioneer of crypto betting. Born in 2013 with a trailblazing spirit, Cloudbet embraced blockchain technology to give players privacy and financial freedom like never before. Since then, we have taken over 10 million bets, earning a reputation as the most trusted and secure name in the crypto-gaming space.
We wrote our own rules and audaciously created an industry we are highly respected in. But that’s just the beginning. As always, it’s what comes next that really excites us. We keep innovating, delivering world firsts time and time again.
Opportunities are boundless, and with the same passion and ambition that has taken us to the top, Cloudbet will keep enhancing the entertainment experience for players around
the world. We’re here to raise the game.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Cloudbet unveils zero-margin campaign to drive fan engagement on US Open tennis

Latest News
Boomerang Partners officially launches Golden Boomerang League 2025
From September 1 to October 31, participants will compete for a pass to the Golden Boomerang Awards and other prizes.
Boomerang Partners, a rapidly growing global affiliate iGaming & Betting Marketing Agency, officially launches the first season of its new tournament, the Golden Boomerang League. All active affiliate partners of Boomerang are enrolled automatically. If you are a newcomer, register on the competition’s landing page.
Each participant has two months (from September 1 to October 31, 2025) to generate 20 sports FTDs on brands from Boomerang’s portfolio and make it to the finalists’ list. The winners will be announced on stage in a solemn atmosphere on the second day of SiGMA Rome, on November 5, 2025, and will receive well-deserved recognition.
What’s at stake
All participants of the Golden Boomerang League who generate 20 sports FTDs will automatically enter the prize draw. A grand prize is a unique, automatic qualification in the third season of the annual global traffic tournament for affiliate teams, the Golden Boomerang Awards 2026, bypassing the competition for the top 30 or inclusion in nominations. GBA is a landmark event for the industry, which not everyone can participate in. It allows Boomerang’s affiliate partners to demonstrate their expertise on a global level, compete for various awards, and attend a large-scale award ceremony at a top location. Additionally, the top performing participants can get “money can’t buy experiences”: participation in exclusive networking events with industry leaders, visits to the iconic San Siro Stadium in Milan, and meetings with AC Milan Legends, such as football icon Andrea Pirlo.
Also, as an Official Regional Partner of AC Milan, Boomerang Partners offers 2x AC Milan Experience. The winners will receive a complete package, including flight, accommodation, and attendance at an AC Milan match at the iconic San Siro Stadium in Milan.
By the way, participants who have qualified for the prize draw will receive a surprise. Keep an eye on the details on the website.
The race has started
There’s not much time – join the Golden Boomerang League, where legends are made, now. Demonstrate your expertise and win automatic access to the elite Golden Boomerang Awards 2026 tournament.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners officially launches Golden Boomerang League 2025 appeared first on European Gaming Industry News.
Latest News
BC.GAME Strengthens African Strategy with Dual Regulatory Approval in Kenya
Leading iGaming operator BC.GAME has reinforced its African expansion strategy after its subsidiary, Blockdance Africa Limited, obtained dual regulatory approvals from Kenya’s Betting Control and Licensing Board (BCLB).
Kenya: A Strategic Entry Point into Africa
As one of the continent’s most dynamic betting markets, Kenya offers a unique combination of youth-driven demand, digital adoption, and a strong sporting culture. By gaining both a Public Gaming Licence and a Bookmakers Off-the-Course Licence, BC.GAME positions itself to compete in one of Africa’s most competitive regulated environments.
Raising the Bar on Compliance
Kenya’s regulator has introduced stricter measures in recent years, from higher licensing costs to tighter oversight of advertising and financial accountability. BC.GAME’s successful licensing process reflects the company’s ability to adapt to these elevated standards, highlighting its readiness to operate responsibly in fast-evolving jurisdictions.
Local Commitment, Global Roadmap
Beyond compliance, the new approvals signal BC.GAME’s intention to invest in localized offerings that connect with Kenyan players. The company plans to engage with local sports and cultural initiatives as part of its rollout strategy.
“This milestone underlines our long-term commitment to Africa,” a BC.GAME representative said. “Kenya is not just a market—it’s a hub for innovation and opportunity, and we’re proud to be part of its regulated ecosystem.”
Expanding a Global Licensing Network
The Kenyan approvals add to BC.GAME’s growing list of international licenses, forming part of its proactive global compliance roadmap. With validity through 2026, these authorizations provide a foundation for deeper partnerships in Africa while strengthening BC.GAME’s reputation as a responsible operator worldwide.
About BC.GAME
BC.GAME is a community-led iGaming platform that delivers sports betting, casino entertainment, and Web3 experiences to players globally. Driven by its philosophy “Stay Untamed”, BC.GAME combines cutting-edge innovation with a commitment to regulatory integrity.
Contact
Pr manager
Olivia Dixon
BC.GAME
The post BC.GAME Strengthens African Strategy with Dual Regulatory Approval in Kenya appeared first on European Gaming Industry News.
Latest News
Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots
As digitalisation sweeps through the industry, the sports betting market has flourished. Taking betting online has made the experience more accessible, convenient, and interactive than ever. Artificial intelligence (AI) has made a big splash in recent years, giving sportsbooks access to more detailed data analytics. AI doesn’t only benefit sportsbooks however, as fraudsters have taken advantage of the technology for more malicious purposes. If sportsbooks don’t take action now, they face rapid losses to their budgets.
Sportsbooks frequently invest in pay-per-click (PPC) campaigns to drive first-time depositors (FTDs), using promotions such as bonuses to attract new users. However, these bonuses are a prime target for fraudsters, who leverage advances in AI to exploit them—driving fake sign-ups that drain budgets without delivering genuine new players.
To accomplish this, bad actors program AI-powered bots to rapidly create new accounts and take advantage of promotions without ever generating a conversion on the site. Bot networks like this are detrimental to advertising budgets, being responsible for nearly 40% of click fraud according to FraudLogix.
Most sportsbooks have fraud management systems in place to intercept and block these bad actors during the sign-up process. However, this does not prevent bots from clicking on paid search ads in the first place, driving up costs and draining marketing budgets before fraud can even be detected.
Sportsbooks need to take it upon themselves to develop a proactive strategy to identify fraudulent engagement. Without a strategy in place, sportsbooks risk significant profit loss and distorted campaign metrics.
Evolving Fraud tactics
Sportsbooks have been reaping the rewards of digitalisation, but this increased success comes with a hidden cost. The success of the industry has drawn the attention of bad actors, and with AI they pose a bigger threat than ever. Bad actors can now program AI bots to convincingly behave as a human user would. Bots can then carry out repetitive tasks repeatedly, allowing fraudsters to create floods of them to interfere with campaigns.
The PPC campaigns utilised by sportsbooks are often targeted by bots which repeatedly click on these paid ads. This drives up ad revenue for the publisher drastically, as bots increase the overall customer acquisition costs (CACs).
To carry out an attack, fraudsters use hosting servers. These servers can be used to store large amounts of data. From here, bad actors can then disguise themselves using a residential Internet Service Provider (ISP) to blend in with other users. Bad actors can mask their real location by routing their connection through a different server. This is typically carried out by using a residential IP address through a residential proxy, making the fraudster appear like a legitimate user to trick systems.
Fraudsters are experts at covering their tracks, as they can program bots to delete their information and cookies after clicking on a paid ad. Bots can then carry out the task on repeat by switching to a different device to appear as a new user. Fraudulent clicks from bots increase market expenditure without leading to a legitimate conversion, draining resources, and diluting return on investment (ROI). The problem is plaguing the industry as bots are responsible for approximately 24% of all clicks according to Imperva, and the risk is only increasing.
Bots Taking Advantage of Paid Promotions
A great way for sportsbooks to capture a new audience is through one-time special promotions. Bonuses like these are a popular hook, and encourage players to keep betting, even after the bonus funds are used up. Most of these promotions are offered once per account, but fraudsters can use bots to manipulate the system. These bots are programmed to generate multiple fake accounts and abuse the bonus repeatedly. Funds intended to drive FTDs are then diverted by bots without delivering genuine value, significantly draining resources.
Fraudulent traffic negatively impacts future campaigns as bot activity skews metrics. An influx of bot activity provides marketers with false positive results. Sportsbooks will then mistakenly direct more funds to these campaigns, setting them up for future losses and more bot activity.
Legacy fraud tools typically concentrate on the sign-up stage, targeting and blocking fraud there. However, this tactic doesn’t stop bots from siphoning media spend beforehand. Differentiating between sophisticated bots and legitimate traffic is difficult for these tools, allowing fraudsters to act before they can be identified. Attacks are on the rise, and if sportsbooks fail to take the necessary precautions to protect themselves against fraudulent clicks, they face considerable losses.
Utilising Transparency to Tackle Fraud
To ensure marketing efforts aren’t wasted and first-time depositors can be reached, sportsbooks need a strategy in place to combat fraud. Sportsbooks should be analysing their traffic for any sign of potential bot activity before they suffer multiple losses.
Monitoring traffic allows sportsbooks to identify irregular engagement, such as high bounce or click rates, or traffic from suspicious locations. To identify bots before they can impact campaigns, sportsbooks should continuously monitor their traffic for anomalies like these so they can be dealt with.
Fake accounts run by bots are a growing problem for sportsbooks, therefore sportsbooks should deploy strong identity verification alongside a trusted partner. This prevents fraudsters from creating multiple accounts to exploit promotions by forcing them to prove their identity.
Sportsbooks can also set click frequency limits for users. Setting limits prevents a particular user from repeatedly clicking on the same paid ad campaign. Bots are especially vulnerable to this tactic, preventing them from driving up costs by blocking them with a click threshold.
Ending Bonus Abuse
Digitalisation has provided both opportunities and complex challenges for sportsbooks. The pivot towards online betting has presented sportsbooks with the chance to reach a whole new audience. However, sportsbooks can’t truly capitalise on this new opportunity as long as bots are draining budgets behind the scenes.
To protect their advertising investments, sportsbooks need to take action. Sportsbooks need to take control of their traffic and identify any bot activity before bad actors have the chance to take advantage. By taking an active role in their defence, sportsbooks can ensure their bonuses stay strictly in the hands of their real audience.
Article by Chad Kinlay, Chief Marketing Officer, TrafficGuard
A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.
The post Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots appeared first on European Gaming Industry News.
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