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The Future of Gambling Industry in Online Casinos

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It’s not a secret that the technology came into every part of our lives and changed them forever. Almost everything is one click away from us.

It’s not people who have to adapt to strong technological changes. Businesses and industries are all, inevitably and irretrievably, influenced by rapid technological development.

The Coronavirus pandemic showed how much people rely on the internet and technology. With the ongoing pandemic. people used the internet to order almost everything, even food.

The rising industry in recent months has been the online gambling industry. People need fun and something to keep them exciting. Nowadays, a lot of entertainment is available just when people are online. People explore the internet and look for new online adventures. It’s not uncommon that when home, people spend hours seeking new online ways to entertain.

All things considered, it’s not a surprise that the online gambling industry is rising.  You can even play for real money at casinochan.com At this point, it could beat land-based gambling worldwide.

Changes in the Industry

Security is one of the most important topics in the industry of online casinos. Gamblers must know that their personal information is secure. This helps them feel relaxed and safe. Security is very important in the eyes of clients. Thus, operators pay much attention to improving security measures.

Biometrics and artificial intelligence both contribute to security and protection. Biometrics helps to verify clients. Artificial intelligence helps to notice any suspicious changes in how bettors behave.

Yet, to increase the level of security, it’s important to work more on encryption algorithms. A higher level of security will bring new clients and help to keep them.

Technology contributes to the industry of online gambling nowadays. Sound, and graphic improvements, are all indispensable. With these improvements, operators tend to improve gambling experience. With better graphics and better sounds, the gambling experience is far more realistic.

Latest Trends in Online Gambling

Because almost everything happens on our phones, online betting companies launched mobile apps. These apps are becoming more and more user friendly. Operators offer great bonuses for everyone who downloads the app. They do this to attract new members to their online casino.

It seems that, despite many legal challenges, cryptocurrencies became mainstream. These digital currencies offer great benefits for both, gamblers and operators. Thus, they couldn’t go unnoticed. Cryptocurrencies are evolving and becoming more and more popular.

The latest trend in the industry of online gambling is virtual reality. Gamblers can now enter virtual casinos and socialize in there. With the VR technology, gamblers can feel like they are in real online casinos as you can play for real money at casinochan.com, even though they sit in their homes.

 

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Martina Muscat joins Swintt as new Marketing Manager

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In-demand software provider appoints experienced iGaming marketing specialist to strengthen brand consistency and ensure all communications really resonate

Swintt, the sought-after software provider celebrated in the industry for its innovative approach to game design and player engagement, has announced it has appointed Martina Muscat as Marketing Manager.

Having previously spent six-and-a-half years at Play ‘n GO as Online Marketing Coordinator before enjoying a more recent spell as Marketing Specialist at IGT, Martina arrives in the role with bags of industry experience that will help Swintt improve its communications across all channels.

Among the primary responsibilities of the new position, Martina will be tasked with ensuring that every upcoming game launch from Swintt tells a story that truly resonates with global audiences and that a consistent approach is taken in regards to all future messaging surrounding the brand.

Of course, given Swintt already boasts a packed product portfolio that includes Premium, Select and Elysium Studios – Driven by Swintt titles, Martina will have plenty of inspiration to work with and can use the studio’s previous successes as the blueprint to drive improvement going forward.

Martina Muscat, Marketing Manager at Swintt, said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.

“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”

David Mann, Chief Executive Officer at Swintt, said: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.

“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she’s sees the opportunities and is already thinking about how Swintt can capitalise.”

The post Martina Muscat joins Swintt as new Marketing Manager appeared first on European Gaming Industry News.

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IBIA launches Mission 2030, a new global strategy to safeguard sports betting

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The International Betting Integrity Association (IBIA) has launched Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity. IBIA also unveiled a refreshed brand identity, reflecting its growing international reach and commitment to collaboration in an evolving regulatory and sporting landscape.

Khalid Ali, CEO of IBIA, commented: “As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”

Mission 2030 focuses on three core objectives:

  1. Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to detect suspicious betting and support investigations;
  2. Expanding collaboration by deepening and broadening our partnerships across the global sports integrity ecosystem; and
  3. Advancing prevention through better regulation, effective policy engagement and player education initiatives.

Mission 2030 serves as a strategic roadmap, setting direction and priorities while allowing flexibility to meet emerging trends, such as AI, crypto, esports and new market openings that are reshaping the betting and integrity landscape at an unprecedented pace. Detailed actions and tactical initiatives will be developed and delivered in partnership with IBIA’s members, ensuring the association remains flexible, innovative and proactive.

To mark this next chapter, IBIA has also unveiled a new brand identity. The redesigned logo, with six interwoven segments, represents the stakeholders vital to protecting betting integrity: operators, sports, regulators, law enforcement, athletes and institutions. Together, they form the foundation of IBIA’s work. The new strapline, “Safeguarding Sports Betting”, captures the essence of IBIA’s mission.

Khalid Ali added: “To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”

The post IBIA launches Mission 2030, a new global strategy to safeguard sports betting appeared first on European Gaming Industry News.

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Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking

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Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The integration provides iGaming affiliates and operators with advanced tools to monitor, analyse, and optimise traffic, turning data insights into higher revenue and efficiency.

Affilka’s API integration with Voluum’s advanced click-tracking system enables affiliates to manage traffic more efficiently and gain deeper insights to maximise campaign results. This collaboration unlocks powerful new features that support smarter decision-making:

  • Fast and simple setup without postback creation, giving affiliates complete conversion data while eliminating unnecessary complexity and delays.
  • Centralised traffic and player activity data in one place within the Voluum panel, making it easier to monitor performance and act on insights.
  • Detailed tracking of campaigns and conversion events, enabling accurate ROI measurement and optimisation.
  • Clear traffic funnel insights, helping affiliates understand player journeys and refine acquisition strategies by accessing data that was previously available only in Affilka.
  • Automated campaign optimisation, reducing manual effort while maximising returns.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.”

Operators relying on paid and affiliate traffic also benefit from this partnership with unified dashboards, centralised reporting, and role-based collaboration tools. They can analyse performance metrics such as sign-ups and first-time deposits in real time, gaining clearer insights to refine acquisition strategies.

Kamila Łuksza-Szpyt, Managing Director at Voluum, comments: “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease.”

By integrating with Affilka, Voluum performance tracker gives affiliates sharper data and easier collaboration, while equipping operators with the automation and tracking they need to scale efficiently.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Voluum

Voluum is an all-in-one ad tracking, optimization, and automation platform that helps iGaming operators and affiliates acquire high-quality players. With over 10 years of experience in performance marketing, Voluum integrates with top traffic sources, affiliate networks, and iGaming operators via s2s postback, pixel, or API. This delivers real-time data insights, simplifies campaign management, and prevents wasted budgets. 

The post Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking appeared first on European Gaming Industry News.

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