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Rightlander Radar launched

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Rightlander Radar launched
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Innovative affiliate compliance platform rolls out new service to identify and monitor misleading marketing on subscription content

Rightlander.com, the most powerful affiliate compliance tool in the market, has launched Rightlander Radar which identifies unethical and misleading messages behind paywalls.

With the gambling industry under increased regulatory scrutiny in the UK regarding misleading marketing, one of the areas that has caused concern and is among the hardest to police is that of subscription content. Tipsters, matched betting sites and affiliate newsletters often fly under the radar using direct mail, software downloads or password access to distribute content.

In response, Rightlander Radar is now available to all iGaming operators from August 2020 to start identifying and monitoring private channels that carry this content and to investigate serious incidents or issues highlighted by the regulator. This provides an extra layer of compliance analysis to affiliate compliance processes and requires minimal time to manage.

Ian Sims, founder of Rightlander, said: “The ASA recently published a ruling against an affiliate in the iGaming space who is not only still active but we have discovered is sending out affiliate links to UK licensed operators via email.

Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.

This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise ‘bad actors’ to seek out these marketing channels and conduct the monitoring.”

The new service will also encompass the investigation of emergency regulatory issues such as the recent COVID-19 measures and the and the recent activity around affiliates marketing to self-excluded players which has been the subject of regulator notices to operators.  Operators will receive notification of issues that put their brands and licences at risk along with a monthly report providing insight on the content investigated and issues uncovered.  This could prove to be useful at regulatory audits to demonstrate awareness of the issues that this type of content can raise.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Rightlander Radar launched

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SPIN INTO A WORLD OF MYSTERY AND FORTUNE WITH SPIN 2 RICHES™

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 Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) a leading B2B provider of gaming content, systems, and solutions is thrilled to announce its latest slot game, Spin 2 Riches™, now available the UK B3/LBO market. Offering players an unparalleled gaming experience filled with mystery symbols and Fortune Spins. Spin 2 Riches invites players to embark on a thrilling adventure where every spin brings the promise of untold riches.

In Spin 2 Riches, players can activate the Mystery symbol by playing at the max stake of £2. Watch in anticipation as the Mystery symbol appears, revealing a random symbol that could pave the way for even more significant wins. But the excitement doesn’t end there – prepare to be captivated by Fortune Spins. Land three Fortune Spin symbols on the centre win line to unlock Fortune Spins across four-reel sets, offering an alternative to the base game and presenting players with two thrilling options: 1 in 10 or 1 in 20 chances to win big.

Spin 2 Riches is now available in retail, ready to captive players with its immersive gameplay and thrilling awards.

Richard Terry, UK Market Product director said: “Spin 2 Riches is set to be a great addition to the ever-expanding B3 top Inspired titles. With its vibrant theme, exciting Mystery symbol mechanic and the addition of Inspired’s phenomenal resonantly branded Fortune Spins™, players are sure to enjoy an entertaining experience

The post SPIN INTO A WORLD OF MYSTERY AND FORTUNE WITH SPIN 2 RICHES™ appeared first on European Gaming Industry News.

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OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024

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Provider’s robust engine processed 397 million account transactions during top horse racing festival

OpenBet, a leading content, platform and service provider to the sports betting industry, has reported impressive results at this year’s Grand National Festival, processing 101,000 peak bets per minute, which represents an increase of 21% year-on-year.

The 2024 edition of the iconic race held at Aintree saw jockey Paul Townend secure his first Grand National win with joint-favourite I Am Maximus. During the horse racing festival, OpenBet’s robust betting engine powered the account transactions for market-leading operators such as William Hill, Entain and Flutter, delivering a seamless betting experience for their customers.

Despite a reduced field size of 34 runners during the flagship race, betting interest remained extremely high across the three-day festival, which remains one of the busiest horse races of the year.

 

Significant highlights across OpenBet’s customers included:

  • 101,000 peak bets per minute (BPM), 21% increase vs 2023
  • 3,000 peak bets per second, 34% increase vs 2023
  • 397 million account transactions, 3% increase vs 2023
  • Average Win and Each Way stake was £5.42
  • 100% uptime

Florian Diederichsen, CTO at OpenBet, said: “We continue to deliver record-breaking results at OpenBet, across some of the world’s major sporting events.

“This year, the Grand National continued to attract extraordinary levels of bettors. With an average win and each way stake being £5.42, any downtime would have risked £100,000s of lost turnover. However, our operator partners were able to deliver a seamless betting experience for the historical event with the support of our highly experienced team, and industry-leading technology. We look forward to delivering even more success during the summer of sport ahead.”

The post OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024 appeared first on European Gaming Industry News.

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Push Gaming’s DJ Cat Spins the Discs and the Reels

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B2B gaming supplier Push Gaming has released the second in its series of DJ games, DJ Cat, which brings a range of new features to amp up engagement.

Following the success of DJ Fox, this new follow-up retains the easy-to-understand, win-what-you-see gameplay, adding in larger win multipliers.

Lining up CD symbols helps players to build big prizes while VIP icons grant access to spin the decks and feed the Multiplier Meter. Arrow symbols crank the volume and unlock more reels using the iconic Push-Up feature.

Following a growing trend within iGaming, DJ Cat omits a bonus feature and instead is designed to deliver volatile gameplay throughout the title.

DJ Cat is the first second-quarter release from Push Gaming and launches ahead of much anticipated upcoming titles like Retro Sweets and Cats of Olympuss.

“Win-what-you-see games have enjoyed a surge in popularity recently and we’ve taken that trend and framed it in a contemporary theme, delivering something fresh to players and operators,” the Senior Game Producer for Push Gaming, Craig Turner, said. “In another unique twist from most of our catalogue, we decided not to implement a bonus round but instead designed the entire game with a fast-paced feel that we’re sure players will love.”

The post Push Gaming’s DJ Cat Spins the Discs and the Reels appeared first on European Gaming Industry News.

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