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EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers

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EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers
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Behavioural analytics solution supports ’at risk’ players and the gambling industry by creating a common view of a player’s risk of harm across all UK operators

The UK Gambling Commission is reportedly seeking a universal solution that Betting and Gaming Council (BGC) member operators could employ to give them a common view of a players risk of harm in order to better protect players who bet across multiple accounts. One potential solution has now been developed for the UKGC, operators and players by the UK data specialist EQ-Connect.

EQ-Connect is a behavioural analytics and technology company focused exclusively on safer gambling.  Founded in 2019, it aims to collaborate with the UK online gambling industry to develop a cross-operator view of a player’s risk of suffering gambling related harms. The founding team of industry veterans has developed a credible solution to allow operators to use to better understand risk in a player’s cross operator gambling activity.

EQ-Connect is seeking to collaborate on a pilot project with a number of leading UK operators to deploy a real time platform capable of creating and delivering an aggregated, cross-operator view of any behavioural markers of problem gambling.

This new solution would enable effective, consistent and early interventions by operators when players are most at risk and wherever they choose to play. Aggregating cross-operator real time data delivers clearer insight which leads to better decisions, better interactions, and safer customers.

EQ-Connect was founded to mitigate three core issues:-
1/ How can gambling operators really protect players when they are blind to their activity on every other gambling site?
2/ How can the gambling industry protect players before their play becomes harmful and unaffordable?
3/ How can the operators protect players at exactly the moment they are losing control?

EQ-Connect is funded in part by Innovate UK, the UK Government’s innovation agency. It is also a Pending Certified ‘B Corporation’ business, meaning it is well on the way to full certification in the next 12 months. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

Will Mace, CEO at EQ-Connect said: “However capable or well-intentioned any single operator is, it is almost impossible for them to really protect at-risk players, when the player can so easily ‘go next door’ and start playing with another operator, or more likely, lots of other operators – who currently have no way of knowing if a new player is at-risk. A welcome bonus could be the straw that break the camel’s back. By creating a common view of risk, players can be protected wherever they choose to play.
This is a very complex project however – and collaboration with a willing industry is the key to success – and to a safer, more sustainable gambling environment for all.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.

Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’

 

The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.

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Finland Finalises Gambling Reform Framework: Market Opening Set for 2027

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Finland is preparing to usher in a new era for its gambling industry, with a comprehensive reform that transitions the country from a state monopoly to a regulated, licensed market. According to updates received by Nordic Legal, the Administrative Committee of the Finnish Parliament has completed its report, confirming the core elements of the reform. While the legislation has yet to be formally published, it is expected to pass without further amendments.

This reform marks a significant shift in Finland’s gambling landscape and introduces a well-defined roadmap that operators and suppliers should begin preparing for now.

Key Milestones in Finland’s Gambling Market Reform

  • B2C licence application opens: March 1, 2026

  • Opening of the gambling market: July 1, 2027

  • B2B licence application opens: July 1, 2027

  • B2B licence requirement enforced: July 1, 2028

In addition to these regulatory changes, the Finnish government is reportedly exploring mechanisms for enhanced player protection. One such initiative under consideration is the introduction of loss limits that would apply across all licensed operators, signalling a strong commitment to responsible gambling.

Nordic Legal: Your Strategic Partner for Finnish Market Entry

With deep expertise in the Nordic gambling sector, Nordic Legal is uniquely positioned to assist operators navigating the Finnish licensing process. Drawing on experience in Denmark and Sweden, the firm brings regulatory insight, a streamlined methodology, and local expertise to ensure clients are well-prepared for this market transformation.

Why Choose Nordic Legal?

1. Familiarity with Your Business
For existing clients operating in Denmark or Sweden, Nordic Legal leverages its existing understanding of your organisation and technical infrastructure. This continuity accelerates the process and avoids duplication of effort.

2. Regulatory Expertise
Years of engagement with Danish and Swedish regulators allow Nordic Legal to anticipate regulatory expectations, resolve potential issues early, and smooth out the application journey.

3. Proven Nordic Methodology
Nordic Legal applies a tested framework to each licence application, including:

  • Reusing existing documentation where possible

  • Mapping technical and certification requirements in advance

  • Aligning responsible gambling strategies with Finnish standards

  • Co-managing projects through your current contact and our Helsinki team

  • Constructive engagement with regulatory authorities when needed

Finland Licence Application Package

To support a seamless entry into the Finnish market, Nordic Legal offers a comprehensive application service that includes:

  • Translation of all required documents

  • Step-by-step application guidance

  • Completion of application forms

  • Full project management

  • Direct communication with the Finnish Gambling Authority on your behalf

Operators aiming to enter the Finnish market are encouraged to begin preparations early. Nordic Legal’s package ensures that you will be ready when the application process opens in 2026.

Thinking of Entering the Finnish Market?

Whether Finland is part of your expansion strategy or you need a clearer understanding of how the new legislation affects your operations, Nordic Legal is ready to help. With expert knowledge of the requirements, the process, and the business context, we provide the guidance and support you need to move forward confidently.

For more information about our Licence Application Package or a personalised assessment of the Finnish market, please contact Nordic Legal directly.

The post Finland Finalises Gambling Reform Framework: Market Opening Set for 2027 appeared first on European Gaming Industry News.

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NuxGame & Gamblers Connect Enter a New Partnership

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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.

This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.

The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.

Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.

By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.

This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”

The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.

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