Latest News
EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers

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Behavioural analytics solution supports ’at risk’ players and the gambling industry by creating a common view of a player’s risk of harm across all UK operators
The UK Gambling Commission is reportedly seeking a universal solution that Betting and Gaming Council (BGC) member operators could employ to give them a common view of a players risk of harm in order to better protect players who bet across multiple accounts. One potential solution has now been developed for the UKGC, operators and players by the UK data specialist EQ-Connect.
EQ-Connect is a behavioural analytics and technology company focused exclusively on safer gambling. Founded in 2019, it aims to collaborate with the UK online gambling industry to develop a cross-operator view of a player’s risk of suffering gambling related harms. The founding team of industry veterans has developed a credible solution to allow operators to use to better understand risk in a player’s cross operator gambling activity.
EQ-Connect is seeking to collaborate on a pilot project with a number of leading UK operators to deploy a real time platform capable of creating and delivering an aggregated, cross-operator view of any behavioural markers of problem gambling.
This new solution would enable effective, consistent and early interventions by operators when players are most at risk and wherever they choose to play. Aggregating cross-operator real time data delivers clearer insight which leads to better decisions, better interactions, and safer customers.
EQ-Connect was founded to mitigate three core issues:-
1/ How can gambling operators really protect players when they are blind to their activity on every other gambling site?
2/ How can the gambling industry protect players before their play becomes harmful and unaffordable?
3/ How can the operators protect players at exactly the moment they are losing control?
EQ-Connect is funded in part by Innovate UK, the UK Government’s innovation agency. It is also a Pending Certified ‘B Corporation’ business, meaning it is well on the way to full certification in the next 12 months. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.
Will Mace, CEO at EQ-Connect said: “However capable or well-intentioned any single operator is, it is almost impossible for them to really protect at-risk players, when the player can so easily ‘go next door’ and start playing with another operator, or more likely, lots of other operators – who currently have no way of knowing if a new player is at-risk. A welcome bonus could be the straw that break the camel’s back. By creating a common view of risk, players can be protected wherever they choose to play.
This is a very complex project however – and collaboration with a willing industry is the key to success – and to a safer, more sustainable gambling environment for all.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers
Latest News
EGT to reveal advanced Supreme cabinets and multigame mixes at BEGE Expo 2025
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EGT will send off this year’s gaming events season with another memorable participation in BEGE Expo. Traditionally, guests will be able to enjoy a wide selection of brand-new innovative products and bestsellers, as well as other surprises at the company’s stand 2.22 on November 26th and 27th.
Following their recent successful debut, the two new models from EGT’s Supreme series, S 55 V ST and S 55 S ST, will be presented to the local gaming audience for the first time during the show. Featuring captivating 55-inch UHD 4K displays, they will make a long-lasting impression on visitors with their stunning visuals, numerous interactive features, and smooth gameplay.
Alongside the General mixes, the Supreme cabinets will reveal the fascinating world of Supreme Selection Series multigames, including its latest addition – Jackpot Supreme Purple Selection mix. It will stand out with its premium collection of 50 exciting titles, blending well-established favorites and fresh new offerings with great potential.
Attendees will also be able to get acquainted with another brand-new multigame from the EGT portfolio – Power Red Selection. Including 54 titles, it will provide players with the opportunity to try their luck with both classic slots and roulette games, which can be set as Single Zero (European) or Double Zero (American) roulette.
The company’s jackpot family will be represented by the top-performing Asian-themed Zhao Cai Shuang Yu, Sheng Sheng Bu Xi, the absolute bestseller Bell Link, as well as Bell Link Boost and Gods & Kings Link with their new additions Bell Link Boost 2 and Gods & Kings Link 2.
EGT will also showcase its latest ETG developments. Guests will be able to learn more about the new Parallel Spins roulette center. It provides a state-of-the-art multiplayer experience with dual G RSA roulette centers positioned side by side. It allows simultaneous gameplay across both wheels, while a shared overhead structure delivers attractive options for branding and excellent visibility. Dedicated software enables true parallel spin functionality, which adds even more thrill to the game and increases player engagement.
EGT’s casino management system Spider with its 15 modules will be on display as well to demonstrate that it can be an indispensable assistant to casino managers in organizing daily activities at gaming venues. Numerous AWP and VLT solutions, created specifically for different markets, will complement the company’s product selection for the show.
EGT Digital will also showcase its rich variety of casino games, as well as the in-house developed iGaming platform X-Nave, providing operators with everything they need to build and grow a successful online business.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, commented: “It is always a pleasure for us to take part in BEGE Expo – the largest gaming exhibition on the Balkan Peninsula, bringing together industry professionals from the whole region. Once again this year, we will welcome our partners, clients and friends at our stand to share our upcoming initiatives and discuss how together we can achieve even greater success.”
The post EGT to reveal advanced Supreme cabinets and multigame mixes at BEGE Expo 2025 appeared first on European Gaming Industry News.
Latest News
VGCCC: EGM Application Improvements Consultation
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VGCCC has launched consultation on proposed reforms to the application process for Electronic Gaming Machine approvals in Victoria.
“Our Electronic Gaming Machine (EGM) application process for new premises approvals under section 3.3.6 and EGM increase applications under section 3.4.17 of the Gambling Regulation Act 2003 is undergoing a significant uplift to align with modern expectations, recent legislative change, and our strengthened mandate to minimise gambling harm. It also intends to reduce red tape by ensuring applicants focus on priority factors that commonly determine the suitability of an application,” VGCCC said.
VGCCC is inviting feedback from all stakeholders — including, but not limited to, industry participants, councils, experts and community organisations — to provide feedback on:
• the clarity and practicality of the revised application and hearing processes
• ambiguities, redundancies or gaps in the revised application form and practice notes
• any other opportunities to improve the application and hearing process.
Consultation period closes on 19 December 2025.
The post VGCCC: EGM Application Improvements Consultation appeared first on European Gaming Industry News.
Latest News
TaDa Gaming Releases Clover Ladybug
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TaDa Gaming, the award-winning casino content provider, has released Clover Ladybug, a vibrant slot where expanding Wilds, playful multipliers and the lucky ladybug herself lead the way to exciting 1500x wins.
Set on a 5×3 grid with 20 paylines, Clover Ladybug transforms the simple joy of nature into a lively slot experience. The reels are filled with clovers, golden bells and other lucky icons, all brought to life with bright, colorful graphics and a joyful soundtrack that celebrates every win.
At the heart of the gameplay lies the Wild expansion feature. Wild symbols can appear on any reel and will randomly expand in cross or diagonal patterns when they land. When multiple Wilds overlap, they stack into multiplier Wilds, creating thrilling combinations and boosting win potential across the board.
The Clover Ladybug feature adds another layer of surprise and charm. Acting as a collector, the Ladybug gathers clovers from the reels and can randomly return them back onto the board, triggering expansions and increasing rewards in unpredictable ways.
With its dynamic Wild mechanics, uplifting animations and smooth pacing, Clover Ladybug delivers approachable, high-energy gameplay that feels both classic and fresh.
Sean Liu, Director of Product Management at TaDa Gaming, said: “Clover Ladybug embodies everything players love about our approach to design—simple mechanics, vivid energy, and a sense of joyful unpredictability. Every spin feels alive with movement and potential.”
The post TaDa Gaming Releases Clover Ladybug appeared first on European Gaming Industry News.
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