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EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers

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EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers
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Behavioural analytics solution supports ’at risk’ players and the gambling industry by creating a common view of a player’s risk of harm across all UK operators

The UK Gambling Commission is reportedly seeking a universal solution that Betting and Gaming Council (BGC) member operators could employ to give them a common view of a players risk of harm in order to better protect players who bet across multiple accounts. One potential solution has now been developed for the UKGC, operators and players by the UK data specialist EQ-Connect.

EQ-Connect is a behavioural analytics and technology company focused exclusively on safer gambling.  Founded in 2019, it aims to collaborate with the UK online gambling industry to develop a cross-operator view of a player’s risk of suffering gambling related harms. The founding team of industry veterans has developed a credible solution to allow operators to use to better understand risk in a player’s cross operator gambling activity.

EQ-Connect is seeking to collaborate on a pilot project with a number of leading UK operators to deploy a real time platform capable of creating and delivering an aggregated, cross-operator view of any behavioural markers of problem gambling.

This new solution would enable effective, consistent and early interventions by operators when players are most at risk and wherever they choose to play. Aggregating cross-operator real time data delivers clearer insight which leads to better decisions, better interactions, and safer customers.

EQ-Connect was founded to mitigate three core issues:-
1/ How can gambling operators really protect players when they are blind to their activity on every other gambling site?
2/ How can the gambling industry protect players before their play becomes harmful and unaffordable?
3/ How can the operators protect players at exactly the moment they are losing control?

EQ-Connect is funded in part by Innovate UK, the UK Government’s innovation agency. It is also a Pending Certified ‘B Corporation’ business, meaning it is well on the way to full certification in the next 12 months. Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

Will Mace, CEO at EQ-Connect said: “However capable or well-intentioned any single operator is, it is almost impossible for them to really protect at-risk players, when the player can so easily ‘go next door’ and start playing with another operator, or more likely, lots of other operators – who currently have no way of knowing if a new player is at-risk. A welcome bonus could be the straw that break the camel’s back. By creating a common view of risk, players can be protected wherever they choose to play.
This is a very complex project however – and collaboration with a willing industry is the key to success – and to a safer, more sustainable gambling environment for all.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EQ-Connect aiming for ‘single customer view’ across multiple betting operators to help problem gamblers

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025

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Amusnet has been shortlisted in four categories at the Golden Spades Awards 2025, organised by the Association of Organisers of Gambling Games & Activities in Bulgaria (SOHIDB). The company is recognised for its achievements as the Most Successful Bulgarian Company Abroad, for its innovation with the Slot Machine of the Year, for the Debut of the Year for Gaming Machines and as the Online Supplier of the Year.

This recognition highlights Amusnet’s continuous commitment to excellence, and global growth across the online, online live casino and land-based gaming sectors. The Golden Spades Awards celebrate the companies and individuals driving the future of the gaming industry in Bulgaria and beyond, honoring outstanding performance and leadership in technology, product development and business development.

Irina Rusimova, Chief Commercial Officer at Amusnet, said: “It’s a great honor to see Amusnet recognized across multiple categories at this year’s Golden Spades Awards. These nominations reflect the dedication, creativity, and passion of our entire team, as well as our strong partnerships both in Bulgaria and worldwide. We are proud to represent Bulgarian innovation on the global stage and to continue setting high standards for entertainment and technology.”

The post Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025 appeared first on European Gaming Industry News.

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BC.GAME Wins “Best Crypto Casino” at SiGMA Central Europe Awards 2025

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Global crypto entertainment brand BC.GAME has been named “Best Crypto Casino 2025” at the SiGMA Central Europe B2C Awards, held this year in Rome. The result has been published via SiGMA’s official channels and industry media, with BC.GAME listed among the winners in the cryptocasino operator category.

As part of the SiGMA Central Europe 2025 event in early November, the B2C Awards focused on operators that have shown notable performance in online entertainment and sports betting over the past year. The “Best CryptoCasino 2025” category is specifically dedicated to platforms built around crypto assets as a core feature of their offering.

According to award-related communications and public review sources, BC.GAME’s recognition is linked to its integration of crypto payments, multi-vertical product line-up and ongoing development in Web3-oriented use cases. Several third-party reviews have highlighted BC.GAME as a representative example of a platform that supports multiple cryptocurrencies, combines casino and sports content, and designs features with on-chain users in mind.

BC.GAME noted that the award serves as a form of interim feedback on the platform’s long-term commitment to the crypto segment. The company plans to continue improving the user experience around crypto payments, cross-device product performance and content operations, while expanding sports and esports-related partnerships in markets where such activities are permitted by local regulation.

As a crypto-native operator, BC.GAME incorporates mechanisms such as provably fair verification into its product design and combines these with a native token and promotional structures to deliver an integrated casino and sports experience for crypto community users. With continued nominations and awards within the SiGMA framework and other international programmes, BC.GAME is increasingly regarded as a long-term player in the crypto entertainment vertical.

The post BC.GAME Wins “Best Crypto Casino” at SiGMA Central Europe Awards 2025 appeared first on European Gaming Industry News.

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ACMA: Self-Excluded Gamblers Report a Better Quality of Life

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New survey figures from the Australian Communications and Media Authority (ACMA) has revealed that around four in five people (77%) who have registered for self-exclusion from online and phone wagering services experience a better overall quality of life.

The ACMA-commissioned research into user experience with BetStop – the National Self-Exclusion Register also found 79% of registrants experienced improved mental health and 69% experience better personal relationships with family, friends and partners.

Almost all (96%) of registrants surveyed also said that they had either completely stopped betting on sports or racing events (81%) or had decreased their betting (15%).

ACMA member Carolyn Lidgerwood said that the survey and research results show how self-exclusion is helping Australians to manage their gambling behaviour.

“We know online gambling causes a great deal of harm for too many in our communities. It is wonderful to see that the national self-exclusion register is having a positive impact. The stories shared with us are both moving and compelling,” Ms Lidgerwood said.

“We want to make sure everyone who uses phone or internet gambling in Australia is aware of their options for self-exclusion.

“It only takes five minutes to register, and this could change your life,” she said.

The research was undertaken by ORIMA on behalf of the ACMA. The report, including individual case studies, is available at BetStop – the National Self-Exclusion Register research.

The findings from this research will also help to inform the statutory review of the NSER that is currently underway.

The release of the research coincides with BetStop – the National Self-Exclusion Register reaching a new milestone, with more than 50,000 Australians now having chosen to self-exclude since the launch of the programme in August 2023. Over 32,000 people currently have active exclusions.

When someone chooses to register, they are excluded from all of the approximately 190 licensed wagering providers in Australia.

The post ACMA: Self-Excluded Gamblers Report a Better Quality of Life appeared first on European Gaming Industry News.

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