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Betway increase La Liga presence with Real Betis shirt sponsorship

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Two-year deal increases company’s European football portfolio.
Global online betting and gaming company Betway has signed a two-year deal to become the official shirt sponsor of Spanish top-flight football club Real Betis Balompié.
The partnership will see the Betway logo appear on the famous green and white jersey from the start of the 2020/21 La Liga season as well as around the perimeter of their Benito Villamarin stadium.
Anthony Werkman, Betway, CEO said: “Real Betis play in one of the most popular leagues in the world, where we already have a tremendous presence. We couldn’t be happier to be partnering with one of the established clubs with a great history. We look forward to showcasing Betway to their fans and the people of Seville.”
Ramón Alarcón, General Director of Business of Real Betis Balompié added: “At Real Betis we have been working in the digital environment for many years to increase the value of our advertising assets. This sponsorship agreement, which is the most important quantitatively in our history, recognises this work, for which we are proud. In addition, the agreement comes with a leading company in the sector, with scrupulous compliance with current regulations.”
Betway have been prominent shirt sponsors and betting partners in La Liga since 2018, as well as sponsoring Premier League club West Ham United in England since 2015, in addition to many other deals in the sport throughout the continent.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betway increase La Liga presence with Real Betis shirt sponsorship
Latest News
Vegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
Platform provider Vegangster has completed the integration of JackpotX, a flexible jackpot engine developed by Sharedluck, giving operators a new way to run scalable jackpot campaigns across brands and game catalogues. The integration focuses on player-contribution jackpots, creating an additional revenue stream for operators.
JackpotX provides more granular control than traditional jackpot tools. Operators can configure several jackpot tiers, define custom triggers, and adjust campaign parameters in real time without downtime. This makes it easier to launch targeted campaigns quickly and align jackpots with specific retention or promotional objectives.
With the integration, Vegangster clients can manage jackpots directly inside their existing back office. Campaigns can be linked to selected brands, game groups, or specific player cohorts, with real-time performance insights available through Sharedluck’s dashboards. This helps teams monitor engagement, track contribution levels, and optimise campaigns while they are Running.
For players, jackpot values update in real time across all touchpoints, including lobby displays, game interfaces, and promotional banners, creating visible momentum as prizes grow. This transparency drives catalogue exploration and extends session time, giving operators a practical tool for supporting both short-term promotional bursts and longer-term engagement Strategies.

Michael Oziransky, Chief Product Officer at Vegangster, said:
“Jackpots remain one of the clearest levers for engagement in online casinos. Sharedluck built an engine that offers operators the level of precision and flexibility they expect from modern tools. With JackpotX inside Vegangster, teams can run customised jackpot campaigns at the speed their operations require.”
The partnership brings Sharedluck’s jackpot engine directly into Vegangster’s ecosystem, giving operators a straightforward way to deploy contribution-based jackpots and track performance through real-time analytics.
Chris Scicluna, Co-Founder at Sharedluck, said:
“We are excited to bring JackpotX to Vegangster operators. In successful campaigns, we have seen higher retention, longer session times, stronger conversion from casual to regular play, and clear uplift in VIP-focused promotions. We look forward to seeing Vegangster clients achieve similar results.”
The integration is now available for all Vegangster operators. Existing clients can enable JackpotX through their account manager, with configuration handled inside the Vegangster back office and supported by Sharedluck’s analytics dashboards. New operators can access the module during onboarding as part of their standard setup process.
Operators can get a closer look at JackpotX at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live demos available at stand 1E20.
About SharedLuck
Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
Press contact
Romans Kozlovskis
Senior Content & PR Manager
Latest News
Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution
Pioneering slots studio Big Daddy Gaming® has signed a new content distribution agreement with leading aggregation platform Hub88, further strengthening its early commercial rollout across key regulated European markets.
The partnership will see Hub88 integrate Big Daddy Gaming’s growing portfolio of slot titles via its Casino API Integration Service, providing the newly launched studio with immediate access to a broad network of licensed operators.
As part of the agreement, Hub88 will onboard an initial batch of Big Daddy Gaming’s debut releases, showcasing the provider’s signature game DNA combined with its brand promise of Reel Fun Real Value, delivering operators fresh content aligned with local player preferences.
The integration follows Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden, further reinforcing its commitment to regulated markets and supporting partners with compliant, market-ready content.
Marking another milestone in Big Daddy Gaming’s commercial trajectory, the partnership underscores the strong appeal of its early content offering.
With Hub88’s strong footprint across Europe, the deal reinforces the studio’s initial growth as Big Daddy Gaming continues to secure early support from major operators.
Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with Hub88 is another strong endorsement of our strategy and the quality of our early content. Their platform plays a key role in connecting studios with major operators across Europe, and we’re delighted to offer our titles to their network.
“This agreement helps accelerate our presence in regulated markets and gives partners immediate access to games built on our Reel Fun Real Value philosophy.”
Ollie Castleman, Managing Director at Hub88, added: “Big Daddy Gaming® is one of the most exciting new studios to emerge this year, and we’ve been impressed by the clarity of their vision and the strength of their early portfolio. We’re thrilled to be among the first platforms to distribute their content and expect their distinctive style and solid mechanics to resonate well with operators and players across our network.”
The post Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution appeared first on Gaming and Gambling Industry Newsroom.
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Games Global and Fortune Factory Studios wrap up 2025 with supercharged sequel Gold Blitz Express™
Games Global and its exclusive studio partner, Fortune Factory Studios, have launched a high-voltage finale to 2025 with Gold Blitz Express, the latest iteration of its dynamic franchise.
Building on the proven popular foundations of its predecessors, Gold Blitz Express retains the titular cash collect mechanic and bonus choice, but amps up the sequel with a brand-new Blitz Express feature and deeper bonus progression.
The Blitz Express mechanic is activated when a train symbol lands on reel six on any spin. A train steams across the reels pulling up to 20 carts, with each awarding a cash prize or one of four fixed jackpots, the total value of which is collected and awarded.
The studio has also elevated Gold Blitz spins with the introduction of an Accumulation Trail, which collects each Blitz symbol that hits. Every third collected awards additional spins and an increasing multiplier, with up to 14 spins and a 5x maximum multiplier, surging win potential.
Supplementing the action further is the integration of Games Global’s Rising Rewards jackpot, where every coin boosts the prize pot up to 200x, which can be randomly paid out.
The Gold Blitz series continues to define industry trends from a player control perspective. In addition to the bonus choice and bonus buy options, a Win Booster doubles the likelihood of activating features, while Bonus Recharge offers an opportunity to purchase an extra spin following feature completion.
Gold Blitz Express represents the latest evolution of one of the industry’s most diverse, battle-tested game franchises, spotlighting Fortune Factory Studios’ continued commitment to creating products that perform.
Alexander Monsma, Team Manager, Game Sales at Games Global, said: “2025 marks the fourth consecutive year that we have unveiled a Gold Blitz game toward the end of December – it is the perfect way to ring in the new year.
“Gold Blitz Express is the most feature-rich upgrade to date, electrifying the environment with even more variety and potential.”
David Reynolds, Director of Games Strategy & Partner Management at Games Global, added: “The Gold Blitz brand remains one of the strongest franchises in our portfolio, and Gold Blitz Express builds on that success by extending the series with genuine depth. The introduction of new elements, such as the Blitz Express feature, feels like a natural evolution of the brand.
“It’s a fitting way to close out 2025, with the continued performance of the series reflecting Fortune Factory’s ability to create games with lasting appeal and sustained engagement. We can’t wait to showcase our upcoming lineup within this franchise and more as we enter 2026.”
The post Games Global and Fortune Factory Studios wrap up 2025 with supercharged sequel Gold Blitz Express™ appeared first on Gaming and Gambling Industry Newsroom.
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