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Betsoft and BlueOcean Discuss the Recipe for Long-Term Success in iGaming Partnerships

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Betsoft and BlueOcean Discuss the Recipe for Long-Term Success in iGaming Partnerships
Betsoft and BlueOcean Discuss the Recipe for Long-Term Success in iGaming PartnershipsReading Time: 5 minutes

 

Selling product, although essential, is still only one part of an effective business formula. Relationship building in today’s global and crowded markets is a major element for long-term success. Enduring partnerships need trust and commitment from both sides, plus a little something else. Erik Köhler, Marketing Manager at Betsoft Gaming and Dejan Jović, CEO at BlueOcean Gaming enjoyed a socially distanced meeting to discuss just what makes their companies’ relationship work.

Erik is a data driven marketer with substantial knowledge of digital marketing, social media exploitation andafiliation within the iGaming world. Over the past decade, Betsoft has earned a reputation as one of the world’s premier producers of high quality igaming products. It offers an unparalleled level of service, backed by a solid and highly experienced team. In addition to the substantial portfolio of cinematic quality games, the product suite also includes a full featured casino management platform. Betsoft’s commitment to excellence has made it a leader in the industry. Independent certifications and licensing in numerous igaming markets have been obtained and, through these efforts, Betsoft has secured a loyal client base throughout Europe, Asia and the Americas.

Dejan comes from a technical background in IT. His career in iGaming spanned product management, strategic development and business development before he became CEO of BlueOcean in 2016. The Slovenian-based business is an independent B2B online gaming software provider. Gamehub – their inhouse gamehub aggregation – allows casino operators to launch multiple game providers with a single API integration. With a business strategy comprising easy-to-use, time saving and efficient all-in-one solutions for online casino businesses, their White Label solution offers the necessary suite of products and services required to start an online casino. 

EK: Betsoft and BlueOcean have enjoyed a successful partnership for some time; what made you choose Betsoft originally and what keeps the partnership working?

DJ: ‘Yes, we have been collaborating since 2015. Betsoft was one of the first game providers available within our Game Aggregation solution – GameHub. I would say that the quality of the games was a significant enabler for our growth right from the start. Working with Betsoft was integral to the success of our strategy. By choosing Betsoft products originally, we were able to offer those great games to all of our initial operators. This early success acted as a magnet to bring in more new clients for us. The result today is that almost all of our clients have access to the Betsoft portfolio.

We will definitely keep working together as our success is reflected in the great business growth we have made together. An important factor contributing to the strength of our long-term partnership is the technical side of your games: operationally, the games run smoothly so we never experience any issues. Finally, we have great communication overall and that always makes life easier.’

EK: At Betsoft, we too have been very happy with how our partnership has developed. Your business has grown considerably since you started: can you sustain this growth?

DJ: ‘We are really proud of our effort over the past few years; it required hard work and commitment from the entire team but it has paid off. Our dream is to maintain solid growth, but we are keeping ourselves grounded and accept that it will take some time. Currently our GameHub solution offers more than 5000 games from around 80 game providers, although we are always looking for more.

The strategy is to provide globally accessible games. In addition to our extensive game library, GameHub features an additional set of four features: Automated Game Catalogue, which enables a fully automated release of new content along with extensive game details and icons; FreeRound API, which allows operators to distribute free spins to selected players through single implementation that works with all game providers supporting free rounds; Game History API, which gives our clients access to detailed game history which can then be incorporated into their own back-office and, finally, Unified Jackpot Feed which offers the potential to display jackpot values in real time.

Although we are satisfied with the product as is, we want to take it to the next level. We will offer further additional features to make us stand out from the crowd and to showcase GameHub as something special. But each development requires a lot of time to be perfected. We are currently working on Tournaments and feature triggering – which are both available across most game providers including Betsoft. This is a great tool to offer in terms of player engagement and retention.

Finally, in addition to product development, we have invested in targeted marketing. This, for us, is something new. Previously we never dedicated a team, budget and policy to marketing. Our strategy for this year was to attend all the major iGaming events worldwide; however, due to the covid-19 situation, this has been put on hold. Therefore, we have re-directed our focus on to advertising and marketing online, thus raising brand awareness through this platform – at least until the live events are back in business. So yes, we feel confident that, with our plans in place, we will continue to grow.’

EK: BlueOcean has enabled many start-ups in the industry and encouraged them to showcase the best games on their sites. Which casino operator would you say that you are the most proud of assisting?

DJ: ‘Currently we have more than 100 active clients on our GameHub aggregation and an additional 40 White Label and Turnkey solutions. We work closely with all of them to constantly grow the numbers. This year we hit record volumes which, for us, is a great indicator that our strategy works. Our clients managed to expand their business through a mix of our software solutions and great gaming content.

Originally, we started with B2C business; therefore we have many White Label operators, all of whom we are immensely proud. Together we have a created a successful story. One in particular has been with us right from the beginning in 2012. Universalslots.net is just one of the multiple brands this client has with us and we are impressed by them. Also, a very recently sealed partnership with us is becoming a great success already. Horuscasino.com is another B2C who has managed to grow amazing numbers in the space of just one year, so we are pretty proud of that relationship too.’ 

EK: Over the years that Betsoft and BlueOcean have been working together, does any one particular moment or event stand out for you?

DJ: ‘Originally, most of our communication went through email and Skype which was a bit impersonal; therefore we arranged to meet in person with the then Betsoft Head of Sales at the Berlin Gaming Show in 2016. We introduced ourselves at the stand and then we went out together. It was a memorable dinner! Judging by our continuing success, we created a mutually supportive relationship from the start. This is something we still maintain as we normally meet regularly at gaming shows, iGaming awards and other events.

From a business point of view, we definitely appreciate the promotions we run together, particularly the personalised ones. These are very well received by our clients and reinforce how much we respect each other as partners.’ 

EK: Betsoft is renowned for its regular releases of quality games and this is set to continue. Which Betsoft game is your personal favourite and why?

DJ: ‘Correct. Betsoft has a really nice library of games and some outstanding titles. Also, new game releases come out regularly and we are always primed and ready to release them on the exact date of the official launch so we benefit from the great marketing.

Personally, the older, classic games stick in my memory the most. Titles such as Pinocchio, Dr. Jekyll & Mr. HydeSugar Pop and Tiger’s Claw are just such great games. However, I would say that my favourite game is Good Girl Bad Girl. I remember that, at the time of release, this game was highly anticipated. It has some impressive features such as the option for players to choose their side and change the gameplay. I also recall that we recommended the game highly to all our clients at the time and the take up was very strong.’

Clearly long-term relationships benefit from trust, supportive structures and open channels of communication as well as co-ordinated and mutually beneficial direction. After five successful years working together, Betsoft and BlueOcean are very much anticpating many more to come, whatever the circumstances.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betsoft and BlueOcean Discuss the Recipe for Long-Term Success in iGaming Partnerships

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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