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Gauselmann UK start political engagement campaign


Gauselmann UK opened its ‘Constituency Campaign’ when members of the senior team hosted Mark Pawsey, the Conservative MP for Rugby, at the Warwickshire town’s Merkur Cashino Adult Gaming Centre on Friday 24 July.
Mr Pawsey, who was hosted by Praesepe Chief Operating Officer, Mark Schertle, Gauselmann UK’s newly appointed Director of Public and Political Relations, Tony Boulton and Head of Compliance, Amanda Kiernan, commented: “It was great to visit the Merkur Cashino in Rugby, meet the team and to see the measures that they’ve put in place to make the AGC a Covid-secure environment for visitors.
“Now more than ever, it’s absolutely vital to support local businesses on our high streets as we look to rebuild and recover after lockdown. The months ahead will be challenging for businesses and retailers, but the government is committed to ensuring they have the support they need, and it was important for me to get honest feedback from Tony, Mark and the team. I look forward to visiting again soon to see how things are progressing.”
Reflecting on the visit and the overall objectives, Tony Boulton said: “When we announced our political campaign we were very clear that our strategy moving forward is to get to know as many of the MPs representing constituencies in which Gauselmann UK has venues and employs local people.
“Mr Pawsey was very keen to meet staff and find out how we were coping with social distancing, track and trace undertakings and the hygiene protocols – all of which he was able to witness in operation. I think he was suitably impressed by the environment, which has a typical Cashino high street footprint of 60 machines, by the professionalism of the customer-facing staff and by the contributions the Group makes to the national economy as well as numerous local economies.
“From our perspective, it’s absolutely vital that MPs understand exactly what the AGC sector is all about. A lack of understanding has often been the root cause of many of the policy/political miss-steps that have held back the industry, something which we simply cannot afford as we approach the review of the Gambling Act.”
“Hosting MPs in what is our place of work and explaining how we live social responsibility, demonstrating why the 80/20 rule is damaging business and how not being able to offer a range of payment methods restricts consumer choice, has to be far more effective than writing a letter or sending an email. Instead, our focus is on building relationships and creating a dialogue with our constituency MPs.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Gauselmann UK start political engagement campaign

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AI-Powered Gamification Arrives on Vegangster Platform via Smartico
iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.
The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.
“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.
Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.
“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About Smartico
Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.
The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.
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1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest
Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.
On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.
As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.
Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.
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Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck
Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.
In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at Slotsjudge, Pantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.
Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.
The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.
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