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First live gaming summit after lockdown MARE BALTICUM 2020!

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First live gaming summit after lockdown MARE BALTICUM 2020!
First live gaming summit after lockdown MARE BALTICUM 2020!Reading Time: 2 minutes

 

It’s that special time of the year again when MARE BALTICUM Gaming Summit brings together industry shareholders and government officials from the Baltic and Scandinavian region. This year, the summit is taking place in Tallinn, Estonia on August 6th, 2020. We can look forward to active discussions wrapped around topics such as classic sports betting, cross promotions, the Scandinavian gaming industry as a whole, and more. In 2020, the aim of the summit is to bring start-up operators to the stage and also continue the panel discussion style with at least one panelist being an operator from the market vs. gambling authority and controlling authority discussing issues and changes in the market.

At the discussion panel, there will be a gathering of notable experts from the industry, including Jan Urbanec, CEO of Endorphina, and Jakub Kolomicenko, Head of Legal also at Endorphina, amongst many others. During the discussion, Jan will be participating in the discussion about Cross Promotions, Betting, Game Variety and More, while Jakub will present his perspective and moderate the panel on the topic of the Scandinavian gambling industry and updates from Germany.

The Swedish gambling market has been messy for some time. Sweden used to have a monopoly gambling market, where there was only state-owned companies or state-controlled companies who were allowed to provide gambling for money. With the digitalisation, the monopoly has been put out of system and Swedish customers are able to gamble via operators who are based outside of Sweden. A new legislation was required to make sure that those who have applied for a license and comply with Swedish regulations will be able to be presented at the Swedish market.

Head of Legal of Endorphina Jakub Kolomicenko shares: “After a long break, I cannot wait to be back in the conference circle. The recent development has been hectic and in the name of COVID-19, the industry has adopted quite a few regulations to protect players. One of the most controversial regulations is in Sweden. And this is exactly what we will be focusing on with my panelist of well-recognised experts.”

The unfortunate cancelation of most sports events had an obvious effect on betting operators, although, the companies that diversified with their product offerings did manage to mitigate losses. It will be interesting to hear different perspectives on this issue and how other operators have been managing this situation.

CEO Endorphina Jan Urbanec shares: “It feels great that we are getting back on the road!
Thanks to Mare Balticum’s event, we can strengthen our current business connections and make news ones. My participation in the panel focuses on the cross promotions of casino games, alongside a team of long-term industry professionals. This will be something that I will definitely deeply enjoy. Looking forward to sharing some inside industry knowledge and absorb some as well.”

As usual, the MARE BALTICUM 2020 summit will provide its attendees with the perfect networking opportunity for everyone in the gambling industry. Sales manager of Endorphina Valeriya Nasypova, who is responsible for the Scandinavian and Baltic markets will also be presented at the Summit. Will you be there to absorb the latest insights and discuss the trending topics of 2020 in person? Mark your calendar for August 6th 2020 in Tallinn, Estonia and meet Endorphina delegates there!

Want to learn more about the event? Be sure to visit https://marebalticumgaming.com. To learn more about Endorphina, the leading online slots gaming provider, check out their website at https://endorphina.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: First live gaming summit after lockdown MARE BALTICUM 2020!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem

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Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.

Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.

In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”

Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:

“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”

With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.

The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.

Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.

 

The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.

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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform

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Magency Life, WeClub Malaysia, and 2up.io sign on following Optimove’s regional launch

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform in iGaming, today announced that three leading APAC iGaming operators: Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform. This follows the company’s formal launch of operations in Asia-Pacific and underscores its momentum in the region.

The announcement comes immediately after Optimove’s appointment of iGaming veteran Jack Wheeler to head the APAC region. Wheeler and team are driving regional growth and supporting operators in scaling player engagement strategies through data, personalization, and AI-driven orchestration.

“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking, with a deep commitment to meaningful player engagement,” said Jack Wheeler, Senior Account Executive and Head of APAC. “Optimove’s ability to empower operators that embrace Positionless Marketing to increase marketing efficiency by 88% is ushering the APAC iGaming industry into an era where real-time marketing execution is scalable.”

Optimove’s Positionless Marketing Platform gives marketing teams the power to independently launch and optimize campaigns across channels without waiting on engineering, creatives, or analysts.

The company’s Optimove Ignite+ program, played a key role in accelerating adoption across the region. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.

“These partnerships mark a major step forward in our mission to help operators across APAC build deeper, longer-lasting relationships with their players,” said Motti Colman, VP of Revenue at Optimove. “It underscores that Positionless Marketing, and its ability to free marketers to execute personalized player journeys without bottlenecks, is a key to growth in competitive markets. We’re honored to be chosen.”

With regional operators facing rising competition and evolving player expectations, Optimove provides the tools to act instantly on data, deliver personalized experiences, and drive lifetime value all from a single, AI-powered platform.

 

The post Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform appeared first on European Gaming Industry News.

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PepsiCo Returns as Main Partner of the Esports World Cup 2025

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PepsiCo brings back Pepsi and introduces Mountain Dew, energising the global gaming community at the world’s largest esports event.

The Esports World Cup Foundation (“EWCF”) today announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. With Pepsi and Mountain Dew joining the EWC, both iconic beverages will fuel and energize the worldwide gaming community.

The renewed partnership marks the continued expansion of PepsiCo’s footprint in gaming and a bold step forward in delivering world-class experiences to fans in Riyadh and around the globe.

Following its debut as a Founding Partner in 2024, Pepsi returns to the Esports World Cup with an expanded presence across the 2025 festival. Activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.

Mountain Dew, joining as a Main Partner for the first time, is levelling up players’ game in EWC 2025 to EWC 2025. A long-standing supporter of gaming, the brand will deliver immersive on-site experiences, exclusive merchandise drops, and branded competitions that resonate from grassroots to pro. With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints — reinforcing its ambition to lead in gaming culture and power the next generation of players.

Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.

Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation, said: “We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity”

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.

 

The post PepsiCo Returns as Main Partner of the Esports World Cup 2025 appeared first on European Gaming Industry News.

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