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Superbet Becomes Majority Shareholder in Lucky 7

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Superbet Becomes Majority Shareholder in Lucky 7
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Superbet Group has acquired a 60% stake in online casino operator Lucky 7.

Financial terms of the deal were not disclosed, but Superbet said the purchase marks the second step in its strategy, having made an initial investment in the platform during its start-up phase in early 2019.

Lucky 7 operates a number of online casino brands across multiple markets in Europe and America. The business has also applied for licences in other regions and expects to launch in three new markets within the next 12 months.

“Lucky 7 is an acquisition that complements our current expertise well and further diversifies the SB Group across multiple geographies. Additionally, it significantly boosts our online gaming revenue and brings product and marketing expertise the group will benefit from for years to come,” Johnny Hartnett, chief executive of Superbet, said.

“I have long been an admirer of Olof and the team from the other businesses they were involved with in the sector. Being able to partner with them to grow together is a great opportunity,” Johnny Hartnett added.

“We have a perfect match here. On the one hand we have Lucky 7, a relatively new but already strong company both in terms of absolute numbers, but also in terms of product, player experience, online casino, and digital marketing expertise. On the other hand, there is the Superbet Group known as the best multichannel sports betting operator in the Central and Eastern European region,” Lucky 7’s Orn said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Superbet Becomes Majority Shareholder in Lucky 7

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Germany’s Largest State Lottery Moving Retailers to Scientific Games’ New Optical Technology

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Company’s Contour.v Terminals Will Modernize Transactions for WestLotto’s Players and Retailers

Scientific Games and Germany’s WestLotto technology teams are collaborating to bring camera-based retail technology to the Lottery’s retailers in Germany’s most populous state, North Rhine-Westphalia. The company’s high-performance Contour.v terminals move the retail lottery transaction to a more modern, transparent and contactless experience for both retailers and players. Scientific Games will install the Contour.v terminals across WestLotto’s network of more than 3,000 retail outlets beginning in April 2025.

Andreas Kötter, Managing Director for Westdeutsche Lotterie GmbH & Co. OHG, said, “Our work with WestLotto’s longtime technology partner Scientific Games continues to modernize our retail network. The new camera-based terminals are the next step toward digitalizing transactions in our retail environments, and we anticipate a very positive reaction from our retailers as well as our players.

Offering contactless player interactions and mobile scanning features, the Contour.v terminals represent Scientific Games’ new-era optical technology. Contour.v was innovated by the company as part of its newest line of high-performance Contour terminals to meet evolving market demand in integrated lottery retail and digital environments.

The camera-based optical terminals feature an easily viewable and accessible ticket scan area and HD screens configurable for both clerk and player view, Contour.v was designed with durability and unparalleled user experience in mind. A sleek, uni-body eliminates unnecessary parts, making the terminals extremely reliable. Unique, advanced optics technology enhances the speed of service. The Contour.v terminals also offer easy processing and a variety of options for ongoing software upgrades.

“WestLotto has always demonstrated a strong focus on technology. Moving to new optical terminals is another example of innovative vision to modernize the lottery retail experience,” said Matthias Müller, VP of Sales & Marketing for Scientific Games. “We are very pleased that WestLotto continues to trust Scientific Games’ technology and support services.”

The company has served WestLotto for more than 25 years and currently provides the Lottery with its world-leading instant games, as well as a retailer management system, retail point-of-sale technology, iLottery and sports betting

Scientific Games is a supplier to all 16 lotteries in Germany, and the largest lottery systems technology provider in Europe. The company currently supplies games, technologies, analytics and services to 150 lotteries in 50 countries.

The post Germany’s Largest State Lottery Moving Retailers to Scientific Games’ New Optical Technology appeared first on European Gaming Industry News.

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Aurora Gaming Crowned Champions of $350,000 Skyesports Masters 2024, Earns Spot in Skyesports Championship

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Aurora Gaming has been crowned the champions of the Skyesports Masters 2024, defeating OG 3-1 in an intense Grand Finals. With this victory, the team will take home $105,000 of the $350,000 prize pool and secure a slot in the next tournament of the 2024 Skyesports Counter-Strike 2 roadmap, the Skyesports Championship 2024.

The Skyesports Masters 2024 took place from April 8 to 14, featuring eight teams from India and Europe competing for the lion’s share of the substantial prize pool.

Coming in after a first-place finish at the Skyesports Grand Slam 2024 in Pune, India, last month, Aurora Gaming were on a hot streak and favored to win it all. The Siberian team had a dominant run throughout the upper bracket, achieving first place.

Facing Aurora in the Grand Finals was OG. The team had already lost to Aurora in their opening game of the Skyesports Masters and had to navigate through a high-stakes lower bracket, eliminating ENCE, Ninjas in Pyjamas, BIG, and BetBoom to reach the Grand Finals.

Aurora proved to be the stronger team this time as well, with a decisive 3-1 finish. The map-wise results were as follows:

● Anubis: 13-6 (Aurora Gaming)

● Mirage: 11-13 (OG)

● Ancient: 13-10 (Aurora Gaming)

● Overpass: 13-3 (Aurora Gaming)

In a post-match interview, Aurora’s Evgeniy “Norwi” Ermolin expressed gratitude to the team’s fans, stating, “I am feeling really good; we played really well today. Thank you for watching, for the support, and for everything. We will continue trying our best and look forward to playing some LAN.”

The Skyesports Masters 2024 reached a peak viewership of 41,833, a significant increase from the previous year, according to Esports Charts. Counter-Strike esports in India was given a revival through the 2023 and inaugural edition of the Skyesports Masters, the Playoffs for which happened in Bangalore, India. Skyesports has also announced that the Skyesports Masters will return for its third edition in the summer of 2025 with a six digit prize pool.

With this victory, Aurora Gaming has secured a slot in the Skyesports Championship 2024, the details of which will be announced later. It’s the next tournament in Skyesports’ 2024 Counter-Strike 2 esports roadmap, which has paved the way for international teams to look at the tournaments as viable IPs for them to participate in.

Commenting on the Skyesports Masters 2024, Shiva Nandy, Founder and CEO of Skyesports, said, “Congratulations to Aurora Gaming for winning the Skyesports Masters 2024. With more than 40,000 concurrent viewers, the tournament has made a significant impact in the global Counter-Strike 2 esports ecosystem, and I couldn’t be more excited for the future. Up next, we will bring another elite tournament, the Skyesports Championship 2024, which will be the sixth edition of this IP and the first time that Counter-Strike 2 will be a part.”

The post Aurora Gaming Crowned Champions of $350,000 Skyesports Masters 2024, Earns Spot in Skyesports Championship appeared first on European Gaming Industry News.

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4ThePlayer Celebrates Recognition as Top Game Provider!

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In an exciting acknowledgement from the Slots Launch Weekly Roundup, 4ThePlayer has been highlighted as one of the top 35 game providers in the iGaming industry, against competition from 457 game providers!

This recognition comes as the newsletter celebrates its first anniversary, showcasing the top achievements of game developers and the games they have released over the past year.

Slot Launch reviewed 4,270 new casino games this year and stated that 4ThePlayer stood out by having 40% of its games in the weekly top 10% of new releases, according to their expert assessment. This emphasises the company’s commitment to high-quality, engaging and player-centric games! Praising the company’s performance, Slot Launch commented about the shortlist:

“We’ve virtually played every single game that’s ever been made for real money online play and we’re confident that our ability to identify hit games is as good as it gets…..We feel [4ThePlayer] have absolutely smashed it with their games over the past 52-week period.”

Henry McLean – Co-founder, Commercial & Marketing Director at 4ThePlayer said:

“We are thrilled to be ranked among the top 35 game providers in Slot Launch’s list, especially given the competition of 457 game providers and 4,270 games! Thank you for this recognition. Both I and my team are delighted, and this motivates us even more to continue creating engaging and entertaining games for players to enjoy!”

The post 4ThePlayer Celebrates Recognition as Top Game Provider! appeared first on European Gaming Industry News.

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