Latest News
British Esports Association Partners with Table Tennis England


The British Esports Association, a not-for-profit organisation that supports and promotes esports, has partnered with sports governing body Table Tennis England.
This new partnership will bring together esports and traditional sport, explore the similarities between the two and promote the importance of mental health and wellbeing across sports and esports.
British Esports Association and Table Tennis England are also committed to bringing more participation opportunities to deprived areas of England. They will help promote each other’s activities, help get young people active and push table tennis as a suitable social activity which helps develop key skills also used in gaming.
The campaign will utilise top stars in the fields of table tennis and esports to talk about their mental health experiences and struggles to help reduce the stigma surrounding it, as well as Olympic table tennis players’ thoughts on gaming as a stress-relieving activity.
There will be activations on social media, video platforms and more, with the view to host physical events in the future when it is safe to do so.
“The importance of good mental and physical health has arguably never been in sharper focus than now, and the positive effects of both table tennis and esports are there for all to see. I’m particularly excited by the potential of this partnership to engage people of all ages and encourage them to seek out the benefits of an active lifestyle, both physically and mentally,” Sara Sutcliffe, Chief Executive of Table Tennis England, said.
“We’re delighted to be partnering with a reputable governing body to highlight the positives that both sports and esports promote. We have lots of ideas and hope to get the conversation going around the importance of both physical and mental health. Table tennis is also a sport that’s close to my heart and I look forward to seeing us get involved with some exciting activations,” Chester King, founder and CEO of British Esports Association, said.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: British Esports Association Partners with Table Tennis England

Latest News
Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens”
A chaotic jungle journey with big, bad foes and insane riches.
Welcome to the jungle, where Shoot Happens! Face your opponent, take aim, and fire your way to riches.
ELA Games unveils its boldest title to date, a combination of decision-making and narrative progression where every shot counts.
In Shoot Happens, you’re not just a player. You’re the main character who has to fend off waves of increasingly dangerous (and valuable) monsters. Armed with 3 shots per round, you’ll need precision and calm nerves to take down the reward and add it to your Winpot. Hit the target for riches. Miss… and it’s back to the beginning.
The Choice Is Yours
Each round is in the hands of the player. Do you cash out now? Or keep slashing through the jungle for bigger and better rewards? Decision-making, timing, and a whole load of guts go a long way.
Expect the Unexpected
Random projectile bonuses can appear in any round, boosting your rewards massively. And just when you thought your journey through the treacherous jungle was over, the final boss appears. While the other monsters may have been a piece of cake, he doesn’t stay down. Each time you defeat him, he respawns for juicier and recurring payouts. Keep going as long as you can handle it, and you might walk out as the top dog of the jungle.
Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “With Shoot Happens, the team ventured outside of conventional game formats, and we wanted to give players a super engaging experience where they’re in control. This title is a bold approach to game design in this industry, as we’re empowering players with choice and enriching the gameplay experience with strong visuals, narratives, and plenty of replayability.”
Play how you want. The Winpot is yours
Shoot Happens is the perfect blend of fast-paced action, bold decision-making, and interactive gameplay. Whether you’re a cautious player or a complete daredevil, the game is an enticing experience for all.
How deep into the jungle are you willing to go?
The post Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens” appeared first on European Gaming Industry News.
Latest News
HIPTHER Enters Next-Level Operations Era: E-Residency, Flexibility, Tech & Collaboration
HIPTHER, the innovative events organiser and media hub behind renowned boutique conferences and online news platforms for the iGaming and Technology industries, is thrilled to announce its new, dynamic era of operations.
Staying true to its international character, HIPTHER breaks free from geographical and logistical limitations by becoming an e-resident company of Estonia and embracing a fully remote work model built on trust, flexibility, and technology.
Estonian E-Residency: A Logical Step Forward for HIPTHER
With a strong focus on innovation, digitalisation, and entrepreneurship, Estonia has long been at the forefront of e-governance. For HIPTHER, a company operating across borders with a digital-first mindset, joining the Estonian e-Residency programme was not just a strategic move – it was the natural next step.
The e-Residency allows HIPTHER to maintain a fully online EU-based company, benefiting from Estonia’s transparent business environment, streamlined administration, and modern legal framework. It enables the team to manage operations more efficiently, with secure access to digital services and the freedom to work from anywhere in the world.
Estonia’s global-first approach mirrors HIPTHER’s own values: agility, decentralisation, and forward-thinking, making this alignment more than practical; it’s philosophical. With its new base in the digital nation, HIPTHER further amplifies its mission to connect industries, foster innovation, and redefine how modern companies operate and grow.
Remote Work Model: Trust, Flexibility, Collaboration in a Tech-forward Era
Supported by e-Residency and the innovative mindset echoed across HIPTHER’s conferences, virtual events, and media outlets – which cover cutting-edge industries such as Gaming, Fintech, Blockchain, Artificial Intelligence, Cybersecurity, and beyond – the #hipthers are now able to collaborate fully remotely.
Following technological advancements and staying true to its human-centric values of wellness, balance, trust, and originality, HIPTHER takes a bold leap toward remote work – where others can’t or won’t.
From managing international summits and awards to running online media and virtual panels, HIPTHER has long relied on digital infrastructure, and now turns this into a permanent advantage.
Zoltan Tuendik, HIPTHER’s Co-Founder & Head of Business, shared his thoughts behind this big next step for the company: “We believe in building a future where innovation, flexibility, and human-centric values guide everything we do. For several years now, our team has been working across borders, embracing remote collaboration and digital-first operations. With this step we’re solidifying and elevating a way of working that’s already part of our DNA. Becoming an e-resident company empowers us to bring lasting change and sets the stage for our next chapter of global impact.”
Join the #hipthers Journey – We’re Hiring!
HIPTHER is growing, and we’re on the lookout for passionate, creative, and driven individuals to join our fully remote team. If you’re excited about working across dynamic industries like iGaming, Tech, Blockchain, and more, we want to hear from you!
Open Positions:
- Social Media & Audience Engagement Lead
- Virtual Events & Community Coordinator
👉 Check out the openings here – send us your CV and a short intro to:
[email protected] or [email protected]
We look forward to hearing from you!
The post HIPTHER Enters Next-Level Operations Era: E-Residency, Flexibility, Tech & Collaboration appeared first on European Gaming Industry News.
Latest News
Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game
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Brace Yourself campaign gives supporters chance to win at every home league match
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Cash prize awarded every time a home player scores two goals
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Midnite will match winning prize pot with charitable donation
Fast-growing UK sportsbook Midnite will give Sheffield United and Southampton fans the chance to net £1,000 at every home league match throughout the new season.
Midnite is the front-of-shirt sponsor for Sheffield United and the back-of-shirt sponsor for Southampton and is launching the Brace Yourself campaign for supporters of both clubs.
It means every time a home player scores twice – a brace – one lucky member of the matchday crowd will grab a grand or possibly more – if no brace is scored, the prize pool will roll over to the next home match.
Midnite will also match the prize pool with a donation to charity close to each club.
Fans at Bramall Lane and St Mary’s can enter by scanning QR codes placed around the stadiums and in the matchday programmes and a seat number will be drawn at random before kick-off.
Brace Yourself kicks off on Saturday (August 9) when Southampton host Wrexham and Sheffield United entertain Bristol City.
Andrew Mook, Midnite’s Head of Brand Marketing, said: “We want fans to be on the edge of their seats throughout the season.
“When a home player scores a brace in the EFL Championship this season, Midnite will reward one lucky fan with a cash prize giveaway. Starting off at £1,000 and rolling over each week if there isn’t a winner, the excitement should build throughout the campaign.
“Midnite will also match the fan prize and donate the same amount to a local charity, in a bid to repay some of the amazing work that they do within the local community.”
Midnite’s Brace Yourself campaign is open to fans aged 18 and older.
The post Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game appeared first on European Gaming Industry News.
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