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We must be guided by the education sector to deliver effective prevention programmes to young people

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YGAM Chief Executive Lee Willows reflects on some of the key topics to emerge from three reports published last week and highlights the valuable contribution the charity is making.
Last week was a significant week for everyone connected the gambling industry. Reading the Advisory Board for Safer Gambling (ABSG) annual progress report; The Public Accounts Committee (PAC) report and the Lords Select Committee report, it was pleasing to read these reports all featured insight from people with direct experience of the tragic harm that gambling can cause some individuals, such as the YGAM Founders. As Chief Executive of the YGAM charity and personally as someone who lost everything to a gambling addiction, I was grateful for the opportunity to contribute my insight and experiences. Such inclusion would have been unheard of five-years ago. Having three incredibly helpful reports published in quick succession over a period of five days is in many ways helpful and timely as YGAM continues to evolve our strategy. I congratulate everyone involved in producing three fascinating reports that will inform the debate moving forward.
At YGAM, we strongly believe that prevention, including education is an essential component to reduce gambling-related harms. We engage with the education sector daily and we are constantly listening to the needs of teachers, practitioners and young people. It is very clear from these conversations that teachers and practitioners need and appreciate our resources more than ever. The feedback we get from teachers, practitioners and young people and the insight from external evaluations is overwhelmingly positive and there is an enormous demand for information on gambling and gaming. Whilst it was pleasing to see education feature in all three reports, the voices of the professionals working in that sector should also be taken into consideration. We must continue to be guided by professionals working in the education sector to deliver effective prevention programmes to young people.
The focus on the blurred lines between gaming and gambling is welcomed. The YGAM workshops help build digital resilience and educate people on the different types of games accessible to children. We agree with the DCMS Select Committee and the Children’s Commissioner that loot boxes that contain the element of chance should not be sold to children under 18. The concern about allowing children to access loot boxes is that it is conditioning them to gambling behaviour from an early age. Building on our discussions with DCMS we look forward to contributing to the government’s call to action on loot boxes which will hopefully lead to consideration of an appropriate regulatory intervention.
The debate around gambling advertising and the impact it has on younger generations is imperative. You do not have to work in this sector to notice that gambling adverts dominate the promotional spaces at most sporting events. The YGAM resources tackle this topic head on as we continue to raise awareness of the potential harms and the support available. We believe concerns about marketing and sponsorship should be addressed by evidence-based analysis that puts the safety of young people first and we look forward to contributing to this debate.
When the Gambling Commission launched the National Strategy to Reduce Gambling-Related Harms, there was real hope for change and there has been some positive change; yes more can be done and some actions need to move in a more expedient manner, but change does take time. I also worry that in the desire to affect structural change, or radically change strategic direction part way through a national strategy may result in valuable insight being lost. I do see many people and organisations coming together to deliver the strategy which is superb and that is where we will continue to have a relentless focus.
Certainly in my time in YGAM I have seen Safer Gambling teams within operators increase from one employee, who led Safer Gambling work on a part-time bases, to now large Safer Gambling teams with twenty plus employees working full-time in this area of work. In that time, I have also seen and been fortunate to work alongside others who have been affected by gambling-harms set up their own organisations and I have witnessed the rise of passionate campaigners who demand change, often following tragic circumstances. At the heart of all this work is a shared commitment to reduce-harms and it would be so oxygenating if more time can be spent finding common goals and delivering the national strategy.
As a prevention charity we will continue to focus on the delivery of education, building and sharing insight and demonstrating impact. This is a crucial period for the future of this sector and everyone at YGAM looks forward to working collaboratively with all stakeholder groups to ensure all young and vulnerable people are safe from gaming and gambling related harms.
Finally, YGAM has published its strategic plan 2019 – 2021 and within our annual review filed with the Charity Commission and Companies House we share progress against our strategic goals and insight. However next week, we will have a dedicated page on our website which will also show this progress, insight, and our impact in a succinct manner. I am incredibly proud of the YGAM team and many colleagues from all parts of the sector (inc charities, trade bodies, operators, regulators, ABSG, DCMS, teachers, young people, EbEs); working hard to make a difference in this space.
Lee Willows
Chief Executive, YGAM
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: We must be guided by the education sector to deliver effective prevention programmes to young people
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ZEAL and bet-at-home launch joint gaming initiative
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- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
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Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune
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All reels lead to Rome in ELA Games’ newest atmospheric and bold slot.
ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire.
Roman Fortune takes place in a roaring Colosseum under Caesar’s watchful eye, where fortunes wait for the victors. Designed with ELA Games’ signature visual richness and refined gameplay, this new title balances entertaining gaming experiences with operator-focused value, building on previous successes, such as Piñatas Festival.
Caesar’s Riches: Features that Favour the Brave
Roman Fortune offers several features that build excitement and depth for the player, ensuring action on every spin.
- Scatter Symbols: Collect Scatters to earn Free Spins — the more you collect, the greater the prize.
- Caesar Wilds: At any moment, a Caesar Wild may appear to spread wealth across the reels or even trigger the Hold & Win Bonus.
- Hold & Win Bonus: In this feature, players encounter Red, Blue, and Green Coins, each with their own imperial strengths. Red Coins multiply prizes, Blue Coins unlock Jackpots, and Green Coins collect all visible values for greater wins.
Gladiators can activate all of these features at once, where glory and honour will rain down on the victor.
An Experience Built for Impact
Just like the actual intense clashes that occurred in the Colosseum in ancient Rome, Roman Fortune is crafted for players who enjoy an atmospheric experience with excitement, tension, and memorable moments.
The game’s 95.99% RTP and high volatility ensure that even the base game has plenty of action. Roman Fortune embodies ELA Games’ game creation philosophy, where creativity and strategic development work together to deliver a product that delivers sustained engagement and strong performance for its partners
Marharyta Yerina, Managing Director of ELA Games, commented on the release, “Roman Fortune is a visually forward title that captivates players’ imaginations with thrilling battles in an ancient arena. Every detail exists to create a world players can step into and instantly feel connected to. The game’s bold theme, supported by strategic mechanics and layers of atmosphere, shows what our team does best: creating experiences players enjoy while providing value for our partners.”
Enter the Arena For Eternal Glory
Step into the Colosseum and fight for your place in history.
The post Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune appeared first on European Gaming Industry News.
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GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy
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GR8 Tech has expanded the virtual sports lineup within its ULTIM8 Sportsbook with a new range of virtual basketball, continuing a year of investment in the category that has already seen the addition of virtual horse racing and virtual cricket roulette—a unique format blending casino mechanics with the sport of cricket.
The expansion builds on GR8 Tech’s established strength in cricket, where the company developed one of the industry’s most comprehensive betting lines. Virtual cricket was designed to fill gaps between real-world tournaments, giving operators a way to maintain player engagement year-round—a model now being applied to basketball for markets where the sport dominates.
This content independence stems directly from GR8 Tech’s in-house trading capabilities.
“One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,” said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. “Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, we still manage to achieve some of the highest margins there.”
That trading foundation enables GR8 Tech to build and localize content for specific markets rather than relying solely on third-party providers.
“We already have a very strong sportsbook, and now we’re scaling our processes and output capabilities to take it even further,” Doxiadis explains. “We’re improving the product and creating the conditions to localize very quickly and offer a truly localized experience across the world.”
GR8 Tech is also investing in infrastructure to give operators greater control over how they deploy this content.
“The goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, they’ll gain an even greater ability to adapt the sportsbook to their specific needs—on top of what they can already do today.”
Personalization is central to that roadmap. “We have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction,” said Doxiadis. “We have a very good infrastructure and baseline to invest in.”
The post GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy appeared first on European Gaming Industry News.
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