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Detroit Tigers’ sportsbook partnership: a sign of the changing times in the US

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Detroit Tigers’ sportsbook partnership: a sign of the changing times in the US

 

In most countries around the world, professional sport and gambling have gone hand in hand – in some form or another – for centuries.

That relationship has only grown more prominent over recent generations as both industries experienced enormously lucrative booms.

Just take a look at the plethora of gambling sponsorship deals within professional soccer. Of the 20 clubs in England’s Premier League, 10 have gambling companies as their primary shirt sponsors. In Spain’s La Liga, eight of the 20 clubs are sponsored by gambling operators. Meanwhile, every major club has an official gaming partner and advertising is brandished around digital billboards on match days.

The presence of gambling sponsorship is prevalent across any number of other sports, including horse racing, athletics, cricket, tennis, motorsport, and even esports.

However, until recently, major sports leagues and teams in the United States had been prohibited from engaging in sponsorships with gambling companies due to the federal restrictions placed across the nation, with the notable exception of Las Vegas.

That started to change after a Supreme Court ruling in 2018 allowed states to dictate their own laws on sportsbooks and 16 states have now legalized sportsbooks.

Recognizing the financial benefits of seeking partnerships with gambling operators, three of the US’s Big Four sports leagues landed official gaming partners. The NBA and NHL have partnered with William Hill, while the MLB and FanDuel signed a multi-year agreement.

The NFL has so far not followed suit, but the organisation has allowed franchises to land their own sportsbook partnerships, with the likes of the Dallas Cowboys, Philadelphia Eagles, and Seattle Seahawks all landing gaming partners.

Now, in the latest sign of the changing times, the Detroit Tigers have become the first MLB franchise to announce a partnership with a sportsbook company.

The Tigers announced last week that they were partnering with PointsBet – a sportsbook operator founded in Australia that expanded into the United States in 2019 following the Supreme Court ruling.

The Detroit franchise said the deal has been made possible due to an agreement between PointsBet and the MLB which designated the sportsbook as an official gaming provider for the league, allowing them usage of MLB data and logos.

As part of the agreement, PointsBet will have advertising around the Tigers’ Comercia Park stadium, get mentions on the club radio, and feature prominently on the MLB Ballpark App.

Our great fans will enjoy the unique experiences and innovative offerings that PointsBet’s personalized platform provides,” said Chris Granger, a group president for Ilitch Holdings, in a release announcing the partnership.

As we usher in legal and responsible sports betting, we look forward to the fan-friendly enhancements that it will make to the game-day experience in and around Comerica Park.”

While the Tigers are the first MLB franchise to complete such a deal with a sportsbook, many more are expected to follow.

The marketing around the Tigers deal with PointsBet has understandably focused on the baseball betting possibilities offered to fans, with PointsBet CEO Johnny Aitken telling ESPN: “I view baseball as arguably the most disruptable sport when it comes to innovation around betting.

I think there’s a huge amount of innovation that can happen around baseball betting. “Even if you join the broadcast in the seventh inning, and the Tigers are winning 6-0 over the Red Sox, there’s still an exciting way to place some action for the remainder of the game.”

However, PointsBet members will not be limited to betting on MLB Odds 2020 games and will have access to the latest NBA odds, horse racing odds, and any other number of sports and events.

Not only is this shift a reflection of the growing acceptance of sportsbooks in the United States, but also an indicator of the importance of obtaining new revenue streams at a time when the economics of professional sport in the United States have taken a massive hit due to the coronavirus pandemic.

Originally slated to begin in March, the MLB season will not get underway until the end of July and has been reduced to 60 games – more than 100 games less than a normal season. Even when the season does start, it is likely to be without fans, thus further hitting the clubs financially.

The gradual arrival of sportsbooks and gambling operators in the MLB and other American sports has therefore come at a vital time from a financial standpoint.

In turn, sportsbook operators are likely to see immediate benefits, with fans made to stay at home. This makes them more likely to place wagers to replace the absence of excitement of attending live games.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MARE BALTICUM Gaming & TECH Summit 2024

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BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4

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The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.

If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.

– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.

– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.

The post BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4 appeared first on European Gaming Industry News.

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Expanse Studios Launches in Bulgaria with Inbet

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Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.

Diverse Gaming Portfolio Now Available to Bulgarian Players

With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:

  • Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
  • Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
  • Traditional card games: A selection of popular card games offer something for every card game enthusiast.
  • Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.

Commitment to Quality and Compliance

Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.

The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.

The post Expanse Studios Launches in Bulgaria with Inbet appeared first on European Gaming Industry News.

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Week 17/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year. Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere.

Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles. On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels.

Evoplay has released Candy Craze, a vibrant slot stacked with features and modifiers, including the powerful Gum Drop Multiplier which boosts win potential. Set amidst the backdrop of sumptuous sweets within a cloudy landscape, the 5×5 cascading reels title gives players a sugary rush when the Gum Drop Multiplier activates, revealing a mystery value at the end of each winning spin up to x100, enhancing the chance for wins during the main game and Free Spins.

Yggdrasil, a leading iGaming publisher, has revived the gold rush in a jackpot-filled game that embodies the spirit of old west prospecting in Gold Frontier Jackpots FastPot5™. Fans of lower volatility slots with straightforward mechanics that get fortune seekers right to the heart of the action are tasked with gathering keys to enter the treasure bonus game.

Relax Gaming is offering players some opulence in its latest release Sultan Spins. This high volatility slot sees its gold-trimmed reels set against a sprawling desert metropolis. Players have the chance to rack up riches via an entertaining free spins feature and lucrative local jackpot.

Greentube has introduced its latest title in the popular Diamond Link ™ series, Diamond Link ™: Mighty Dwarves Inc. Set deep in underground mines, this adventurous 5×3 slot is packed with innovative features for ample chance to win across its 25 paylines when players spin the reels adorned with hammers, hard hats and laser symbols.

Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic. Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

 

 

Load your tackle box, bait your hook and get ready to reel in the catch of the day in Fishin’ The Biggest from Apparat Gaming, the in-demand German software provider’s latest splash hit slot that sees players trawl the sea for free spins and massively multiplied prizes. Played over five reels, three rows and ten fixed paylines, Fishin’ The Biggest is a highly-volatile title with an outdoor angling theme.

Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original. This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

Belatra Games, the specialist online slots developer, has served up another classic with its tasty Chef’s Sticky Fruits slot. This latest release from Belatra’s studio  is a vibrant and juicy addition to its renowned catalogue of slots. It’s a 5×4 slot game bursting with colour that’s heightened with an upbeat, retro soundtrack that perfectly captures the essence of fun at the heart of every play.

3 Oaks Gaming has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title. The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

Pragmatic Play has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison. Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential.

Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards. Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™. This is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

Wazdan is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition. Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

The post Week 17/2024 slot games releases appeared first on European Gaming Industry News.

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