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Detroit Tigers’ sportsbook partnership: a sign of the changing times in the US

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dt-1 Detroit Tigers’ sportsbook partnership: a sign of the changing times in the US

 

In most countries around the world, professional sport and gambling have gone hand in hand – in some form or another – for centuries.

That relationship has only grown more prominent over recent generations as both industries experienced enormously lucrative booms.

Just take a look at the plethora of gambling sponsorship deals within professional soccer. Of the 20 clubs in England’s Premier League, 10 have gambling companies as their primary shirt sponsors. In Spain’s La Liga, eight of the 20 clubs are sponsored by gambling operators. Meanwhile, every major club has an official gaming partner and advertising is brandished around digital billboards on match days.

The presence of gambling sponsorship is prevalent across any number of other sports, including horse racing, athletics, cricket, tennis, motorsport, and even esports.

However, until recently, major sports leagues and teams in the United States had been prohibited from engaging in sponsorships with gambling companies due to the federal restrictions placed across the nation, with the notable exception of Las Vegas.

That started to change after a Supreme Court ruling in 2018 allowed states to dictate their own laws on sportsbooks and 16 states have now legalized sportsbooks.

Recognizing the financial benefits of seeking partnerships with gambling operators, three of the US’s Big Four sports leagues landed official gaming partners. The NBA and NHL have partnered with William Hill, while the MLB and FanDuel signed a multi-year agreement.

The NFL has so far not followed suit, but the organisation has allowed franchises to land their own sportsbook partnerships, with the likes of the Dallas Cowboys, Philadelphia Eagles, and Seattle Seahawks all landing gaming partners.

Now, in the latest sign of the changing times, the Detroit Tigers have become the first MLB franchise to announce a partnership with a sportsbook company.

The Tigers announced last week that they were partnering with PointsBet – a sportsbook operator founded in Australia that expanded into the United States in 2019 following the Supreme Court ruling.

The Detroit franchise said the deal has been made possible due to an agreement between PointsBet and the MLB which designated the sportsbook as an official gaming provider for the league, allowing them usage of MLB data and logos.

As part of the agreement, PointsBet will have advertising around the Tigers’ Comercia Park stadium, get mentions on the club radio, and feature prominently on the MLB Ballpark App.

Our great fans will enjoy the unique experiences and innovative offerings that PointsBet’s personalized platform provides,” said Chris Granger, a group president for Ilitch Holdings, in a release announcing the partnership.

As we usher in legal and responsible sports betting, we look forward to the fan-friendly enhancements that it will make to the game-day experience in and around Comerica Park.”

While the Tigers are the first MLB franchise to complete such a deal with a sportsbook, many more are expected to follow.

The marketing around the Tigers deal with PointsBet has understandably focused on the baseball betting possibilities offered to fans, with PointsBet CEO Johnny Aitken telling ESPN: “I view baseball as arguably the most disruptable sport when it comes to innovation around betting.

I think there’s a huge amount of innovation that can happen around baseball betting. “Even if you join the broadcast in the seventh inning, and the Tigers are winning 6-0 over the Red Sox, there’s still an exciting way to place some action for the remainder of the game.”

However, PointsBet members will not be limited to betting on MLB Odds 2020 games and will have access to the latest NBA odds, horse racing odds, and any other number of sports and events.

Not only is this shift a reflection of the growing acceptance of sportsbooks in the United States, but also an indicator of the importance of obtaining new revenue streams at a time when the economics of professional sport in the United States have taken a massive hit due to the coronavirus pandemic.

Originally slated to begin in March, the MLB season will not get underway until the end of July and has been reduced to 60 games – more than 100 games less than a normal season. Even when the season does start, it is likely to be without fans, thus further hitting the clubs financially.

The gradual arrival of sportsbooks and gambling operators in the MLB and other American sports has therefore come at a vital time from a financial standpoint.

In turn, sportsbook operators are likely to see immediate benefits, with fans made to stay at home. This makes them more likely to place wagers to replace the absence of excitement of attending live games.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Triple Cherry strikes Hub88 partnership

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hub88-3cherry Triple Cherry strikes Hub88 partnership
hub88-3cherry-1 Triple Cherry strikes Hub88 partnershipReading Time: < 1 minute

 

Spain based slot developer Triple Cherry has landed a deal with leading content aggregator Hub88, which will see its games distributed to Hub88’s wide range of operator partners.

The agreement will see the entire Triple Cherry portfolio, including titles such as Saint Fermin or Carnaval do Rio, sit alongside Hub88’s extensive collection of around 3,000 games from more than 40 of the world’s top casino developers.

Hub88’s operator partners will enjoy new titles featuring world-class graphics and geographically targeted content.

Triple Cherry CEO Juan Antonio Galindo said: “This partnership is a fantastic step forward for Triple Cherry. We are delighted to see our games reaching a wider, international audience, and there are few better ways to do that than via Hub88.”

Hub88 Director Vladimir Negine added: “We are always looking to add new and innovative content to our platform, and that is what drew us to Triple Cherry. Their experienced team is creating engaging casino games which can perform well across multiple jurisdictions.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Triple Cherry strikes Hub88 partnership

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Merkur Increases Stake in Betcenter Group

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9 Merkur Increases Stake in Betcenter Group
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Merkur Sportwetten GmbH, a subsidiary of the Gauselmann Group, has increased its holding in the Belgian sports betting company Betcenter Group from 50.1% to 74.9%.

Business relations have existed between Merkur Sportwetten and Betcenter for approximately four years. Merkur purchased a share of 50.1% of Betcenter at the beginning of 2018. This holding has now been increased by 24.8%. After the partial sale, Seydi Tekin will remain the managing partner of Betcenter for the long term; Carsten Schaudienst will continue to be active as a board member.

 “In 2018, we decided to sell part of our business in order to be able to further expand our business activities in Belgium and grow more strongly as a company. We found an ideal partner in Merkur Sportwetten, which supports us as a technology partner for system bets as well as financially. The partnership quickly brought benefits and we were able to double our turnover in the past two years,” Seydi Tekin said.

 “Together, we want to increase the already large footprint of Merkur Sportwetten under the Betcenter brand in Belgium. In line with this, we will further extend the omnichannel product offering (physical as well as online) in the coming months,” Markus Ettlin, Managing Director of Merkur Sportwetten, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Merkur Increases Stake in Betcenter Group

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Booming Games presents Howling Wolves

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Howling-Wolves Booming Games presents Howling Wolves
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According to accepted practice, during a close encounter with a wolf, people should do the following:

  • Stand tall and make themselves look larger.
  • Calmly and slowly back away, always maintaining eye contact.

“Not so with Booming Games’ latest and greatest, Howling Wolves”, says Director of Product Shane Cotter. “Now when you scream ‘Wolves!’ it will be a cry of excitement and anticipation as you wait to see how rich they’re about to make you.”

This medium volatility 5×3 slot brings you deep into the native American environment, populated by one of the most important animals in their culture. For native Americans, the wolf represents courage, strength and loyalty. Some of their cultures even believe these majestic creatures to be a part of the family, also believing that members of their clan can take on the appearance and attributes of a wolf.
While Booming Games doesn’t suggest you should try this, we do suggest that instead you try spinning the reels of Howling Wolves to see if you have what it takes to be as successful a hunter as a wolf.

And there’s good hunting to be had in Howling Wolves; with a max win factor of 5,000 times your bet. Not surprising when you see how feature-rich the game is. In the Howling Wilds feature, superimposed wilds land on the the gameboard whilst the reels are in spin. There’s a real possibility of players having all 15 positions turned wild! Then we have the Alpha Wolf feature, where the more wolves howling in the middle of your screen, the more of the highest paying symbol will burst onto your screen, setting you up nicely for some potentially booming wins. Couple these features with retriggerable Free Spins and you’ve got a recipe for success.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Booming Games presents Howling Wolves

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