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Betsson Enters the US Online Sports Betting Market in Colorado

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Betsson will enter the US online sports betting market by signing an agreement with its partner Dostal Alley Casino who will provide market access for Business-to-Consumer (B2C) online sports betting in the US state of Colorado. Betsson plans to launch its proprietary sportsbook in the first part of 2021, after regulatory approval.
This is a strategic move reflecting Betsson’s drive to grow in new regulated markets, providing access for Betsson to the rapidly expanding online sports betting market in the US. The agreement is for an initial term of 10 years. This initiative is a first and cautious step into the US market, designed to benefit Betsson with key learnings, brand presence and initial customers. This new market entry reflects Betsson’s general business strategy of prudence where the aim is to grow in a financially safe manner, with low risk, ensuring a long term sustainable and growing business.
Betsson has the ambition to build US presence, initially with a small office in Colorado. Betsson’s vision is to create the best user experiences in the market, tailored to regional customer needs and differences. The move also gives Betsson an opportunity to showcase the strength of its sportsbook in the US market and supports the ambition to sell its proprietary sportsbook to Business-to-Business (B2B) customers in the future.
Colorado was the 18th state in the US to legalise online sports betting effective from 1 May this year, allowing 33 licences, each to include one, so called, `skin’. Gambling duty is 10% on Gross Gaming Revenue and customers are allowed to register and bet online while within the state borders. The online sports betting market in Colorado is estimated to reach approximately $200 million at saturation (source H2GC). Colorado is a wealthy state in the top-third of the US states by GDP with nearly six million inhabitants and growing. It is both a tech and sports hub with its own teams in major American sporting leagues.
CinDee Spellman, CFO of Dostal Alley Casino comments: “As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the US as we partner with them for online sports betting in Colorado. With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State!”
Pontus Lindwall, CEO and President of Betsson AB says: “I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build US presence. The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices. We have followed the development in the US closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betsson Enters the US Online Sports Betting Market in Colorado
Latest News
CT Interactive Expands In Romania with New Game Launch on Maxbet.ro
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CT Interactive has further expanded its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. The collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.
As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”
“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.
In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.
The post CT Interactive Expands In Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.
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Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter
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Gambling companies with a Swedish license had a turnover of SEK 6.7 billion (609 million Euro) in the third quarter of 2025, an increase of 0.5% compared to the same quarter in 2024. Turnover refers to players’ stakes minus paid out winnings. The figures are preliminary and may be revised.
At the end of the quarter, just over 130,000 people were suspended via Spelpaus.se, which is an increase of 2.1% from the previous quarter.
The Swedish Gambling Authority continuously collects and analyses data to monitor trends in the gambling market. Turnover data for games for public benefit purposes is collected directly by the Swedish Gambling Authority. For taxable entities, turnover figures are based on information on decided tax from the Swedish Tax Agency.
The post Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter appeared first on European Gaming Industry News.
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Amusnet to Participate in BEGE 2025
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Amusnet is going to participate in the Balkan Entertainment and Gaming Expo (BEGE) 2025, one of the region’s prominent gaming industry events, held this November in Sofia.
At Stand #2.2, the company will showcase its latest all-casino solutions — spanning online, live and land-based gaming — emphasising quality and customer-centric approach.
Ivo Georgiev, CEO of Amusnet, said: “From advanced gaming products to real-time player engagement tools, our goal is to continue delivering consistent value across all casino verticals.”
A focal point of the presentation will be Coin Gobbler, one of Amusnet’s t cluster-pay online slot games, which has quickly become among the company’s top performers since its recent launch on the Bulgarian market. During the event, visitors will also be able to take part in the Coin Gobbler Challenge, an engaging activation that allows them to experience the game’s features and win exclusive rewards.
Expanding the Online Portfolio
Alongside Coin Gobbler, visitors will discover new releases, including Roman Coins, Vampire Beast, Secrets of Cairo and Stoichkov #8, a celebrity-branded slot honoring Bulgaria’s football legend. Fan-favourite titles such as 20 Golden Coins, Extra Crown and Candy Palace continue to drive player engagement globally, while 40 Bulky Fruits, Dancing Dead and Hot Deco complete a diverse and powerful lineup.
New Jackpot Systems and Promo Tools
Amusnet will also spotlight its latest jackpot systems and promotional tools designed to elevate player engagement and retention. Highlights include Cash Bomb and Golden Coins Link, as well as innovative solutions like the New Bonus Platform and Tournament Tool. New Bonus Platform is a next-generation engagement tool designed to empower operators with fully customisable, data-driven promotional campaigns. It enables seamless bonus creation, real-time tracking and flexible reward structures, helping partners boost player retention and maximise lifetime value across all gaming channels.
Live Casino: Premium Experiences, Real-Time Thrills The company’s Live Casino offering takes a place at BEGE, featuring 2025 titles such as Candy Wheel, Football Thrill and Showtime Roulette – each blending real-time streaming with advanced technology and captivating entertainment.
Complementing these new games is a portfolio of Live Casino favorites, including Extra Crown Deluxe, Vegas Roulette 500x, 120x Dynamic Roulette, Live European Roulette, Baccarat and Virtual Roulette. Together, these releases reflect Amusnet’s focus on delivering authenticity, innovation and premium quality in every live experience.
Land-Based Excellence: The Type S Series
Amusnet’s land-based segment will be represented by the company’s signature Type S cabinets, including the J55 and 32-inch models, paired with the Jackpot Cards Plus system. The Type S J55 impresses with its curved 55” 4K display, vibrant LED lighting and a rich multi-game suite featuring titles like Extra Crown, Stoichkov #8 and newly developed triple-reel games for maximum engagement.
The post Amusnet to Participate in BEGE 2025 appeared first on European Gaming Industry News.
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