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David Beckham’s New Esports Business Boost for Blue Star Capital
Blue Star Capital plc is pleased to announce that its investee company Guild eSports has today formally announced its global launch and association with David Beckham, an investor in Guild. Guild is developing a talent pipeline in the UK, based on the traditional academy model, with the intention that the most able esports players are coached and nurtured by industry leaders in order to attain the skillset required to compete professionally. Guild’s intention is for a roster of scouts to continually find and sign the best young talent.
Guild has established a management team of esports veterans with experience as professional players, coaches and esports media. Guild Executive Chairman, Carleton Curtis, is well-known in the industry and architect of the Overwatch League and Call Of Duty Leagues. Prior to joining Guild, he held senior esports roles at Activision Blizzard and Red Bull. His expertise complements David Beckham’s position in the world of mainstream sports to create a unique esports proposition.
Guild intends to develop into various esports disciplines over the course of the 2020/2021 season with its first team making its debut in autumn 2020 expecting to compete in the most popular titles including Rocket League, EA Sports FIFA and Fortnite. The Company’s ambition is to build a culture of excellence around its brand and digital presence.
The directors of Guild consider David Beckham’s move into esports to be a natural progression given his experience developing sports businesses, most recently through his co-ownership of Inter Miami CF in the MLS and his passion for guiding youth talent to achieve excellence. His involvement in the launch of Guild is a significant opportunity to introduce his level of professional sports acumen to the world of esports and further strengthen this evolving sport.
Guild further announces that London-based artist Fergus Purcell, creator of the iconic identity for skate wear label Palace, will design its brand and develop for it a lifestyle apparel line. Fergus has collaborated with a diverse roster of fashion designers and music artists from Marc Jacobs, Paul Smith and Alexander McQueen to 2manydjs.
Follow-on Investment in Guild
Further to the announcement of 4 May 2020, the Company advises that, pursuant to its anti-dilution rights attached to its initial investment in Guild, it is investing a further £480,000 in order to maintain its shareholding of 11.7 per cent. of Guild. The investment has been made at a price of 6p per share, which compares to the Company’s initial investment at 1p per share.
Tony Fabrizi, CEO of Blue Star said, “We are very pleased to announce today’s news from Guild regarding its global launch and the association with David Beckham. The team behind Guild is incredibly strong and gives us great confidence that the company has an exciting future.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: David Beckham’s New Esports Business Boost for Blue Star Capital
Latest News
SPAYZ.io reflects on milestone achievements in 2024
SPAYZ.io, a global leader in payments technologies, has reflected on a remarkable year of milestones and achievements as it prepares for a series of exciting new industry initiatives. Its expansion into new markets, integration of next generation technologies, and active participation at industry events have collectively paved the way for strengthened partnerships and innovative solutions in 2025.
In 2024, SPAYZ.io launched new payment methods in established jurisdictions like Europe (Open Banking) and South Korea (Virtual Accounts) and emerging markets including Pakistan (Jazzcash, Easypasia), Malaysia (Touch’n’Go, FPX), Indonesia (Dana, OVO), Vietnam (MobileMoney, Viettel). Three new geos were also added; Kenya (M-Pesa), Ghana (MobileMoney) and Congo (MobileMoney).
SPAYZ.io made huge upgrades to ensure its platform,including enhanced provider balance management to optimise operational efficiency, increased fault tolerance to mitigate the impact of Distributed Denial of Service attacks, strengthened fraud prevention measures to safeguard transactions, and a tiered commissions policy.
A key highlight was the enhancement of SPAYZ.io’s existing IT product block. A new structure for team integration and alignment, double productivity output, reducing development time by 20. This was backed by the processing of 77,000 requests, 210 requests per day, in 2024 by the customer support team, offering fast assistance anytime the day.
Alongside these launches, SPAYZ.io took part in 19 exhibitions across 13 countries with 4 booths, expanding its network of partners.
Finally, in line with SPAYZ.io’s philosophy of rewarding partnerships and simplifying collaboration, it launched a new tiered commissions policy in 2024. This structure ensures its partners can benefit from incentives, while providing access to SPAYZ.io’s suite of payment tools.
The past 12 months have laid down a strong foundation for 2025, positioning SPAYZ.io for even greater achievements. The team looks forward to providing regular updates to our expanding network, particular with the 2025 event season well underway.
The post SPAYZ.io reflects on milestone achievements in 2024 appeared first on European Gaming Industry News.
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Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun
Atlaslive, a dynamic iGaming Platform, has recently announced a strategic partnership with Split The Pot, a company renowned for lightweight, customizable, and enjoyable games. This collaboration will enhance the gaming experience for Atlaslive Platform users by combining top-notch, live technology with engaging and secure gaming solutions that also reach remote locations and all sorts of phone models.
Atlaslive is committed to delivering innovative iGaming solutions for operators that meet the changing needs of the gaming community. This partnership with Split The Pot aligns perfectly with Atlalsive’s mission to discover how far iGaming tech can evolve and to provide exceptional, user-centric gaming experiences.
Lidiia Vakulenco, COO of Atlaslive, expressed her excitement about this collaboration: “We are thrilled to partner with Split The Pot and bring their engaging and intuitive games to our platform. At Atlaslive, we focus on offering solutions that combine innovative technology with ease of use, ensuring that operators can deliver outstanding gaming experiences to players worldwide. This partnership strengthens our commitment to providing user-friendly and secure options for all types of players.”
Split The Pot is a Swedish game studio led by experienced online gambling professionals. They create simple, fun, and intuitive games designed for a wide audience, with a strong focus on mobile-friendly design.
Christian Rajter, CEO of Split The Pot, shared his enthusiasm: “We are excited to start working with Atlaslive and are confident this collaboration will bring great results to all of us and immense value to players. Their platform is incredibly advanced yet adaptable, allowing our games to reach a broader audience, including players in remote areas and those using various devices.”
Through this partnership, Atlaslive continues to show its commitment to building the future of iGaming while ensuring that operators benefit from live technology while meeting the dynamic needs of the gaming community. Together with Split The Pot, Atlaslive is here to revolutionize gaming through inventive, accessible, and personalized tools.
The post Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun appeared first on European Gaming Industry News.
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ICE welcomes the ‘world of gaming’ to Barcelona
120,000 square metres of innovation presented by some 1,000 exhibitors is the prospect awaiting visitors arriving in Barcelona to be part of the annual gambling showcase, the first to be staged outside the UK. Both ICE and iGB Affiliate are officially sold out with Clarion Gaming confirming that it is operating a waiting list for 2026.
A Skywalk delivers an elevated perspective on the show floor and provides visitors with straightforward and swift access to the product zones that they require. To help visitors explore the full potential of the flagship event, Clarion has invested in ICE Ai, an enhanced customer tool which provides information on everything the industry-defining expo has to offer.
The relocation to Fira Gran Via Barcelona has provided opportunities to add new features and enhance existing ones. The first ICE ‘Association Assembly’ has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography.
What was previously ICE VOX has been rebranded The World Gaming Forum (WGF). The name more accurately reflects the credentials of events including the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference – formerly the Esports Betting Conference.
Situated at the heart of the Fira Gran Via Barcelona, the WGF features an exclusive club-style VIP Lounge, a dedicated networking garden, and access to a range of concierge services.
The rebranded Sustainable Gambling Zone, sponsored by Flutter Entertainment, features 26 safer gambling bodies and underlines the importance that the industry places on sustainability and player protection.
The post ICE welcomes the ‘world of gaming’ to Barcelona appeared first on European Gaming Industry News.
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