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Pinnacle Returns to Sweden Following 2-Year Absence

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Pinnacle Returns to Sweden Following 2-Year Absence

The online gambling operator known as Pinnacle has made a triumphant return to the Swedish market with the relaunch of its sports betting website there. Having obtained a new gambling licence from Sweden’s Spelinspektionen regulatory body, this marks the first time that Pinnacle has been active in the country for two years.

As it happens, it took the brand those two years to apply for and secure a licence from Spelinspektionen, which only began dutifully operating as such in January of 2019. The licence was awarded to Pinnacle in December of last year, but the brand opted to hold off on relaunching its sportsbook until a later date. And it seems as though that date has finally arrived.

It was only earlier on this week that the Swedish government gave its permission for the country’s top-tier football club competition, Allsvenskan to recommence. With the reintroduction of that particular competition, Pinnacle chose now as the perfect time to re-open its doors in Sweden, too. This gives it quite the edge over some of its competition, with a sort of new sportsbook for gamblers to sign up to and proceed with their sports bets on teams competing in the Allsvenskan.

Pinnacle Sits Amongst Some of the Best in Sweden

Speaking of the relaunch of the Pinnacle bookmaker site, CEO of the brand Paris Smith said that it marks a proud moment for them, as Sweden is one of the key markets. He spoke of many loyal customers using the Pinnacle sportsbook over the years, and pointed out that the company did leave the market two years ago on good terms to be able to return now “as a fully licensed, regulated operator”.

Various sportsbooks are active within the Swedish market at current, and Pinnacle can now consider itself amongst the best licensed bookmakers operating there. In fact, the best bookies in Sweden are the ones that own licences from Spelinspektionen. While a few sites have operated without a licence, the regulatory body has been swift to close them down. Browsing through a collection of the best will allow you to locate one that caters specifically to your needs and requirements.

Smith went on to state that now Pinnacle is in possession of a licence from Spelinspektionen, it fully embraces the Swedish regulations, with a goal of doing things the right way. “Having done so”, he continued, “we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and be a key part in the development of the market”.

The relaunched version of Pinnacle in Sweden isn’t so different from its previous incarnation. A wide range of betting options can be found at the platform, with traditional sports and some additional unique possibilities also being present on the site. It has also incorporated eSports into its range of options, meaning that gamblers within Sweden will be able to engage in quite the selection of sports betting opportunities.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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