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UK Gambling Commission opens consultation on high value ‘VIP’ customers

George Miller
June 19, 2020
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UK Gambling Commission opens consultation on high value 'VIP' customers
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The UK Gambling Commission is today seeking views on proposed changes to the rules operators must abide by when transacting with high value customers.

The consultation follows collaborative work with the industry following three challenges laid down by the Gambling Commission to make gambling safer and reduce harm across the sector.  The Commission challenged the industry to make faster progress in raising standards in relation to VIP incentives, responsible product and game design, and online advertising.

Today the Commission also publishes a report into the progress made by the industry in those areas and the Commission’s next steps in relation to this work.  The report also features input and challenge from Experts by Experience.

The proposed changes to the Licence Codes and Conditions of Practice (LCCP) are aimed at focusing operators’ attention on making gambling fairer, safer and crime free when transacting with high value customers.

Have your say.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Gambling Commission opens consultation on high value ‘VIP’ customers

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

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Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

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Business & Advertising: [email protected]

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