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EGBA Demonstrates Commitment To GDPR With Sectoral Code Of Conduct For Data Protection

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EGBA Demonstrates Commitment To GDPR With Sectoral Code Of Conduct For Data Protection
EGBA Demonstrates Commitment To GDPR With Sectoral Code Of Conduct For Data ProtectionReading Time: 2 minutes

 

New Code establishes rules and best practices to strengthen data protection in the online gambling sector and is one of Europe’s first sector-specific initiatives to support compliance with the GDPR.

BRUSSELS, 10 June 2020 – The European Gaming and Betting Association (EGBA) has published a Code of Conduct on data protection which establishes dedicated sector-specific rules and best practices to ensure compliance with the EU General Data Protection Regulation 2016/679 and promotes the highest standards of data protection in the online gambling sector.

The Code of Conduct on Data Protection in Online Gambling sets long-term data protection standards for Europe’s online gambling sector and is intended to complement and reinforce the sector’s compliance with the GDPR. The Code is one of Europe’s first ever sector-specific self-regulatory initiatives to support compliance with the GDPR. The Code is part of EGBA’s wider efforts to drive standards in the online gambling sector and is in accordance with the GDPR, which encourages the use of sector-specific codes to support the proper application of its provisions[1].

The Code introduces specific measures and best practices on:

  • Enhancing portability rights – including rules to enable customers to transfer their personal data from company to company in an easier and secure way (including rules for player account registration, transactions history, marketing preferences, etc).
  • Supporting transparency – specifying what needs to be contained in a company’s privacy policy and which are the possible exceptions to the transparency principle, in view of the specificities of the sector.
  • Protecting against breaches of personal data – online gambling companies are required to introduce a plan to prevent and/or mitigate against breaches of personal data.
  • Establishing VIP accounts – how companies should establish player accounts for “VIP” customers in a way which respects privacy and the use of personal data.
  • Safer gambling – how companies should balance a customer’s privacy rights against the need to protect them from problem gambling.
  • Direct marketing – guidance on how to protect customer data during direct marketing and to prevent self-excluded customers from receiving direct marketing.
  • Detecting fraud – measures to prevent fraud and ensure data is used to comply with applicable laws.

All EGBA members will adhere to the Code and it is also open for signature to other online gambling companies licensed in the EU/EEA. Compliance with the Code will be monitored by an independent third-party monitoring body.

In line with the requirements of the GDPR, the Code has now been submitted to the Maltese Data Protection Authority for formal approval of the Code’s compliance with GDPR. This is a process which involves data protection authorities in other EU countries, and the European Data Protection Board, and can last between 18-24 months.

“On the 2-year anniversary of the GDPR, issues around data protection, privacy and the use of personal data are still a concern for many European citizens. That’s why we’re pleased to introduce this new code which demonstrates the online gambling sector’s commitment to protecting the personal data of our 16.5 million customers and supporting the success of the GDPR. We’re pleased to be one of Europe’s first industry sectors to introduce a self-regulatory code which supports compliance with GDPR. Data, and how it is used, is playing an increasing important role in how citizens and business interact online – and the online gambling sector is no different. This code outlines how online gambling companies should ensure their customers understand how their personal data is being used and provides important guidance on how companies should use personal data in their interactions with customers, including how they identify and address problem gambling behavior in their customers.” – Maarten Haijer, Secretary General, EGBA.

[1] Article 40, General Data Protection Regulation 2016/679.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EGBA Demonstrates Commitment To GDPR With Sectoral Code Of Conduct For Data Protection

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

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The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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