Latest News
Measures for a safer gambling market – CEO call from the gaming industry


The Swedish Trade Association for Online Gambling (BOS (Branschföreningen för Onlinespel)) has today published the following open letter:
The Ministry of Finance’s proposal for placing further restrictions on the Swedish gambling market has been met by strong and unanimous criticism. All stakeholders in the gambling industry (state and private), as well as sports clubs, the Swedish Gambling Authority, and international and national media have all stated that the proposals are unrealistic and how they play into the hands of the unlicensed market. The Minister for Public Administration then chose to adjust the proposals somewhat, but only to improve conditions for state-controlled companies. Now a new report shows that implementing deposit limits on online casinos alone would mean that almost half of all bets would end up being placed with unlicensed companies. The entire Swedish gambling industry has been beset by uncertainty, with many customers abandoning licensed companies and moving instead to unlicensed companies. If we don’t start to cooperate and introduce long-term measures grounded in facts, we risk turning back the clock to what the market looked like prior to re-regulation.
Recently, the independent research firm Copenhagen Economics published a new report describing how deposit limits would affect online casinos. The report, which is based on turnover data, consumer surveys, interviews, and international research, shows that the channelization for online casinos will fall from an already low 75% to an even lower 52-63% if deposit limits come into force. This means almost half of all bets will be placed with unlicensed companies.
Neither the Ministry of Finance nor any other stakeholder has presented facts to support the underlying assumption that gambling in general – and play on online casinos in particular – have increased during the covid-19 crisis. In its recent report to the Swedish government, the agency responsible for the Swedish gambling market also confirms it hasn’t detected increased gambling during the coronavirus pandemic.
The government is aware of the alarmingly low percentage of online casino players who now play within the licensed Swedish system. The government has also seen data from the Swedish Tax Agency that show gambling on horse races – and not online casino gambling – has increased during the coronavirus crisis.
We share the government’s view that protection for and of players is of the utmost importance. We agree that this work must continue and that together we can create a sustainable gambling market with strong consumer protections. But the work must be based on facts.
The Ministry of Finance has the opportunity to implement a number of fact-based measures that would improve consumer protections without damaging the important channelization. On the contrary, the channelization would benefit with these measures, which would also strengthen consumer protections.
Expand licensing requirements
Introducing licensing requirements for companies that supply games as well as the companies that provide customers, so-called B2B licenses, would increase the Swedish Gambling Authority’s ability to regulate the market and prevent the black market from targeting Swedish gamblers. The measure would promote the channelization and is therefore welcomed by the licensed gambling industry as well as gambling addiction organizations.
IQ campaign for the gambling industry
There is very little awareness about Spelpaus, the central self-removal register, as well as other regulated consumer protection measures. The Swedish Gambling Authority and the Swedish Consumer Agency should be tasked with increasing public awareness about these tools. Systembolaget’s IQ campaign could serve as inspiration for a proactive information portal.
Gambling companies’ data is part of the solution
The digital gambling industry collects and processes large amounts of data on customers’ gambling behaviour. The Ministry of Finance should instruct the Swedish Gambling Authority to request regular reports, with anonymized data, on customers’ gambling behaviour in order to increase understanding about gambling habits and identify any systematic problems. The gambling companies have this data and already share it with researchers.
Great strides have been made in machine learning and artificial intelligence. Computers are capable of handling huge amounts of data and identifying the patterns required for increasing understanding and providing the basis for decisions. The gambling industry is also making progress in this area and sees great opportunities for improving our ability to detect and stop harmful phenomena such as problem gambling, match fixing, and money laundering. The Ministry of Finance has a golden opportunity to initiate a strategic collaboration in this area together with authorities, researchers, the gambling industry, and gambling addiction groups.
Sharing of data between companies
The EU’s strict data protection laws are generally a good thing. We share the view that each individual should own their own data. Having the opportunity to share personal data between gambling companies as well as between gambling companies and authorities would make it easier to quickly identify and prevent gambling problems or fraudulent activities. Today, every gambling company can make these discoveries on their own but can’t share the information in a simple and legal way.
Risk ratings for players, not products – and with support from actual data
Addictive and unhealthy behaviour by individuals is individual and is easy to track in the gambling industry thanks to the large amount of data that is continuously collected from all players. Any future risk classification system must be based on the conditions and actions of the individual.
Extend the Swedish Gambling Authority’s mandate
The government must clarify the Swedish Gambling Authority’s mandate to ensure the integrity of the licensing system and in so doing strengthen the all-important degree of channelization.
Extend the Duty of Care to more industries
The challenges we have in society are rarely isolated to one individual stakeholder or industry. In order to curb increased indebtedness stemming from gambling, the lending market – and the instant lending market in particular – also need to take responsibility for lowering excessive debts. Today, the gambling industry can access information about a customer’s liquidity, but it’s hard to determine whether the money is borrowed or earned. A central self-removal register like Spelpaus should be considered for instant loans.
Stockholm 2020-06-08
Pontus Lindwall, CEO, Betsson AB
Henrik Tjärnström, CEO, Kindred Group
Gustaf Hagman, Group CEO, LeoVegas
Therese Hillman, VD, NetEnt AB
Ulrik Bengtsson, Group CEO, William Hill Plc
Lahcene Merzoug, CEO, ComeOn
Alexander Stevendahl, CEO, Videoslots
Tomas Backman, CEO, Hero Gaming
Henric Andersson, CEO, SuprNation
Gustaf Hoffstedt, Secretary General, Swedish Trade Association for Online Gambling (BOS)
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Measures for a safer gambling market – CEO call from the gaming industry

Latest News
Manuel “ManuBachoore” Bachoore Wins FC Pro World Championship at 2025 Esports World Cup, Securing Team Liquid’s Third Club Championship Title
Bachoore claims his second World Championship with a 5-3 victory as Team Liquid make history as the first club to win three titles in a single Esports World Cup.
Manuel “ManuBachoore” Bachoore has won the FC Pro World Championship at 2025 Esports World Cup for Team Liquid in a 5-3 grand final win against Brice “Brice” Masson of Team Vitality, picking up Team Liquid’s third championship title at this year’s event.
ManuBachoore’s victory sees him become a two-time world champion within the scene, having won the World Championship in 2023, adding another trophy to his cabinet. ManuBachoore claimed a top eight finish at the 2024 Esports World Cup, and ever since favourite and world number one Anders “Vejrgang” Vejrgang was eliminated, ManuBachoore has looked like the most likely winner.
ManuBachoore made it to the World Championship stage via the play-ins, where he only dropped one match in the group stage, topping his group. His main event run proved more difficult, with multiple matches being won by just one goal, proving the intensity of the high-level competition. The grand final was a close match, with ManuBachoore’s signature attacking style on display against his French rival, where goals were traded between the pair. The final moments proved a tense affair, with ManuBachoore leading by just one goal however, he was able to score a late goal to make it 5-3, which ended up sealing the championship in his favour.
“I’m so thankful to god, for me to be two-time World Champion is more than I ever asked for in my career. Honestly, I did not think it was possible to win two times. But here we are, I can’t believe it. It feels like a dream. It is my dream. I’m happy it’s a reality,” said Manuel “ManuBachoore” Bachoore.
When asked if he thought he could win the title, he replied, “If you asked me after I lost in England [ePremier League 2025], I would say no chance. It would be impossible. You could feel that within Team Liquid, that maybe the other guys were getting more flowers, and rightly so. I was a bit forgotten. I’m sure they won’t forget me now.”
Manuel “ManuBachoore” Bachoore earned Team Liquid 1000 Club Championship points for his victory, sending his Club firmly to the top of the Club Championship standings. The victory in EA Sports FC 25 is Team Liquid’s third victory at the Esports World Cup 2025, marking the first time a Club has won three titles at the same Esports World Cup. The result blows the Club Championship wide open, with Team Falcons having just one top eight finish this weekend, as we head into the final two weeks.
Team Liquid’s victory in EA Sports FC 25 not only gained them 1000 Club Championship points, but also denied third-place Team Vitality 250 more crucial points. Team Vitality remain in third place; however, the strong showing in EA Sports FC 25 has seen them bridge the gap to Team Falcons in second place to just 550 points.
The post Manuel “ManuBachoore” Bachoore Wins FC Pro World Championship at 2025 Esports World Cup, Securing Team Liquid’s Third Club Championship Title appeared first on European Gaming Industry News.
Latest News
RELATABLE NAMES WILL OCHOA DIRECTOR OF INTERNATIONAL SALES TO LEAD GLOBAL EXPANSION STRATEGY
With a focus on new markets and global partnerships, Ochoa will help bring Relatable’s playful, trend-driven products to audiences worldwide.
Relatable, the modern entertainment and consumer products company that transforms social media trends into engaging products for Gen Z, millennials and their families, has appointed Will Ochoa as Director of International Sales. Ochoa will lead international sales strategy and execution as the company accelerates global expansion and deepens its presence across key markets.
“Relatable’s growth has been nothing short of incredible, evolving from a viral game into a global force across multiple categories,” said Ochoa. “I’m incredibly excited to help bring this momentum to new regions and retail channels. My focus will be on building strategic partnerships, deepening relationships with our distributors and retailers, and unlocking new market opportunities as we continue expanding our international footprint.”
Ochoa brings a wealth of experience from the international toy, licensing and entertainment industries, having recently served as Chief Commercial Officer at Toikido and General Manager at Zuru Toys, where he oversaw the company’s commercial operations in Europe. He has a strong background in global distribution and retail, with a track record of building cross-market relationships and driving sales growth across diverse territories.
“Will has a great understanding of the international landscape and brings a strong balance of experience and entrepreneurial energy to the role,” said Ben Kaplan, Co-Founder and Partner of Relatable. “He’s a fantastic addition to the team as we work toward our next phase of global growth.”
In his new role, Ochoa will focus on scaling Relatable’s presence in priority global markets, shaping go-to-market strategies, and collaborating closely with regional teams and partners to support international product rollouts.
For more information on Relatable’s products, visit relatable.com.
The post RELATABLE NAMES WILL OCHOA DIRECTOR OF INTERNATIONAL SALES TO LEAD GLOBAL EXPANSION STRATEGY appeared first on European Gaming Industry News.
Latest News
Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma
Sponsorship deal announced ahead of headline Dillian Whyte bout in Saudi Arabia
Bet9ja – Nigeria’s leading sportsbook, powered by Logifuture – has announced a partnership with heavyweight boxing sensation Moses Itauma.
Itauma, a 20-year-old British fighter of Nigerian descent, has rapidly become one of boxing’s most compelling figures, with an unbeaten professional record, having stopped 10 of his 12 opponents since turning professional in 2023.
The sponsorship deal comes as Itauma prepares for the biggest fight of his career – against Britain’s Dillian Whyte in a headline bout in Saudi Arabia on Saturday (August 16).
Bet9ja’s logo will be prominently displayed on Itauma’s training gear, as well as his ringside team’s clothing during fights. He is also contributing to a series of videos and digital content that fans will enjoy via Bet9ja’s social channels.
For Bet9ja, this sponsorship reflects their deep commitment to supporting Nigerian excellence in sports. As Nigeria’s number one sportsbook, Bet9ja, with Logifuture’s cutting-edge technology and marketing power behind it, continues to push boundaries.
Earlier this year, Bet9ja announced its renewed support for Nigeria national football team’s “Let’s Do It Again” campaign in the build up to the 2025 Africa Cup of Nations.
Bet9ja is powered by Logifuture, a leading provider of iGaming products, including Simulate and Zoom Soccer – flagship virtual sports titles that are transforming the way sports fans engage with their favourite sports, while providing increased revenues and consistent margins for operators.
Itauma said: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”
Logifuture Head of Content and Social Media Tom Beck said: “Moses Itauma is one of the most exciting young talents in global boxing.
“Moses has spoken about the strength he draws from his Nigerian roots and that makes him a natural fit for Bet9ja. For fans, he represents something special; a proud symbol of Nigerian toughness, talent and ambition on the global stage.
“Supporting his success means a lot to Logifuture and Bet9ja, and even more to our audience. We are looking forward to helping to share his journey with fans by providing exclusive access and behind-the-scenes content as he continues to build his reputation as one of the most explosive young fighters on the planet.”
Ayo Ojuroye, CEO of Bet9ja, said: “We’re incredibly excited to welcome Moses Itauma to the Bet9ja family. Moses embodies the spirit of resilience, power, and relentless pursuit of greatness that we champion. His Nigerian roots and global ambition make him a perfect fit for Bet9ja’s vision of empowering champions and delivering world-class player experiences. Partnering with Logifuture, we continue to elevate the standards of engagement in Nigerian sports.”
The post Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma appeared first on European Gaming Industry News.
-
Latest News2 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
-
Latest News2 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News3 months ago
S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025
-
Latest News2 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News2 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News3 months ago
Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’
-
Latest News4 days ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News4 weeks ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
You must be logged in to post a comment Login