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Bookies Rejoice with Planned Return of the PL

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To the supreme joy of UK bookies, punters, and football fans alike, The Premier League (PL) has been given the green light to resume after its multi-month-long hiatus. Beginning on 17th June, teams will once again hit the field with the goal of finishing off the rest of the season before 2nd August, a deadline set by the Uefa.

Finally, with major questions being answered – including a frenzy of televised games – sportsbooks can breathe a collective sigh of relief that the football betting market will soon be back in action. Of course, the 92 remaining fixtures (all clubs playing 29 games each) will need to playout according to pandemic rules, which means matches will take place in empty stadiums and mostly at the stadiums of the home team. Every match will be shown live on TV, with 64 of the 92 games on Sky and 25 of the 92 games to reportedly be free to air.

The Return of Football Could Give Bookmakers a Much-needed Profit Boost

COVID-19 has devastated economies across the globe and few businesses can claim that they haven’t suffered a loss in revenue since the novel coronavirus tightened its hold. Gambling operators, particularly sportsbooks, are not among these lucky few.

Even social-distance friendly online and mobile bookies have felt the crushing blow with football being the main income source for these apps; an income that quickly dried up when professional sports were suspended across the board in March.

But is canceling football really such a loss to these brands that have so many other sports markets? Indeed, it is. According to a 2018 UK Gambling Commission survey, 73% percent of gabling participants engage in sports betting online and football is the most popular betting activity followed closely by horse racing.

Even in Germany football is usually the top choice among bettors but COVID has been affecting major markets. This has resulted in either German punters choosing to pause betting activities (85.1%), or those who continue to bet to turn their attention to the likes of virtual sports and eSports. In fact, eSports events have actually done very well at German sportsbooks, taking 75% of bets in recent months versus the mere 7.1% on football.

However, with the Premier League returning, online bookies are likely to see a return of some of their bettors. What’s more, even land-based bookies may finally catch a break after being forced to shut their doors for nearly three months, as physical shops are also set to open 15th June.

 

The Future Remains Uncertain

Still, while some bookies may be ready to breathe a collective sigh of relief, others are holding their breath because dates of reopening shops and resuming PL matches could be pushed back if infection rates rise.

Moreover, although the Premier League has resolved what it will do next, this doesn’t mean that other clubs and leagues are in the same boat. On the contrary, at the time of this writing, League Two clubs voted to end the season, League One has yet to reach a decision about what it will do, and the Championship continues to hope it will resume.

Also, let’s not forget that even if the Premier League and other clubs and leagues restart, this doesn’t mean that all will go according to plan. Without a vaccine, medical protocols still need to be stringently followed. Any players or staff member who tests positive for COVID-19 will be required to isolate for seven days. While this may not be a problem if only one or two become infected, if multiple players test positive, this – or a wide-scale resurgence of the virus in the country – could, yet again, bring the season to a standstill.

For now, bookies, punters, and football fans can only hope the new normal will kick-off for the PL without a hitch.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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BETBY TAKES CENTER STAGE AT NEXT SUMMIT VALLETTA WITH A STANDOUT APPEARANCE BY MAGNUS CARLSEN

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From the 7th to the 8th of May, the Mediterranean Conference Center in Valletta, Malta, transformed into the global hub of iGaming innovation at NEXT Summit Valletta, and BETBY made a memorable mark with a powerful blend of star power, strategic thought leadership, and engaging tournament action.

The highlight of BETBY’s presence was the appearance of Magnus Carlsen, five-time World Chess Champion and BETBY’s global brand ambassador, who captivated the audience as the headline speaker of the summit. In an exclusive fireside chat titled “iGaming Chess World Championships – Hosted by Magnus Carlsen & BETBY,” Carlsen joined NEXT.io co-founder and managing-director Pierre Lindh on stage to explore the synergies between chess, poker, and iGaming. The chess GOAT shared personal reflections on his journey from prodigy to world champion, discussed how strategic thinking shaped his mindset, and drew parallels between classic board games and modern betting dynamics, offering a unique perspective that resonated deeply with both chess lovers and iGaming professionals.

Magnus Carlsen’s keynote was followed by a thrilling showpiece: a blindfold chess match against the winner of the inaugural iGaming World Chess Championship, a tournament hosted by BETBY in partnership with the Malta Chess Federation. Open to all delegates, the tournament offered a rare opportunity to go head-to-head in a high-stakes strategic challenge, with the once-in-a-lifetime prize being a live match against Carlsen himself. The tournament underscored BETBY’s commitment to creativity, innovation, and connecting gaming communities in new and exciting ways.

Continuing its thought leadership momentum, BETBY’s Chief Commercial Officer, Chris Nikolopoulos, took the stage on the second day of the event, contributing to a high-level panel discussion titled “LATAM – A flash in the pan or a long-term powerhouse?” Sharing the stage with fellow industry leaders, Nikolopoulos provided insights on the evolving dynamics of Latin America’s iGaming market. Topics included Brazil’s standout role, the growth potential in Colombia and Peru, and strategies for balancing short-term success with long-term sustainability. His participation cemented BETBY’s position as a key voice in the global conversation about emerging market opportunities and investment strategies.

NEXT Summit Valletta 2025 was a celebration of innovation, connection, and cross-industry creativity, with BETBY standing at the heart of it all. From inspiring keynotes and a groundbreaking tournament to meaningful conversations and strategic insights with both existing and potential partners, the event reinforced BETBY’s position as a bold, forward-thinking leader in the iGaming industry.

The post BETBY TAKES CENTER STAGE AT NEXT SUMMIT VALLETTA WITH A STANDOUT APPEARANCE BY MAGNUS CARLSEN appeared first on European Gaming Industry News.

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SolutionsHub Promotes Zita O’Kelly-Hills to Head of Operations Amid Continued Growth

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SolutionsHub is pleased to announce the promotion of Zita O’Kelly-Hills to Head of Operations, a leadership role central to delivering operational efficiency and scalable business infrastructure across its expanding portfolio.

A former legal professional, Zita brings a unique combination of expertise, operational insight, and leadership maturity to the role. Since joining SolutionsHub, she has steadily expanded her remit—taking on increasingly complex responsibilities in areas such as treasury, governance, and regulatory coordination. Her promotion recognises her significant contributions and the critical role of operations in SolutionsHub’s continued growth.

As Head of Operations, Zita will oversee the day-to-day functioning of the group and lead the refinement of internal systems and processes, while ensuring alignment with the strategic objectives set by the Board.

Zita’s background in legal services informs her disciplined, process-oriented approach, while her aptitude for optimising workflows and driving cross-functional collaboration has already resulted in meaningful improvements to the company’s internal efficiency and governance capabilities. In addition to overseeing essential operational functions, she continues to play a key role in supporting clients with complex governance requirements.

“Zita’s appointment comes at a pivotal time for SolutionsHub,” said Nick Wright, Chief Operating Officer. “Her attention to detail, governance expertise, and ability to bring structure to fast-moving environments make her an invaluable part of our leadership team. This promotion not only recognises her past performance but underscores the central role operations plays in keeping SolutionsHub agile, compliant, and future-focused.

It strengthens our operational foundation and positions us to support growth across both established and emerging service areas.”

The post SolutionsHub Promotes Zita O’Kelly-Hills to Head of Operations Amid Continued Growth appeared first on European Gaming Industry News.

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Gaming in Holland Conference announces new speakers, pre-conference program

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The Gaming in Holland Conference, which will take place June 5 in Amsterdam, has added several new speakers to its agenda.

Björn Fuchs, newly appointed Chair of VNLOK, and Henry Meijdam, who heads the VAN Kansspelen trade association, will both make an appearance at the event.

Fuchs and Meijdam join an impressive speaker lineup that includes Arjan Blok, CEO of Nederlandse Loterij; Renske Fikkers, Head of Market Supervision at the Netherlands Gambling Authority; and Henk Willem Smits, investigative reporter at Follow the Money.

Additionally, we are happy to welcome as our special guest former NOGA Chair, Peter-Paul de Goeij, who has promised to offer a no-holds-barred reflection on the (in)efficacy of Dutch gambling regulation.

Finally, we are extremely pleased to announce that Rohan Tare, Head of IT Customer Interaction at ABN AMRO, will discuss the growing threat of AI-supported identity fraud – a topic that is highly relevant for any business dependent on remote customer interaction.

The full agenda is available here.

Willem van Oort, Founder of Gaming in Holland, commented: “We are extremely pleased with our current speaker lineup. All key stakeholders and decision makers in the Dutch gambling industry will be represented at our event. As always, the Gaming in Holland Conference will is the best place to meet the people who matter in the Dutch regulated market. Moreover, we have taken the utmost care to ensure that all relevant developments and topics will be addressed at our conference. We almost can’t wait for our event to kick off!”

Breakout sessions and networking opportunities

In addition to our main program, the Gaming in Holland Conference also features several highly practical breakout sessions. Check out the full agenda for more information.

Furthermore, the Gaming in Holland Conference also offers plenty of networking opportunities during coffee breaks, lunch, and our traditional boat tour through Amsterdam’s picturesque canals.

Last but not least, the award ceremony of the Dutch Online Casino of the Year Awards will take place during the Gaming in Holland networking drinks at Holland Casino Amsterdam. All GiH Conference attendees are cordially invited to attend the festivities!

Pre-conference workshops & drinks

The GiH Conference includes free admittance to two certificate-granting workshops, which are generously provided by Chevron Consultants.

Workshop #1 is titled “Establishing a learning and training culture in your company with an LMS” and discusses the proper implementation and benefits of a Learning Management System.

Workshop #2 is titled “Compliance performance audits” and will teach participants how to structure audits in line with ISO 19011 and how to evaluate the performance of compliance procedures.

Both workshops will take place on June 4 – the day prior to the main event – and are free to attend for paying GiH Conference attendees.

Finally, all conference attendees are invited to join us for informal drinks and traditional Dutch “bitterballen” at Café Bistro Rijnbar in Amsterdam on June 4, from 19:00 until late. The first round is on us!

Registration now open

Registration for the Gaming in Holland Conference is now open. Don’t miss it! Register today: https://bit.ly/GiHC2025.

The post Gaming in Holland Conference announces new speakers, pre-conference program appeared first on European Gaming Industry News.

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