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Bookies Rejoice with Planned Return of the PL
To the supreme joy of UK bookies, punters, and football fans alike, The Premier League (PL) has been given the green light to resume after its multi-month-long hiatus. Beginning on 17th June, teams will once again hit the field with the goal of finishing off the rest of the season before 2nd August, a deadline set by the Uefa.
Finally, with major questions being answered – including a frenzy of televised games – sportsbooks can breathe a collective sigh of relief that the football betting market will soon be back in action. Of course, the 92 remaining fixtures (all clubs playing 29 games each) will need to playout according to pandemic rules, which means matches will take place in empty stadiums and mostly at the stadiums of the home team. Every match will be shown live on TV, with 64 of the 92 games on Sky and 25 of the 92 games to reportedly be free to air.
The Return of Football Could Give Bookmakers a Much-needed Profit Boost
COVID-19 has devastated economies across the globe and few businesses can claim that they haven’t suffered a loss in revenue since the novel coronavirus tightened its hold. Gambling operators, particularly sportsbooks, are not among these lucky few.
Even social-distance friendly online and mobile bookies have felt the crushing blow with football being the main income source for these apps; an income that quickly dried up when professional sports were suspended across the board in March.
But is canceling football really such a loss to these brands that have so many other sports markets? Indeed, it is. According to a 2018 UK Gambling Commission survey, 73% percent of gabling participants engage in sports betting online and football is the most popular betting activity followed closely by horse racing.
Even in Germany football is usually the top choice among bettors but COVID has been affecting major markets. This has resulted in either German punters choosing to pause betting activities (85.1%), or those who continue to bet to turn their attention to the likes of virtual sports and eSports. In fact, eSports events have actually done very well at German sportsbooks, taking 75% of bets in recent months versus the mere 7.1% on football.
However, with the Premier League returning, online bookies are likely to see a return of some of their bettors. What’s more, even land-based bookies may finally catch a break after being forced to shut their doors for nearly three months, as physical shops are also set to open 15th June.
The Future Remains Uncertain
Still, while some bookies may be ready to breathe a collective sigh of relief, others are holding their breath because dates of reopening shops and resuming PL matches could be pushed back if infection rates rise.
Moreover, although the Premier League has resolved what it will do next, this doesn’t mean that other clubs and leagues are in the same boat. On the contrary, at the time of this writing, League Two clubs voted to end the season, League One has yet to reach a decision about what it will do, and the Championship continues to hope it will resume.
Also, let’s not forget that even if the Premier League and other clubs and leagues restart, this doesn’t mean that all will go according to plan. Without a vaccine, medical protocols still need to be stringently followed. Any players or staff member who tests positive for COVID-19 will be required to isolate for seven days. While this may not be a problem if only one or two become infected, if multiple players test positive, this – or a wide-scale resurgence of the virus in the country – could, yet again, bring the season to a standstill.
For now, bookies, punters, and football fans can only hope the new normal will kick-off for the PL without a hitch.
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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