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Lamborghini Enters eSports Arena


Car manufacturer Lamborghini has entered the world of esports with The Real Race, a global esports competition open to Assetto Corsa Competizione players of all levels. Assetto Corsa Competizione is an extraordinary racing simulation game developed by Kunos Simulazioni.
The tournament started on 29 May with five qualifier weekends, before culminating in a live final at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy.
The Real Race will be Lamborghini’s first official entry into eSports, delivering a new sim racing championship blending the real and virtual worlds of racing. Assetto Corsa Competizione was developed alongside car manufacturers and provides a dynamic platform for Lamborghini’s latest racing series.
The top three players from the tournament’s live finals will enjoy a three-day experience in Italy, the home of Lamborghini. Players will have a chance to train alongside Lamborghini Squadra Corse drivers and to drive a real Lamborghini race car at an internationally- renowned racetrack. The competition is open to all experience levels.
Five qualifier weeks take place from 29 May to 2 August. The top three players from the first and last qualifier weekend and top two players from the second, third and fourth weekend, will be whisked away by Lamborghini to the live final on 18 September, where the best drivers will be determined.
“Sim racing is one of the fastest growing sectors in eSports, with eSports increasingly important to younger generations. I also follow it closely! This is an opportunity for us to combine the excitement of virtual racing with the appeal of Lamborghini cars and our motorsports program. ESports creates an environment where race heroes and top drivers can be challenged by anyone. This encourages wider engagement with real-life racing, reflected by Lamborghini’s investment in this new sports platform,” Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, said.
“I’ve paid close attention to the rise of eSports. Seeing the realism of racing games and how drivers are using racing simulators to practice, or professional eSports players going from simulation to the real thing, is just incredible. The Real Race is designed to portray realism and professionalism. Skills in sim racing are so transferable, which is why Lamborghini wants to give players an opportunity to test drive the real thing as part of the prize. There’s nothing quite like getting behind the wheel of a Lamborghini,” David Coulthard MBE, former Formula One racing driver, who will be the studio-based commentator for the live event, said.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lamborghini Enters eSports Arena

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Manuel “ManuBachoore” Bachoore Wins FC Pro World Championship at 2025 Esports World Cup, Securing Team Liquid’s Third Club Championship Title
Bachoore claims his second World Championship with a 5-3 victory as Team Liquid make history as the first club to win three titles in a single Esports World Cup.
Manuel “ManuBachoore” Bachoore has won the FC Pro World Championship at 2025 Esports World Cup for Team Liquid in a 5-3 grand final win against Brice “Brice” Masson of Team Vitality, picking up Team Liquid’s third championship title at this year’s event.
ManuBachoore’s victory sees him become a two-time world champion within the scene, having won the World Championship in 2023, adding another trophy to his cabinet. ManuBachoore claimed a top eight finish at the 2024 Esports World Cup, and ever since favourite and world number one Anders “Vejrgang” Vejrgang was eliminated, ManuBachoore has looked like the most likely winner.
ManuBachoore made it to the World Championship stage via the play-ins, where he only dropped one match in the group stage, topping his group. His main event run proved more difficult, with multiple matches being won by just one goal, proving the intensity of the high-level competition. The grand final was a close match, with ManuBachoore’s signature attacking style on display against his French rival, where goals were traded between the pair. The final moments proved a tense affair, with ManuBachoore leading by just one goal however, he was able to score a late goal to make it 5-3, which ended up sealing the championship in his favour.
“I’m so thankful to god, for me to be two-time World Champion is more than I ever asked for in my career. Honestly, I did not think it was possible to win two times. But here we are, I can’t believe it. It feels like a dream. It is my dream. I’m happy it’s a reality,” said Manuel “ManuBachoore” Bachoore.
When asked if he thought he could win the title, he replied, “If you asked me after I lost in England [ePremier League 2025], I would say no chance. It would be impossible. You could feel that within Team Liquid, that maybe the other guys were getting more flowers, and rightly so. I was a bit forgotten. I’m sure they won’t forget me now.”
Manuel “ManuBachoore” Bachoore earned Team Liquid 1000 Club Championship points for his victory, sending his Club firmly to the top of the Club Championship standings. The victory in EA Sports FC 25 is Team Liquid’s third victory at the Esports World Cup 2025, marking the first time a Club has won three titles at the same Esports World Cup. The result blows the Club Championship wide open, with Team Falcons having just one top eight finish this weekend, as we head into the final two weeks.
Team Liquid’s victory in EA Sports FC 25 not only gained them 1000 Club Championship points, but also denied third-place Team Vitality 250 more crucial points. Team Vitality remain in third place; however, the strong showing in EA Sports FC 25 has seen them bridge the gap to Team Falcons in second place to just 550 points.
The post Manuel “ManuBachoore” Bachoore Wins FC Pro World Championship at 2025 Esports World Cup, Securing Team Liquid’s Third Club Championship Title appeared first on European Gaming Industry News.
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RELATABLE NAMES WILL OCHOA DIRECTOR OF INTERNATIONAL SALES TO LEAD GLOBAL EXPANSION STRATEGY
With a focus on new markets and global partnerships, Ochoa will help bring Relatable’s playful, trend-driven products to audiences worldwide.
Relatable, the modern entertainment and consumer products company that transforms social media trends into engaging products for Gen Z, millennials and their families, has appointed Will Ochoa as Director of International Sales. Ochoa will lead international sales strategy and execution as the company accelerates global expansion and deepens its presence across key markets.
“Relatable’s growth has been nothing short of incredible, evolving from a viral game into a global force across multiple categories,” said Ochoa. “I’m incredibly excited to help bring this momentum to new regions and retail channels. My focus will be on building strategic partnerships, deepening relationships with our distributors and retailers, and unlocking new market opportunities as we continue expanding our international footprint.”
Ochoa brings a wealth of experience from the international toy, licensing and entertainment industries, having recently served as Chief Commercial Officer at Toikido and General Manager at Zuru Toys, where he oversaw the company’s commercial operations in Europe. He has a strong background in global distribution and retail, with a track record of building cross-market relationships and driving sales growth across diverse territories.
“Will has a great understanding of the international landscape and brings a strong balance of experience and entrepreneurial energy to the role,” said Ben Kaplan, Co-Founder and Partner of Relatable. “He’s a fantastic addition to the team as we work toward our next phase of global growth.”
In his new role, Ochoa will focus on scaling Relatable’s presence in priority global markets, shaping go-to-market strategies, and collaborating closely with regional teams and partners to support international product rollouts.
For more information on Relatable’s products, visit relatable.com.
The post RELATABLE NAMES WILL OCHOA DIRECTOR OF INTERNATIONAL SALES TO LEAD GLOBAL EXPANSION STRATEGY appeared first on European Gaming Industry News.
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Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma
Sponsorship deal announced ahead of headline Dillian Whyte bout in Saudi Arabia
Bet9ja – Nigeria’s leading sportsbook, powered by Logifuture – has announced a partnership with heavyweight boxing sensation Moses Itauma.
Itauma, a 20-year-old British fighter of Nigerian descent, has rapidly become one of boxing’s most compelling figures, with an unbeaten professional record, having stopped 10 of his 12 opponents since turning professional in 2023.
The sponsorship deal comes as Itauma prepares for the biggest fight of his career – against Britain’s Dillian Whyte in a headline bout in Saudi Arabia on Saturday (August 16).
Bet9ja’s logo will be prominently displayed on Itauma’s training gear, as well as his ringside team’s clothing during fights. He is also contributing to a series of videos and digital content that fans will enjoy via Bet9ja’s social channels.
For Bet9ja, this sponsorship reflects their deep commitment to supporting Nigerian excellence in sports. As Nigeria’s number one sportsbook, Bet9ja, with Logifuture’s cutting-edge technology and marketing power behind it, continues to push boundaries.
Earlier this year, Bet9ja announced its renewed support for Nigeria national football team’s “Let’s Do It Again” campaign in the build up to the 2025 Africa Cup of Nations.
Bet9ja is powered by Logifuture, a leading provider of iGaming products, including Simulate and Zoom Soccer – flagship virtual sports titles that are transforming the way sports fans engage with their favourite sports, while providing increased revenues and consistent margins for operators.
Itauma said: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”
Logifuture Head of Content and Social Media Tom Beck said: “Moses Itauma is one of the most exciting young talents in global boxing.
“Moses has spoken about the strength he draws from his Nigerian roots and that makes him a natural fit for Bet9ja. For fans, he represents something special; a proud symbol of Nigerian toughness, talent and ambition on the global stage.
“Supporting his success means a lot to Logifuture and Bet9ja, and even more to our audience. We are looking forward to helping to share his journey with fans by providing exclusive access and behind-the-scenes content as he continues to build his reputation as one of the most explosive young fighters on the planet.”
Ayo Ojuroye, CEO of Bet9ja, said: “We’re incredibly excited to welcome Moses Itauma to the Bet9ja family. Moses embodies the spirit of resilience, power, and relentless pursuit of greatness that we champion. His Nigerian roots and global ambition make him a perfect fit for Bet9ja’s vision of empowering champions and delivering world-class player experiences. Partnering with Logifuture, we continue to elevate the standards of engagement in Nigerian sports.”
The post Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma appeared first on European Gaming Industry News.
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