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“Land-based Casinos Should Crisis-proof Their Operations and Diversify Online” – WinPrincess’ Guven Eraslan

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“Land-based Casinos Should Crisis-proof Their Operations and Diversify Online” - WinPrincess' Guven Eraslan
“Land-based Casinos Should Crisis-proof Their Operations and Diversify Online” - WinPrincess' Guven EraslanReading Time: 3 minutes

 

After announcing its partnership with WinPrincess, whereby the principal retail casino in Tanzania will be diversifying its operations, incorporating the digital channels to its retail business strategy, leading iGaming platform provider BtoBet meets with Guven Eraslan, Executive Coordinator of the WinPrincess Group, to understand key market traits.

Coming from the casino vertical, do you intend to stick to your core brand strategy or diversify and grasp the opportunity that other verticals keep in hold?
Our core business is the operation of land-based casinos. At heart we are a family owned traditional bricks and mortar company with strong values. But like any other company we need to grow in order to continue to remain relevant.

Therefore, we cannot afford to miss any of the opportunities that lie ahead of us, and our focus will be on all verticals within the iGaming industry. Our mid-term strategy is to be online in all the countries where we operate land-based casinos already. With marketing being key to the success of the online business, we believe that we can create a synergy through our already existing physical presence, knowledge of the culture and manpower on the front.

You have targeted Tanzania for your first expansion to online gambling. Why Tanzania?
Tanzania’s betting industry has more than doubled in the last three years. Moreover three of the fastest growing cities in the world are in Tanzania. Dar Es Salaam has a population of 6.7 million people and is projected to grow by 100% to 13.4 million by 2035.

Apart from this it is important to note that all of the fastest growing 15 cities in the world are found in Africa. We believe that Africa is a safe bet if you need a good start. And that is exactly what we need, if we are to tackle and master diversification within a traditional casino company such as ours.

From a global perspective land-based casinos have been slow to shift or expand their operations to the digital channels, and thus providing a more complete betting experience where all the channels are interlinked. Why do you think is there such a reluctance from retail casino operators to transform their business strategies?
I think people are reluctant to change in general. We are talking about two totally different cultures as well, with the online branch of the business considered as the disruptor in our traditional casino world, where until recently people always needed to be physically present in a brick and mortar casino in order to place their money on bets. Thus there always needed to be a live interaction and it was more like a personal experience.

That is not required anymore, with online casino bringing about a clash of cultures, if you will. Well it is quite clear that it is us, the land-based casino operators, the ones that need to change and adapt. Diversification can only be made in the direction of progress. Business diversification is definitely something that all land-based operators need to address in the short term. We are up to the challenge, and with the right vision and the right partners such as BtoBet we will get there.

The coronavirus pandemic has brought about never before seen measures requiring social distancing. How has this effected the retail casino business?
All but 12 of our casinos are closed at the moment. So we are talking about 20 closed casinos of which we do not know yet when they will be allowed to reopen. The best business model is a crisis-proof one, and there will be a lot of analysis from all industries on how they can achieve this.
Nonetheless I dare say that if we could have achieved a diversification to online more early, and by doing so hedged our investments, we probably would have not been hit as hard.

Do you think that the pandemic will eventually change the players’ behaviour?
We cannot foresee with certainty what the player behaviour will look like after the crisis. People might be more hesitant to go to a casino but on the other hand once normality returns I believe that social interaction will be a key element that will characterize people’s lives.

My guess is that everything will go back to normal once the pandemic is under control. People have a tendency of wanting to forget bad times. After all social interaction is what makes us human, so we will not easily give up on that.

What elements made you choose BtoBet’s Neuron 3 platform as the technological core of your online business?
When I did my own research for iGaming and sports betting platform providers, which are active in Africa it was amazing that under every stone I turned I found BtoBet. When a company of our size wants to go online there is a lot of demand for working with us. And although we had contact with all the main companies in the online gaming business, our decision in the end was quite easy. Knowledge, expertise and trustworthiness are key elements that distinguish BtoBet, and we look forward to work with them on other similar projects.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “Land-based Casinos Should Crisis-proof Their Operations and Diversify Online” – WinPrincess’ Guven Eraslan

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Manuel “ManuBachoore” Bachoore Wins FC Pro World Championship at 2025 Esports World Cup, Securing Team Liquid’s Third Club Championship Title

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Bachoore claims his second World Championship with a 5-3 victory as Team Liquid make history as the first club to win three titles in a single Esports World Cup.

Manuel “ManuBachoore” Bachoore has won the FC Pro World Championship at 2025 Esports World Cup for Team Liquid in a 5-3 grand final win against Brice “Brice” Masson of Team Vitality, picking up Team Liquid’s third championship title at this year’s event.

ManuBachoore’s victory sees him become a two-time world champion within the scene, having won the World Championship in 2023, adding another trophy to his cabinet. ManuBachoore claimed a top eight finish at the 2024 Esports World Cup, and ever since favourite and world number one Anders “Vejrgang” Vejrgang was eliminated, ManuBachoore has looked like the most likely winner.

ManuBachoore made it to the World Championship stage via the play-ins, where he only dropped one match in the group stage, topping his group. His main event run proved more difficult, with multiple matches being won by just one goal, proving the intensity of the high-level competition. The grand final was a close match, with ManuBachoore’s signature attacking style on display against his French rival, where goals were traded between the pair. The final moments proved a tense affair, with ManuBachoore leading by just one goal however, he was able to score a late goal to make it 5-3, which ended up sealing the championship in his favour.

“I’m so thankful to god, for me to be two-time World Champion is more than I ever asked for in my career. Honestly, I did not think it was possible to win two times. But here we are, I can’t believe it. It feels like a dream. It is my dream. I’m happy it’s a reality,” said Manuel “ManuBachoore” Bachoore.

When asked if he thought he could win the title, he replied, “If you asked me after I lost in England [ePremier League 2025], I would say no chance. It would be impossible. You could feel that within Team Liquid, that maybe the other guys were getting more flowers, and rightly so. I was a bit forgotten. I’m sure they won’t forget me now.”

Manuel “ManuBachoore” Bachoore earned Team Liquid 1000 Club Championship points for his victory, sending his Club firmly to the top of the Club Championship standings. The victory in EA Sports FC 25 is Team Liquid’s third victory at the Esports World Cup 2025, marking the first time a Club has won three titles at the same Esports World Cup. The result blows the Club Championship wide open, with Team Falcons having just one top eight finish this weekend, as we head into the final two weeks.

Team Liquid’s victory in EA Sports FC 25 not only gained them 1000 Club Championship points, but also denied third-place Team Vitality 250 more crucial points. Team Vitality remain in third place; however, the strong showing in EA Sports FC 25 has seen them bridge the gap to Team Falcons in second place to just 550 points.

The post Manuel “ManuBachoore” Bachoore Wins FC Pro World Championship at 2025 Esports World Cup, Securing Team Liquid’s Third Club Championship Title appeared first on European Gaming Industry News.

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RELATABLE NAMES WILL OCHOA DIRECTOR OF INTERNATIONAL SALES TO LEAD GLOBAL EXPANSION STRATEGY

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With a focus on new markets and global partnerships, Ochoa will help bring Relatable’s playful, trend-driven products to audiences worldwide.

Relatable, the modern entertainment and consumer products company that transforms social media trends into engaging products for Gen Z, millennials and their families, has appointed Will Ochoa as Director of International Sales. Ochoa will lead international sales strategy and execution as the company accelerates global expansion and deepens its presence across key markets.

“Relatable’s growth has been nothing short of incredible, evolving from a viral game into a global force across multiple categories,” said Ochoa. “I’m incredibly excited to help bring this momentum to new regions and retail channels. My focus will be on building strategic partnerships, deepening relationships with our distributors and retailers, and unlocking new market opportunities as we continue expanding our international footprint.”

Ochoa brings a wealth of experience from the international toy, licensing and entertainment industries, having recently served as Chief Commercial Officer at Toikido and General Manager at Zuru Toys, where he oversaw the company’s commercial operations in Europe. He has a strong background in global distribution and retail, with a track record of building cross-market relationships and driving sales growth across diverse territories.

“Will has a great understanding of the international landscape and brings a strong balance of experience and entrepreneurial energy to the role,” said Ben Kaplan, Co-Founder and Partner of Relatable. “He’s a fantastic addition to the team as we work toward our next phase of global growth.”

In his new role, Ochoa will focus on scaling Relatable’s presence in priority global markets, shaping go-to-market strategies, and collaborating closely with regional teams and partners to support international product rollouts.

For more information on Relatable’s products, visit relatable.com.

 

The post RELATABLE NAMES WILL OCHOA DIRECTOR OF INTERNATIONAL SALES TO LEAD GLOBAL EXPANSION STRATEGY appeared first on European Gaming Industry News.

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Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma

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Sponsorship deal announced ahead of headline Dillian Whyte bout in Saudi Arabia

Bet9ja – Nigeria’s leading sportsbook, powered by Logifuture – has announced a partnership with heavyweight boxing sensation Moses Itauma.

Itauma, a 20-year-old British fighter of Nigerian descent, has rapidly become one of boxing’s most compelling figures, with an unbeaten professional record, having stopped 10 of his 12 opponents since turning professional in 2023.

The sponsorship deal comes as Itauma prepares for the biggest fight of his career – against Britain’s Dillian Whyte in a headline bout in Saudi Arabia on Saturday (August 16).

Bet9ja’s logo will be prominently displayed on Itauma’s training gear, as well as his ringside team’s clothing during fights. He is also contributing to a series of videos and digital content that fans will enjoy via Bet9ja’s social channels.

For Bet9ja, this sponsorship reflects their deep commitment to supporting Nigerian excellence in sports. As Nigeria’s number one sportsbook, Bet9ja, with Logifuture’s cutting-edge technology and marketing power behind it, continues to push boundaries.

Earlier this year, Bet9ja announced its renewed support for Nigeria national football team’s “Let’s Do It Again” campaign in the build up to the 2025 Africa Cup of Nations.

Bet9ja is powered by Logifuture, a leading provider of iGaming products, including Simulate and Zoom Soccer – flagship virtual sports titles that are transforming the way sports fans engage with their favourite sports, while providing increased revenues and consistent margins for operators.

Itauma said: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”

Logifuture Head of Content and Social Media Tom Beck said: “Moses Itauma is one of the most exciting young talents in global boxing.

“Moses has spoken about the strength he draws from his Nigerian roots and that makes him a natural fit for Bet9ja. For fans, he represents something special; a proud symbol of Nigerian toughness, talent and ambition on the global stage.

“Supporting his success means a lot to Logifuture and Bet9ja, and even more to our audience. We are looking forward to helping to share his journey with fans by providing exclusive access and behind-the-scenes content as he continues to build his reputation as one of the most explosive young fighters on the planet.”

Ayo Ojuroye, CEO of Bet9ja, said: “We’re incredibly excited to welcome Moses Itauma to the Bet9ja family. Moses embodies the spirit of resilience, power, and relentless pursuit of greatness that we champion. His Nigerian roots and global ambition make him a perfect fit for Bet9ja’s vision of empowering champions and delivering world-class player experiences. Partnering with Logifuture, we continue to elevate the standards of engagement in Nigerian sports.”

The post Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma appeared first on European Gaming Industry News.

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