Latest News
The All India Gaming Federation reinforces its resolve towards responsible gaming
- AIGF strengthens its advisory panel with the induction of three new experts including Justice Vikramajit Sen, Fatema Agarkar & Jhulan Goswami
- The gaming industry fueled by technology is the biggest past-time globally and India is the next frontier
- As millions of players get on gaming platforms, AIGF emphasizes on Player Protection & Responsible Gaming
The COVID-19 outbreak and the nationwide lockdown have had a pronounced impact across industries. Besides stalling economic activity and lowering consumption, the pandemic has also led to behavioral and lifestyle changes in people.
The time as well as the average spends per user (ARPUs) for online gaming is rising significantly making gaming the biggest past-time globally as quoted by top economist Ruchir Sharma from Morgan Stanley, in January this year. The online transaction based skill gaming industry in India grew at a robust rate of 30% while the ARPUs went up by a whopping 41% in 2019, as per the FICCI Frames 2020 report compiled by Ernst & Young. In view of these trends the importance for self-regulation for this Industry cannot be emphasized enough.
Mr. Roland Landers, CEO, All India Gaming Federation states, “Since its inception over four years ago, the objective of AIGF was centered around bringing recognition to the sunrise sector of transaction based online skill gaming. One of the key deliverables for us was to set up a robust self-regulation mechanism that would serve the needs of the Industry by means of good governance”.
Speaking on the initiative, Mr. Landers mentions, “AIGF skill games charter was released in 2018 and was based on the four foundations of integrity, legality, global best practices and good governance. The charter focusses entirely on player protection, responsible gaming including guidelines for advertising.” Through the adoption of principles and the disciplinary process, the AIGF seeks to build a self-regulatory community and facilitative ecosystem for the offer of online transactional games of skill in a transparent and fair manner, with due regard for consumer and stakeholder interests.
With the surge in the transactional based online skill ecosystem and the addition of newer business verticals like digital eSports, the AIGF felt the need to strengthen its Advisory Board and has onboarded eminent experts from diverse backgrounds of the judiciary, education and sports.
On welcoming the new advisory Board members, Mr. Landers professes, “We are privileged to have strengthened our advisory panel at AIGF and are very honored to have eminent Justice Vikramajit Sen, a Former Judge of the Supreme Court & Ex – Chief Justice of the Karnataka High Court, Ms. Fatema Agarkar, leading educationist & Founder of the Agarkar Centre of Excellence (ACE) combing sports and education, and Ms. Jhulan Goswami, Indian International Cricketer and the former captain of the Indian National women’s cricket team join us and offer their expert guidance to us and the industry.”
Justice Vikramajit Sen states, “As online transaction based gaming has grown by 30% over last year, self-regulation for this ever expanding Industry is extremely important. To overcome the blurred lines, the AIGF Skill Games Charter provides the very foundation for responsible gaming, user integrity, player protection, and best practices for member operators to ensure ethical practices to safeguard the consumer interest.
To further contribute to the process, I am excited to be on the advisory panel of the AIGF, which has vetted the charter and play a role in guiding the Industry body and its stakeholders forward as the sector grows.”
Elaborating on the importance of Digital sports gaming, Ms. Fatema Agarkar states “I am glad to be a part of AIGF’s advisory panel and for me, the sheer potential that e-sports enjoys lies in its reach, bringing communities together, enabling an alternative to physical sports, working with key life skills such as decision making, critical thinking and logic not to mention attitudes of discipline, responsible digital citizenship!”
“There’s cognitive development and participation avenues that open up given its tech base and therefore obvious reach beyond the four walls, and when structured with science and responsible protocols, the sheer scale of possibilities it opens up cannot be emphasized enough. With AIGF’s well-structured Responsible Gaming Charter, we will put the right checks in place and treat it with the respect it deserves!” Ms. Agarkar further added.
Elated to be part of AIGF’s advisory board, Ms. Jhulan Goswami said, “It is heartening to see that millions of gamers are participating in online formats including cricket and that this ecosystem is growing rapidly. It is an honor to be on the board alongside such eminent people
And makes me extremely happy to see the industry come together to adopt the guidelines of the AIGF charter to ensure best practices and player protection for the online Skill Gaming Industry.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The All India Gaming Federation reinforces its resolve towards responsible gaming
Latest News
GR8 Tech and Ready to Fight by Usyk Unite to Bring Boxing and iGaming Closer Together
Ready to Fight by Oleksandr Usyk and GR8 Tech have joined forces in a technological partnership that bridges the worlds of sports and innovation.
As Ready To Fight’s exclusive Partner in Tech, GR8 Tech combines its UNrivaled expertise in iGaming with RTF’s experience as the UNdisputed champion’s team to deliver solutions that push boundaries and achieve extraordinary results.
“The iGaming industry is a highly fluid environment, very similar to boxing as a competitive sport: The winners in it are strategic thinkers, relentless in preparation and flawless in execution. These qualities unite GR8 Tech and Ready to Fight by Oleksandr Usyk and serve as the foundation of our partnership, empowering GR8 Tech to help its clients achieve UNdisputed success in their own rings,” said Sergey Ghazaryan, CRO at GR8 Tech.
“Our partnership with GR8 Tech is about bringing the boxing world closer through technology and creating something new for fighters, fans, and industry leaders. We’re combining GR8 Tech’s expertise in iGaming with our vision to build a stronger, smarter platform. Together, we’ll be rolling out new features and innovations to bring people together and make the boxing experience better with great tech,” said Oleksandr Usyk, Co-Founder of Ready to Fight.
GR8 Tech’s top-tier Sportsbook and iGaming platform stands out for its scalability, precision, and exceptional performance – qualities that align with Usyk’s UNwavering drive and UNstoppable track record. Just as Ready To Fight by Usyk wins the global boxing market, GR8 Tech excels with UNparalleled event coverage, sophisticated margin management, and a geo-specific approach, providing everything operators need to achieve extraordinary success in any market.
Ready to Fight’s mission to merge technology with boxing comes to life through GR8 Tech’s advanced platform. By leveraging GR8 Tech’s technological expertise, RTF meets the high operational standards of iGaming leaders. Both brands share a data-driven, innovative approach, empowering their audiences to break boundaries and achieve UNprecedented success at the intersection of sports and technology.
This UNdisputedly GR8 partnership marks the start of an exciting 2025, bringing digital activations, exclusive merch, and a groundbreaking product tech collaboration. Stay up-to-date with all the latest news by following GR8 Tech on its website and LinkedIn.
The post GR8 Tech and Ready to Fight by Usyk Unite to Bring Boxing and iGaming Closer Together appeared first on European Gaming Industry News.
Latest News
Fandoms and Passions: New SuperAwesome Research Demystifies Gen Alpha and Gen Z for Brands
– Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience –
SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences.
Kids and teens remain a vital but elusive audience. They shift across a hyper-fragmented media landscape, immersed in (and defining) cultures that move faster than ever before. The long-standing challenge of data scarcity relating to under-18 audiences makes connecting meaningfully with them incredibly difficult for brands.
Conducted among 3,750 under-18s and their parents across the US, UK and Germany, the new research provides critical insights to help brands decode the passions and fandoms that fuel youth audiences. Launched today at the London Toy Fair, ‘Fandoms & Passions: The Antidotes to Hyper-Fragmented Youth Audiences’ reveals that meaningful and lasting relationships are developed throughout childhood and teenhood that impact brand loyalty in this timespan and beyond.
Kate O’Loughlin, CEO of SuperAwesome, said: “The fragmentation of kids’ and teens’ digital behaviors continues to grow, yet the insights on how to engage them have been limited to rudimentary observations of what they interact with online – without understanding the WHY. We conducted this research to uncover the complex drivers of how brands can build real resonance with young audiences.”
Fandoms and Passions – What’s the Difference?
Passions are hobbies or interests (think gaming, sports, or music). They’re important for self-discovery and shaping individual perspectives, and are primarily focused on the personal connection with an activity or interest. Tapping into passions gives an instant connection to young audiences on a personal level.
Fandoms can elevate this further by adding a social dimension. They’re built around community or consumable content that unites people (think particular video games, film franchises, or a musician, for example). They allow kids to be part of a collective, creating a sense of community and belonging. This shared experience strengthens their connection to the fandom and the brands that interact with them authentically.
How Important Are Fandoms and Passions Really?
3 in 5 kids engage with their passions daily, and 56% of kids engage with their fandoms daily. On average, young people have 4 passions but only 2 fandoms at any given time due to the social and potential financial investment fandoms require. More than half (55%) of those surveyed said their top fandom had an enormous influence on their daily lives, rating its impact at least 9 out of 10.
How Do Fandoms and Passions Translate Into Engagement Opportunities with Gen Alpha & Gen Z?
Young audiences are naturally drawn to brands that reflect their values: 74% say they feel more connected to brands that share their passions, while 73% feel more positive about brands that collaborate with something or someone they’re a fan of. Not every brand can create a fandom, but it is possible to leverage passions and collaborate with fandoms to maximize the potential of understanding and connecting with young people.
Kate O’Loughlin, CEO of SuperAwesome added: “With this research, making safe connections to Gen Alpha and Gen Z can be as sophisticated as they are. The ability to take an audience-based approach with youth – rooted in a comprehensive understanding of their values, passions and emotions – is a necessary leap forward to meet the challenge of engaging kids and teens as they rapidly evolve.”
The research highlights that brands that are looking to connect with youth audiences cross-platform can begin with understanding their deep interests, emotional engagement and commitment. 47% of respondents watch content (like on YouTube) and shows (on streaming platforms) related to their fandoms, plus 22% also play games, use apps or buy merchandise related to the fandoms too.
Far from trying to exclude brands from their fandoms and passions, the research shows that 67% of young people think brands could do more to connect with them. It’s up to brands to make sure they do this with a deep understanding of their audience, enabling them to engage with meaning and authenticity.
Download the full report at this link: superawesome.com/identities-fandoms-and-understanding-youth-audiences/
The post Fandoms and Passions: New SuperAwesome Research Demystifies Gen Alpha and Gen Z for Brands appeared first on European Gaming Industry News.
Latest News
iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry
iGX, a leading voice in the iGaming industry, and Optimove, the #1 CRM Marketing platform for iGaming and sports betting operators, announce the release of a report exploring the transformative role of gamification and Generative AI (Gen AI) in the iGaming industry. This comprehensive study highlights the trends, strategies, and innovations shaping the future of iGaming, providing valuable insights for operators navigating this rapidly evolving landscape.
Methodology:
iGX Insights surveyed 100 Heads of Marketing, CMOs, Brand Directors, and similar executives from iGaming organizations across Europe to find out how the industry is continuing its gamification efforts and the impact AI is having on iGaming.
Key Findings Previewed
The forthcoming report reveals critical insights into how gamification and AI are revolutionizing player engagement, retention, and overall gaming experiences:
- Gamification’s Universal Adoption: The report highlights that 100% of surveyed iGaming operators have implemented gamification strategies, underscoring its universal adoption. Popular elements such as achievements, tournaments, and personalized challenges have proven effective in driving player activity and loyalty.
- Generative AI’s Growing Role: With 61% of operators already deploying Gen AI solutions and 39% planning to do so, AI is reshaping iGaming. Applications such as personalized promotions, automated content creation, and predictive analytics are driving hyper-personalization and streamlining operations.
- Data-Driven Personalization: The study emphasizes the increasing importance of player data in tailoring experiences. Organizations that leverage data insights effectively can deliver highly targeted content, predict player behavior, and optimize engagement strategies.
Industry Implications
The report positions gamification and AI as pivotal to the future of iGaming, enabling operators to deliver immersive, personalized experiences. By integrating these technologies, organizations can foster deeper player loyalty, enhance lifetime value, and remain competitive in a dynamic market. However, the study also addresses the challenges of data analytics and ethical use, which will be critical for sustained success.
As noted by Pini Yakuel, CEO of Optimove, “Gamification and Generative AI are no longer optional strategies—they are essential for operators looking to thrive in today’s competitive iGaming landscape. This report provides a roadmap for leveraging these tools to enhance player engagement and deliver meaningful, data-driven experiences.”
Added Gabriela Martins da Silva, Content Director iGX, “It’s important to note that implementing Generative AI solutions successfully also requires a strong data foundation. Any gaps in data can lead to inaccurate results, introducing potential risks when deploying these technologies. That said, it’s clear that AI is poised to become a cornerstone of the gaming industry, and the number of companies leveraging Generative AI will only increase in the coming years.”
The post iGX and Optimove Announce Report on the Transformative Impact of Gamification and AI in the iGaming Industry appeared first on European Gaming Industry News.
-
Latest News2 months ago
India’s top gamers Jonathan & TechnoGamerz to face off in eFootball showdown at DreamHack India 2024
-
Latest News2 months ago
The 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals Arrive in London!
-
Latest News4 weeks ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News2 months ago
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
-
Latest News1 month ago
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News3 months ago
DreamHack India 2024: A complete guide to the esports tournaments with INR 45+ lakh prize pool on the line
-
Latest News2 months ago
Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble
-
Latest News2 months ago
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
You must be logged in to post a comment Login