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New Sports Apps Face Struggles during COVID-19 Crisis

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New Sports Apps Face Struggles during COVID-19 Crisis

The COVID-19 pandemic’s negative effect on the gambling industry has been felt across the board both offline and online. Beyond the closing of land-based casinos and bet shops, the online industry continues to feel the impact of the novel coronavirus with, so far, no end in sight.

This is especially true for online sportsbooks that don’t have a casino offering and new bookies who haven’t yet had time to establish their brands and gain a foothold in the market. Without other revenue lifelines and with challenges mounting during this disease-driven economic crisis, many of these new operations could fold.

Some of the Challenges faced by New Sports Apps

New online bookmakers and mobile first-bookies with a focus on sports apps are struggling to stay alive in this strange betting world where horse racing and football – the bread and butter of the sportsbook industry – have been halted across Europe since mid-March. With that said, challenges that some of these brands may be facing include:

Lack of casino offering

More established bookmakers have found other ways to survive the economically crushing pandemic by offering their customers alternative gambling entertainment, such as slots, casino games, live casino, poker, lotto, etc. However, most of the bookies that have been able to switch their marketing focus to these other gambling streams are well-established names in the industry and already have these products in place. That said, there is a lack of casino department for most smaller bookies that have taken a niche approach and built their brands solely around sports.

Competing with big name sportsbooks

Sportsbook giants like William Hill, Bet365, Ladbrokes Coral and Paddy Power have another advantage over smaller businesses. They have been established for years and have the advertising funds that lesser known bookies do not. Moreover, they have a better chance of survival as their operations are much larger and extend beyond sports betting.

Threat of daily gambling limit

In March the Gambling Related Harm All Party Parliament Group (APPG) called on the British gambling industry to impose a £50 daily spending limit for customers throughout the duration of the coronavirus pandemic. The APPG’s concern is that as the crisis deepens, more people will turn to online and mobile gambling as a distraction, including those who have never considered gambling before. The APPG fears that this could take a toll on the nation’s financial and mental health. Needless to say, if such a daily spending limit was enforced, this would further cripple gambling business, making it nearly impossible for smaller bookies to survive.

There May Be Some Light at the End of the Tunnel

In spite of all the challenges, if some of the smaller bookies manage to stay afloat for another couple of months, they may be able to survive COVID-19. The reason is that football might be back soon and provide a lifeline as early as June.

According to The Guardian, Premier League clubs have discussed re-starting the season by 13-14 June. This would allow the competition to finish by 31 July and clear up August for the completion of both the Champions League and Europa League.

In this best-case scenario clubs would begin a “pre-season” from 10 or 14 May, which would give players four weeks to regain their fitness. Then, with seven weeks to complete the season, (as 16 clubs have nine matches remaining and another 4 clubs have 10), it is believed that this timeframe should be sufficient for the campaign to finish without being too rushed.

Unfortunately, due to the unpredictability of the virus, there is no telling if this best-case scenario will occur. The worst-case scenario, on the other hand, would be for football to remain on hold until October, which would be seven months after the last round of matches and a brutal blow to sportsbooks both big and small worldwide.

With any luck, the best-case scenario for football will come to light. For now, though, new sports apps and online bookies will need to focus their efforts on bringing in revenue through other markets like virtual sports and eSports betting, and hope for the best.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform

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NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see sports betting options added to the aggregator for the first time.

Kero, a leading supplier of micro betting data feeds, products and services will integrate its full product suite onto the Fusion platform.  The Kero platform allows players to watch, bet and chat by combining dynamic, next-play betting markets, live chat for player socialization and the live stream of any match into a single entertainment destination within the sportsbook.Kero’s micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are delivered to players, creating a casino style sports betting experience where players can bet on any individual play or moment throughout the course of every match.

The latest provider relationship boosts the wide variety of content available on the rapidly expanding Fusion® platform into the sports betting sphere as Pariplay® maintains its focus on providing enhanced entertainment value for players in regulated markets worldwide.

The Fusion® aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc.      demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.

“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.

“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

The post Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform appeared first on European Gaming Industry News.

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NetBet Casino Joins Forces with Stakelogic

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NetBet and Stakelogic have finalised a collaborative agreement that will bring Stakelogic’s games to NetBet customers in the Danish region.

Despite only being founded in 2014, Stakelogic has quickly established themselves as a major player in the world of online gaming. Their reputation as an industry disruptor has been recognised, with the company being shortlisted for the prestigious categories of Industry Innovation of the Year and Innovation in Casino Entertainment at the SBC Awards 2023.

Among the many games that are available to NetBet Denmark customers as a result of the partnership with Stakelogic are Book of Cleopatra Super Stake Edition, Volcano Deluxe and Bandits Thunder Link.

NetBet Denmark’s PR manager, Claudia Georgevici, said: “At NetBet, we understand the importance of providing our players with as many unique games as possible, to ensure they have the best possible gaming experience. Stakelogic has a library of innovative titles, which makes them the ideal partner to help us expand our offering to our customers in Denmark.”

Players in Denmark are now able to try out these games for themselves when they log in to their NetBet accounts.

The post NetBet Casino Joins Forces with Stakelogic appeared first on European Gaming Industry News.

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PRAGMATIC PLAY EXTENDS PARTNERSHIP WITH VEGANGSTER

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its collaboration with renowned iGaming platform provider Vegangster to include Auto Mega Roulette and other popular Roulette titles.

The deal will further boost the relationship between the two parties, following an initial agreement in 2020 which saw Pragmatic Play roll out its Slots portfolio to the platform provider.

Vegangster, known for its commitment to offering cutting-edge gaming experiences, will now feature Pragmatic Play’s renowned live Roulette games across its prominent online casino brands.

Pragmatic Play continues to power up new possibilities of play in Live Casino, offering traditional table games such as Roulette alongside original and highly immersive game shows and variants.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “This new agreement between Pragmatic Play and Vegangster highlights the strength and success of our Live Casino portfolio, with Roulette and Auto Mega Roulette ranking among our most popular live products.”

Daria Filipska, Head of Sales at Vegangster, added: “We’re constantly seeking to enrich our gaming offerings with top-quality content that resonates with our global audience. Our expanded partnership with Pragmatic Play signifies our commitment to providing players with the best gaming experiences available and we are excited to integrate Auto Mega Roulette and other Roulette titles into our platform.”

The post PRAGMATIC PLAY EXTENDS PARTNERSHIP WITH VEGANGSTER appeared first on European Gaming Industry News.

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