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Relax Gaming lands branding deal for ReelPlay’s Infinity Reels™
Relax Gaming, igaming aggregator and supplier of unique content, has signed an intellectual property deal with ReelPlay for the application of the Infinity Reels trade dress and mechanic across a range of its proprietary content, as well as making the licence available to its third-party studios.
First spearheaded by ReelPlay’s blockbuster slot El Dorado, Infinity Reels is a unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. The process of adding reels repeats itself, providing maximised winning potential for players.
Following the feature’s instant success, Relax has attained the rights to the trademark and licence on behalf of all its partners, allowing the supplier’s in-house developers, Silver Bullet studios and Powered By partners the option of incorporating the innovative mechanic into upcoming games.
The two companies first joined forces in 2019 with the integration of the Australia-based developers’ proprietary titles to the Relax Gaming platform and extended the distribution agreement this year to include third-party content from ReelPlay’s selected studio partners such as Boomerang Games and Gameslab. ReelPlay’s latest slot release, Giza Infinty Reels, launched first amongst aggregators to Relax in April and has top ranked on operator sites since launch.
Simon Hammon, CPO of Relax Gaming, said: “ReelPlay’s widely successful release of El Dorado Infinity Reels marked the introduction of a truly unique and original mechanic that we believe will be a big disruptor in the industry.
“The IP deal reflects our commitment to enhancing value and passion for innovation. We look forward to delivering even more Infinity Reels games through our in-house and partner studios that will push the boundaries even further.”
David Johnson, CCO at ReelPlay, said: “Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels.
“ReelPlay expect this latest deal to unlock a world of new potential for all involved. Relax offer the perfect base to provide for competitive collaboration and we are excited to see how Relax and their partner studios incorporate the Infinity Reels IP into a wide variety of slot games.”
Relax Gaming’s rapidly expanding portfolio now offers partners over 1000 casino games, including aggregated content from its Silver Bullet and Powered By partners as well as leading titles from the supplier’s proprietary collection.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Relax Gaming lands branding deal for ReelPlay’s Infinity Reels™
Latest News
Blow Up the Reels With Big Wins & Super Bonuses in Stakelogic’s Cherry Bomber
Strap in for explosive wins and unique bonuses in Stakelogic’s colourful and creative new slot, Cherry Bomber
Grab your swim shorts and make sure you’ve applied your sun cream because we’re heading down to a vibrant tropical island for some explosive action in Stakleogic’s latest adventurous slot, Cherry Bomber.
Players are invited to spin the reels on a sunlit beach and are joined by a selection of colourful fruit characters, each of which brings their own little bit of charm to the island. However, mischief is afoot, with slingshots randomly appearing on the beach to cause chaos on the reels and help players land wins of up to 10,000x their stake.
This playful adventure unfolds over a traditional five-reel set-up, with each reel displaying five symbols. There are 20 active paylines on every spin, with wins secured when players land three or more matching symbols across one.
The Slingshot feature, the game’s stand-out mechanic, can trigger on any base game spin. Slingshots have eight levels and will fire Wild Multipliers onto the game grid. The higher the level, the bigger the Multipliers.
It’s not just the Slingshots players should look out for. Landing three or more of the Bonus Symbols will trigger the Free Spins round, with a maximum of 20 spins being rewarded. The game also ups the ante with the Super Free Spins bonus, triggered when you land three Bonus symbols, including a Super Bonus symbol on reel five.
During these spins, Slingshots can fire up to three Wilds at a time, with a maximum of 15 Wilds able to appear on the reels.
As a Stakelogic slot, players can activate the Super Stake feature. This allows them to wager 1.5x their bet for an increased chance of triggering the bonuses. Alternatively, they can buy their way into the Free Spins and Super Free Spins round for 75x and 200x their stake, respectively.
Like all Stakelogic titles, Cherry Bomber offers players a robust math model, having an RTP of 96.01% and being highly volatile.
James Jelliffe, Head of Slots at Stakelogic, said: “At Stakelogic, we wanted to make the most explosive start to 2025 possible. Cherry Bomber, with its unique Slingshot feature and charming, colourful theme, has allowed us to do just that. We wanted to set a precedent for the kind of innovative products we want to create in 2025, and Cherry Bomber embodies that vision perfectly. We can’t wait to see how players react.”
The post Blow Up the Reels With Big Wins & Super Bonuses in Stakelogic’s Cherry Bomber appeared first on European Gaming Industry News.
Latest News
Betsson Group Wins 3 Awards at the European iGaming Awards
Betsson Group has won 3 awards at the European iGaming Awards held in Barcelona on the 21 January 2025. This was the first edition of these awards and Betsson took home:
• Most Innovative Operator
Awarded to the operator displaying a culture of innovation and continual improvement.
• Best Sustainability Innovation (Operator)
This award recognises an operator that has made sustainability an integral part of its business, contributing significantly to the environment.
• Best Online Casino Operator
This award celebrates exceptional performance and an outstanding offering from an Online Casino Operator.
This marked a successful week at the ICE Barcelona 2025 Conference following multiple wins at the International Gaming Awards and the Global Gaming Awards EMEA 2025.
The post Betsson Group Wins 3 Awards at the European iGaming Awards appeared first on European Gaming Industry News.
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Britbet and UK Tote Extend Partnership
Britbet Racing LLP, a partnership of 55 British racecourses, has announced an extended commitment from its racecourse partners for the continued delivery of their oncourse pool betting service.
A key element to this commitment from racecourses comes from Britbet renewing a long-term partnership with the UK Tote Group that will deliver liquidity from the majority of its racecourse partners, including all Jockey Club racecourses and the large independent tracks, to the pools hosted by the Tote on racing taking place at these racecourses.
The renewed partnership will continue to provide a united approach to growing pool betting in the UK, with racecourses controlling the delivery of an oncourse service and the Tote providing the recognised brand and the off-course services, combining to create a single pool hosted by the Tote.
The agreement between Britbet and the Tote will go live in November 2025 and will be in place until at least the end of October 2030, subject to a range of performance measures being met. The new partnership builds on the existing agreement which has been in place since October 2018. Over this time there has been significant growth and innovation in pool betting, with the launch of a dedicated Tote website and App, combined with more competitive pricing, including the introduction of Tote Guarantee in 2020 which ensures the Tote will always exceed or match the Industry Starting Price on Win bets.
Britbet commenced operating the pool betting service oncourse in July 2018. Oncourse turnover exceeded £72m in 2024, a 26% increase to that achieved in 2018. It has delivered this through a continued investment in its staff and the technology used to take the bets from racegoers. The key Tote Guarantee offering provides value back to customers, whilst oncourse specific innovations such as Lucky Pick wallets and Multiples, have all helped to drive increased customer engagement.
Under the operation of the UK Tote Group, the overall UK/Irish pool (the two pools were combined via an agreement with Horse Racing Ireland in April 2020) has increased by over 50% with 100,000 online active customers enjoying an ever-improving customer experience at tote.co.uk/ie. Through the existing deal the UK Tote Group has returned over £40 million to Britbet over the last five years, while investing over £100 million in the business to support the future growth of pool betting.
The post Britbet and UK Tote Extend Partnership appeared first on European Gaming Industry News.
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